Data journalism has a commissioning problem

Paul Bradshaw
May 5, 2016 · 2 min read
Data journalism is still a square peg in a round hole when it comes to commissioning. Image by Yoel Ben-Avraham

Peter Yeung has a good point: why is it so difficult to get editors to pay for data journalism?

In a series of tweets we tried to find some answers.

Firstly, commissioning isn’t set up for data journalism. Editors instead try to fit it into established structures for commissioning text-based news and features, with the result that:

a) The pricing doesn’t reflect the work involved; and

b) Any interactivity and visuals become incidental to the process instead of integral.

And yet the value of data journalism has been repeatedly proven, and organisations arespending money on it: just not on commissioning. As Yeung added:

“I find it strange publications invest in data editors and journalists, but not data budgets”

The FT’s Martin Stabe suspected it wasn’t just a data journalism problem:

“This probably extends to lots of digital-only content, not just data journalism.”

A second, related problem is the lack of standardisation in data journalism: there is no equivalent to the payment by wordcount which print journalists have so long worked by.

Instead, organisations ‘insource‘ data journalism work to internal teams, either data teams or ad hoc teams formed from existing personnel (think the MPs’ expenses or Wikileaks investigations)…

…Or they ‘outsource‘ data journalism work to external agencies etc.

That’s our take. What about yours? Why isn’t data journalism properly commissioned? And how do freelance data journalists get work?

This post was first published on the Online Journalism Blog

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Thoughts On Journalism

Taking on the problems and challenges in journalism.

Thoughts On Journalism

Taking on the problems and challenges in journalism. Spreading ideas, passions and new ways of thinking about media. A publication run by Media Lab Bayern.

Paul Bradshaw

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Write the @ojblog. I run the MA in Data Journalism and the MA in Multiplatform and Mobile Journalism @bcujournalism and wrote @ojhandbook #scrapingforjournos

Thoughts On Journalism

Taking on the problems and challenges in journalism. Spreading ideas, passions and new ways of thinking about media. A publication run by Media Lab Bayern.