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Primary Venture Partners

A Seed-stage venture capital firm responsible for backing NYC’s most promising founders.

A Rebrand, Relaunch, and New Home for Stories

A Rebrand, Relaunch, and New Home for Stories

Today we’re moving off Medium and onto a very new version of the primary.vc website.
Go to the profile of Primary Venture Partners
Primary Venture Partners
Sep 8, 2021
COVID Clarified the Importance of New Models for Employee Support; Bravely Caught the Idea Early

COVID Clarified the Importance of New Models for Employee Support; Bravely Caught the Idea Early

We at Primary have been steadfast supporters. Now, after a $15 million Series A, Bravely Cofounder and CEO Toby Hervey reflects on what…
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Primary Venture Partners
Aug 31, 2021
Product Led Growth Strategy: The Key to Unlocking the $358 Billion Learning & Development Market

Product Led Growth Strategy: The Key to Unlocking the $358 Billion Learning & Development Market

The importance of go-to-market strategy to break into the L&D market.
Go to the profile of MichelleisVC.eth
MichelleisVC.eth
Aug 23, 2021
Realm’s $12 Million Series A Means Data-Informed Improvements for Even More Homeowners

Realm’s $12 Million Series A Means Data-Informed Improvements for Even More Homeowners

The last post I wrote about Realm — announcing our participation in its seed deal — was just five months ago. That’s how fast Liz Young…
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Jason Shuman
Jul 29, 2021
The Great Reemergence and a Record-Breaking Quarter for Seed Deals in New York

The Great Reemergence and a Record-Breaking Quarter for Seed Deals in New York

As New Yorkers are experiencing the thrills of getting back into the city, markets are sharing the exuberance. We’ve never seen anything…
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Primary Venture Partners
Jul 26, 2021
Primary’s Retirement Plan Is on Vestwell, and We’re Doubling Down on Our Investment, Too

Primary’s Retirement Plan Is on Vestwell, and We’re Doubling Down on Our Investment, Too

Today the workplace savings platform announces its $70 million round, led by Wells Fargo Strategic Capital and Fin Venture Capital. We’re…
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Primary Venture Partners
Jul 20, 2021
Regret Nothing: Sticking With Ephemeral for Series A

Regret Nothing: Sticking With Ephemeral for Series A

The made-to-fade tattoo brand is creating a world where every body is a canvas for expression — and we’re thrilled to announce that vision…
Go to the profile of Lia Zhang
Lia Zhang
Jul 8, 2021
In Search of Technical Recruiter Applicants

In Search of Technical Recruiter Applicants

We’re looking for candidates who can fuel new growth and careers in our portfolio of fast-moving startups.
Go to the profile of Alicia Scully
Alicia Scully
Jun 29, 2021
Launching the Second Cohort of the Primary NYC Founders Fellowship

Launching the Second Cohort of the Primary NYC Founders Fellowship

Our part-time, no-equity, peer-based cohorts get aspiring entrepreneurs ready to move onto serious building.
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Primary Venture Partners
Jun 14, 2021
You’ve Heard About Amazon Rollups; Pattern Brands’ Shopify Acquisitions Are Built for Lasting Value

You’ve Heard About Amazon Rollups; Pattern Brands’ Shopify Acquisitions Are Built for Lasting Value

The team behind Gin Lane — and the launch of brands like Harry’s, Sweetgreen, and Quip — wanted to create great brands and products for…
Go to the profile of Ben Sun
Ben Sun
Jun 8, 2021
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