Bajaj V pays tribute to INS Vikrant

Bajaj Auto is poised to launch it’s new motorcycle, teased as the Bajaj “V”. The V will be showcased on the 1st of February, just before the Auto Expo. While no official photos are available, a screen-grab of the YouTube teaser video indicates a somewhat retro-styled single-cylinder motorcycle, likely of a 150cc displacement. Why the “V” then? Bajaj may have hit upon the most innovative marketing scheme in recent years. What’s special about this new bike is that it will contain metal from the famed aircraft carrier, the INS Vikrant. Bajaj claim to have acquired the metal when it was being scrapped and have used it in the production of this motorcycle.

The INS Vikrant was India’s first aircraft carrier, joining the Indian Navy in 1961. It served the nation till 1997 and became a museum ship till 2012. After that, it was dismantled and sold as scrap metal.

Eric Vas, President (Motorcycle Business), Bajaj Auto Ltd, said “For decades, the INS Vikrant has been celebrated as the pride of our country and is synonymous with Indian military capabilities and power projection. We are proud that Bajaj Auto is playing a role in keeping the legacy of India’s first aircraft carrier alive.”

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