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The Case of the Angry Digilante

Vigilantes on Instagram are the latest sign that our call-out culture may have reached a tipping point. Should brands participate or opt out?

On the sunny shores of Instagram teeming with coastal lifestyle bloggers and photos of hedgehogs, we’ve seen the rise of a new kind of influencer: the angry watchdog.

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ThoughtMatter

ThoughtMatter

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ThoughtMatter is a creative branding, design and strategy studio with an artful perspective www.thoughtmatter.com | thinking@thoughtmatter.com