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Can a media company become any kind of company?
We know “all companies are becoming media companies.” Does the inverse apply?Non-media companies are increasingly publishing their own content in order to engage customers and enhance their reputations. Now that many companies have entered the terrain of publishers, can publishers do the reverse? ¶ Here’s why you might say no ¶ The Internet diminished barriers to reaching a large audience, which had been the primary competitive advantage of large publications. Successful companies in other industries have competitive advantages that have not been diminished by the…
David BurtApr 3
