The reason why…

The reason why most businesses fail isn’t because they don’t care enough.

As a matter of fact, everybody cares a whole lot when they’re just getting started.

Everybody who’s starting something new has great, new and exciting concepts and ideas.

So what’s the problem then?

The problem is that people don’t know how to get customers through their doors.

And when you don’t know how to get customers through your doors, then everything will go downhill from there.

Even if you solve a real problem, have the nicest place to stay or are the friendliest person on the planet.

Here’s the truth..

Where there are no customers, there’s no money.

And where there’s no money, there’s nothing left to pay those great and enthusiastic employees who care enough and really make a difference.

There’s nothing to fix those beds.

Nothing to pay those bills.

And that’s usually the beginning of the end.

Great ideas and businesses don’t fail because people don’t care enough.

Because they always do.

Great ideas and businesses fail because people just don’t know how to attract customers to what they have on offer.

So before you invest any of your time, money and resources into building and creating something, make sure you know how to get customers through your doors.

Because that’s the safest way to build something that lasts…

I know, easier said than done.

So how do you learn it?

Only by doing.

So how can you do it without investing your time, money and resources into building something?

It’s very simple…

Sell something that already exists, that you don’t have to build first.

Because the mechanics will always be the same.

No matter if it’s something that you or someone else built…

Originally published at yanngirard.typepad.com.