Designing A Winning Content Strategy
A Masterclass in SaaS Content Strategy
Including the insights I discovered by researching 27 SaaS businesses
Imagine creating a content strategy your market can’t resist; they book more demos and sign up for a free trial.
Your clients love it as it eats away all their day-to-day challenges; they can’t stop renewing the subscription month after month.
Crafting such a content strategy is hard as it requires multi-disciplinary work.
But it is possible.
A few months ago, I decided to create a blueprint for a winning content strategy that you can use right off the shelf for your SaaS business.
It led me to research the content strategies of 27 SaaS businesses:
Bubble, Proton Email, Pigment, Lokalise, UserPilot, Loom, FullStory, BrightWheel, Adverity, June, TripleWhale, Close CRM, Amplitude, Krisp, Ironclad, HeadsUp, ProfitWell, LemonSqueezy, Vendr, Repsly, Runway, Toolio, Maze, Klue, Merge, Mutiny, Reprise.
After months of qualitative and quantitative research, I am happy to share the insights I discovered. It’s an in-depth research and a long read.
As a practitioner of the craft, I have been writing in-depth, long-form content for many years, but this post turned out to be in a different league, and at about 11,000+ words, it is the longest one I have ever written.
And it is an excellent example of content LLMs like ChatGPT CAN NOT write.
