When everyone has access to the same information…

then that piece of information is pretty much useless. And that’s when it gets dangerous.

When you use that hot new piece of information as if it was a competitive advantage when it isn’t.

When you try to make it work and it already stopped working a long time ago.

The thing is that the hotter the information, the bigger the promise, the faster it’ll stop working once it’s out there.

The moment that super hot insider information is available to everybody else out there it’s not hot anymore. And people already cashed out.

So try to keep that in mind next time you’re trying to get that hot new thing to work and it just doesn’t seem to work out…


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