Digital Advertising…. And The Art of War
There are not more than five musical notes, yet the combinations of these five give rise to more melodies than can ever be heard. -From the Art of War.
FYI “There are 12 unique named tones in Western music; all pitches are one of these 12 tones. Thus, from a purely sonic perspective, there are only twelve starting notes for a key, and with major and minor scale qualities, there are 24 tonally unique keys “
There are not more than five primary colors (blue, yellow, red, white, and black), yet in combination they produce more hues than can ever been seen. -From the Art of War.
FYI “Primary Colours – These are colours that cannot be created through the mixing of other colours. They are colours in their own right. The three primary colours can be seen below RED – YELLOW – BLUE. Primary colours can be mixed together to produce SECONDARY COLOURS.”
In battle, there are not more than two methods of attack – the direct and the indirect; yet these two in combination give rise to an endless series of maneuvers. -From the Art of War.
Here’s how I see it…
Indirect Digital Marketing – Remarketing (yeah we can argue about this not being indirect) content marketing and SEO…. and….Growth hacking.
Direct Digital Marketing – Paid advertising, Email marketing etc.
Just because traditional marketing has spawned the creation of indirect marketing tactics does not mean that they can not be used in conjunction with each other.
The strength comes in the combinations, the consistency and assault on the prospect. — Maybe using the word assault is a bit aggressive, but you get what I mean.
Not Just One Method.
People say double down on the one marketing channel that drives the cheapest leads. I say don't. Use other channels as supportive channels, allocate accordingly.
More channels are more effective, and you’ll grow faster. You may not see direct results from other methods but as long as you’re getting seen by the same audience, it’s working. Not everything is quantifiable. ( word of mouth, viral marketing, non-direct sales, a change in device along the sales process. The list goes on.)
Not everything is quantifiable. < Lots of marketers/business owners don’t want to hear this in the digital age. But if you know, you know, and you don't hold everything accountable to direct sales.
Targeting methods on each channel is a different subject. Don't get it twisted, this post is about channels. I’ll be writing more about targeting on channels later this week.
Have a great day =)