Mercedes-Benz India introduces LuxeFest
The festive season is round the corner and plans to celebrate the holidays in style are on. How about receiving a Swiss watch as a gift? A luxurious stay in a five-star hotel chain? A flight to any destination in Europe in business class? If any one of the above is playing through your mind, rush to the nearest Mercedes-Benz showroom and if you are lucky enough, you will get these absolutely free of cost.
Mercedes-Benz India is conducting ‘LuxeFest’, a luxury festival that provides customers and prospetive buyers an opportunity to experience pure luxury at their showrooms. Starting from August 20, the fest will conclude on October 31 during which, Mercedes-Benz showrooms will welcome each customer with an aromatic scent in an ambient setting. Café Mercedes will offer specially brewed coffee while a playlist with meant to relax and stimulate will set the mood across the showrooms. Mercedes-Benz has also set up designated kid’s play areas in showrooms.
At the end of the fest, a lucky draw will be conducted. One winner will receive a Carl F. Bucherer personalized watch with his/her name embossed on the dial. Carl F. Bucherer is a world-renowned Swiss watch brand with a legacy of 125 years. One couple from the campaign will get a stay package at any JW Marriott property in India with all expenses paid for the two night-three day package. In addition, every prospective buyer who takes a test drive during the campaign period will get a 20 per cent benefit voucher for F&B and SPA at any JW Marriott property in India. One lucky couple will win a business class ticket from Swiss Air to any destination in Europe. The winner will be chosen via a lucky draw of all test drives at the end of the campaign in the first week of November 2014, at the Mercedes-Benz India office.
Speaking on the introduction of Mercedes-Benz LuxeFest, Eberhard Kern, Managing Director and CEO, Mercedes-Benz India said, “2014 is our ‘Year of Excellence’. By ‘excellence’ we mean our continuous endeavor in creating new avenues of customer fascination and delight…During the festivities, we want to extend to our discerning customers a prestigious experience at our Mercedes-Benz showrooms and also benefit through our associations with other top luxury brands like Carl F. Bucherer, JW Marriott and Swiss International Airlines.”
