Vice Media Kit— WARNING for Advertisers

While writing an Unofficial Guide to Vice Media I realized the media kit is an illusion and the whole company is toxic.

Daniel Voshart
Dec 9, 2015 · 11 min read
Image for post
Image for post
Made for FORK VICE by Anonymous Illustrator.
Image for post
Image for post
BUZZFEED (Blue) vs VICE (Red) VICE NEWS (Purple) via:SocialBlade
Image for post
Image for post
4000 contributors one day 2500 another. 1800 employees one day 1000 employees another.

Shane’s Bubble-gum


“The devil is a lie, b**ch I’m the proof.” — Rick Ross (Mastermind, 2014)


The Media Kit Illusion

Image for post
Image for post
OUTDATED: Left are the original sources (with dates). Right is the vague Frankenstein. Backup source
Image for post
Image for post
INSANE: This is what the quote looks like to me. When was the last time Vice was in the Cassandra Report?
Image for post
Image for post
THE PERFECT DEMOGRAPHICS: Look carefully and take a wild guess at when Shane took control of Vice.
Image for post
Image for post
“16,700”: Even assuming; atypical definitions of “circulation” = “readership”, a 5.6 (typically 2–3) pass-along rate, 75 mags/location, and 50% in direct mail; that would leave 20 pickup locations in Toronto. This media kit is BS. Backup source.
Image for post
Image for post
RUNNING ON FUMES: American Apparel is Vice Magazine’s biggest distributor. via: Google Finance
Image for post
Image for post
WORTH MORE SEEN LESS? Shane recently duped Stephen Colbert into saying Vice reaches 200 million people per month. via: ComScore

An Unbranded History of Vice Media

Image for post
Image for post
Shane Smith as Jim Jones via: Hollywood Reporter.

“Vice IS vice” — Rocco C., former editor of Vice Media Inc.

A Depraved History of Vice Media

Image for post
Image for post
TRIGGER WARNING
Image for post
Image for post
Shane Smith: “Sending drugs in the mail was commonplace…”

Shane Smith is Definitely a Con Man



Alternatives to Vice Media



Thoughts on Media

Hand-picked articles about journalism, media, and writing.

Welcome to a place where words matter. On Medium, smart voices and original ideas take center stage - with no ads in sight. Watch

Follow all the topics you care about, and we’ll deliver the best stories for you to your homepage and inbox. Explore

Get unlimited access to the best stories on Medium — and support writers while you’re at it. Just $5/month. Upgrade

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store