A Rebrand, Relaunch, and New Home for Stories

Today we’re moving off Medium and onto a very new version of the primary.vc website.

Today we’re retiring the paper airplane logo Primary cofounders Ben Sun and Brad Svrluga commissioned via 99designs back in 2015—and we’re rolling out not only a new brand identity, but also a new website.

We’re doing this for a few reasons, the first being that we want to create the best possible platform to showcase the founders, teams, hard work, and hard-won results happening in our portfolio. The new primary.vc has more comprehensive information about the New York City founders at the heart of all we do and an on-site publishing tool to broadcast their announcements and success stories. Which means we’ll be migrating off Medium.

This update is also inspired, as you’ll no doubt see, by our deep commitment to New York City and our excitement about the future of this startup community, and connects to our Founders’ Guide, Fellowship Program info, and more.

So have a look, share if you’re so inclined, and stay up to date with all our future news by subscribing to our newsletter—you won’t be seeing much from us here on Medium going forward.



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Primary Venture Partners

Primary Venture Partners


A seed-stage venture capital firm responsible for backing NYC’s most promising founders. www.primary.vc.