Are You Really Alive or Just Existing?
I guess it all depends on whether you have taken the red pill or the blue pill
Movies and religions celebrate life and death and identify “living” as a transitory state where we process, act, react, evaluate, and evolve through growth; the difference between life and non-life is that life uses energy for physical and conscious development.
In the movie Scent of a Woman, Al Pacino’s character reflects on his life, commenting, “I always knew what the right path was. Without exception, I knew. But I never took it. You know why? It was too damn hard.”
Making the hard choice is usually difficult. We know we are alive when we choose to make a change that would not happen without our intervention. In the movie The Matrix, Neo is offered a choice between the willingness to learn a potentially unsettling or life-changing truth by taking the red pill or remaining in contented ignorance with the blue pill.
I have been amazed that most people take the “blue pill” in business for many years. This is often because simply taking the “red pill” is “too damned hard.”
We know that all markets are commoditised, and new entrants who are leaner and meaner enter with a product or service that kills off existing, often dominant players — the PC…
