Why should people listen to you?

Why should people even bother reading your stuff?

Or watch your videos?

Or listen to your podcast?

Or buy your product?

What is it that makes you special?

Think about it for a minute.

Or two…

But don’t worry if you don’t have an answer yet.

Knowing the question is already half the answer…

Feel free to also follow me on Facebook here or read my entire blog here (which might probably take you a year or two)...

Originally published at yanngirard.typepad.com.