How Experts Think

Kevin Ashton
5 min readJul 16, 2013

A quarterback starting the Super Bowl is, on average, the eighty-fourth player drafted. This is based largely on his college career. So why are some quarterbacks more successful as professionals than they were in college?

A quarterback has the ball for about ninety seconds each game, during which time the best quarterbacks make seven successful passes per ten attempts. The worst quarterbacks make five successful passes per ten attempts. Those two extra passes are mostly a result of faster thinking, and the faster thinking is mostly a result of better studying.

How fast does an expert quarterback think?

He has less than one second to solve his first problem: How many opponents are trying to stop him from throwing the pass? Three or four is normal. More than that is a “blitz,” a metaphor of war taken from the German tactic of overwhelming force called blitzkrieg. If the quarterback sees a blitz, or if the line of teammates protecting him has been breached, he must make a quick pass, take evasive action, or sacrifice himself to keep the ball.

If he judges he will survive, he moves on to his next problem: where and when to throw. Potential receivers are spread across the 160-foot-wide field running planned, assigned routes. Each route includes an agreed upon moment when the receiver will turn and look for the ball. The quarterback must…

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Kevin Ashton

Called a thing the Internet of Things. Wrote How to Fly a Horse—The Secret History of Creation, Invention, and Discovery, available at http://amzn.to/1llqnbc