Mercedes-Benz India launches pre-owned brand

Mercedes-Benz India has launched its own pre-owned car brand in the country, called ‘Mercedes-Benz Certified’. The German manufacturer inaugurated 12 new ‘Mercedes-Benz Certified’ outlets across India in Mumbai (Shaman Wheels, Auto Hangar), Bangalore (Sundaram Motors, Akshaya Motors), Pune (B.U. Bhandari), Mohali (Panjab Motors), West Delhi & Mathura Road (T&T Motors), Chandigarh (Joshi Autozone), Cochin (Rajasree Motors), Chennai (Transcar), and Hyderabad (Adishwar Motors). Of these Shaman Wheels, Auto Hangar and Sundaram Motors are stand-alone outlets while the other outlets are shop-in-shops. These shop-in-shop outlets will also be upgraded into standalone facilities for ‘Mercedes-Benz Certified’ when required, based on the business volumes.

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Jatin Sheth, Chairman, Shaman Wheels, Eberhard Kern, MD & CEO, Mercedes-Benz India, and Amar Sheth, Dealer Principal, Shaman Wheels[/caption]

The new used car brand is mean to provide pre-owned car customers an experience equivalent to a new car purchase, offering class leading facilities, infrastructure, tailor-made financing options, warranty and service packages.

Every car sold via the pre-owned outlets will need to pass certain norms; the age of the car will need to be less than 5 years; it should have run less than 1,00,000 kilometers; no accident history; and should not have had more than 2 owners. When sold, the cars will come with a manufacturer backed warranty of one year or 20,000 kms. However, non-Mercedes cars will be sold without warranty.

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Eberhard Kern, MD and CEO Mercedes-Benz India and Amar Sheth, Dealer Principal, Shaman Wheels[/caption]

Eberhard Kern, Managing Director and CEO, Mercedes-Benz India, commented on the occasion saying, “We are delighted at launching this new brand which is designed specifically for the Indian market. There has been an increased demand for the pre-owned Mercedes-Benz products due to their superior build quality, tested reliability, and impeccable craftsmanship, leading to their high re-sale value. Mercedes-Benz enjoys a strong equity in the market and with ‘Mercedes-Benz Certified’ we will cater to this growing demand and delight the customers with excellence, which is synonymous with the Three Pointed Star. This has been a successful year for us and we are happy to end it on a high with this launch.”