Slideshows May Be the Key to Higher Engagement for Digital Publishers

And why video may not be as useful as you thought it was.

Allie VanNest
Jan 13, 2017 · 2 min read

Slideshows are a Cost-Effective Alternative to Video

Slideshows tend to bring media outlets the most Facebook traffic of any other content format. This contradicts a common misconception among digital publishers that slideshows are virtually unshareable because they provide a poor reader experience.

Long-form Content is a Good Source of Growth

Long-form posts drive engagement and appear to be a good source of growth for digital publishers. Long-form content attracts new readers to online media sites via Google and keeps them engaged nearly twice as long as normal articles. Digital publishers looking for new visitors can invest in developing long-form content to attract and engage readers.

Thoughts On Journalism

Taking on the problems and challenges in journalism. Spreading ideas, passions and new ways of thinking about media. A publication run by Media Lab Bayern.

Allie VanNest

Written by

Allie works with Parse.ly’s marketing team. She spends her days telling stories about what content draws in website visitors, and why.

Thoughts On Journalism

Taking on the problems and challenges in journalism. Spreading ideas, passions and new ways of thinking about media. A publication run by Media Lab Bayern.