Mercedes launches S 500, S 63 AMG coupes, G 63 AMG in “crazy colours”

While Mahindra was out pleasing the masses, Mercedes had a surprise in store for the classes: three luxury launches in a single day. Announced on 30 July were the Mercedes S 500 Coupe, the S 63 AMG Coupe and the “crazy colour” editions of the bonkers G 63 AMG. Love the opulent size of the S-class but prefer to drive it yourself? Mercedes have you covered. Do your tastes run toward a lurid-green 544hp SUV that plebians would mistake for a Tata Sumo? They’ve got your back.

The S 500 and S 63 AMG coupes are powered by 4.6 and 5.5-litre biturbo V8 motors putting out 455hp and 585hp respectively. Torque figures are ridiculous, and more ridiculous (700 and 900Nm for the pedants). The coupes also come with what Mercedes calls “Magic Body Control” which uses a camera to scan the road surface and adjust the suspension accordingly. It’s quite astonishing to watch. Also part of the system is a function called “curve tilting” which makes the car lean into corners much like a motorcyclist, reducing lateral forces acting on passengers and making for a more comfortable ride.

Mercedes is particularly proud of their “designo” customisation program, through which Indian customers will now be able to specify a range of interior and exterior trim and finish options including paint and leather colours and extra features such as massage seats. If you absolutely must, the S coupes are available with special headlamps adorned with 94 Swarovski crystals.

Also on display at the launch event were the far more visually striking G 63 AMG SUVs in what Mercedes (accurately) calls “crazy colours”. The colours include “solar beam, sunset beam and alien green”.