Think you’re a rational thinker? Think again. An interview with Dan Ariely
What if you could predict the nature of someone’s irrationality? What if you could leverage that ability to produce expected results? No, I’m not talking about about super human powers, though you may begin to wonder after listening to the latest Innovators Mix interview with Mr. Dan Ariely, author of Predictably Irrational. Dan sat down with us and shared the absolutely incredible journey which led him to the discovery of what he has called predictable irrationality, the finding that people’s irrational behavior can be explained, predicted and reliably reproduced.
Dan’s journey starts with a terribly unfortunate accident in which he was serverly burned by a flare. During many years-long recovery he began to notice things that his caretakers did that defied, in his opinion, all logic. An inquisitive and curious soul, he began questioning the staff on why they did things the way they did and began noticing a pattern of irrationality to which he would devote many years of research to develop the series of ground-breaking studies on which his book is based.
This interview was amazing — share comments and thoughts below!
