The other way round

Instead of starting with a launch day and hoping that people will end up buying from you, why not build a community around your product, your niche or your industry before you start building your product? Before you even start deciding about what product to build?

Because it’s hard.

And challenging.

Because building a community requires a whole different set of skills than building a product does.

But building a community before you build your product is probably the only way to succeed if you don’t have hundreds of thousands of dollars to finance that big launch day…

Yann Girard is the author of 10 books. He has written more than 1000 blog posts on his blog yanngirard.typepad.com. He’s the editor of Yann’s Secret Report. You can subscribe to his daily blog updates here.