One Simple Question: Why? An interview with Simon Sinek
Published in
1 min readMar 1, 2011
In case you’ve missed the buzz, a fantastic book, Start With Why, has been helping businesses rethink their approach to product ideation and innovation. The book, authored by Mr. Simon Sinek, has done a fantastic job of capturing and articulating why certain companies deliver a captivating customer experience, and others deliver just another product.
In this interview, Simon talks to Aaron Eden and I about what he calls the golden circle and how you can use the techniques outlined in Start With Why to pretty much anything you’re tackling. He also introduces us to his Left Siders community, started to increase collaboration. Sadly, an audio issue led us to lose the last few minutes of the interview, but the other 45 minutes is fantastic!
