MV Agusta opens its first dealership in Pune

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Thrill of Driving

3 min readMay 13, 2016

Ajinkya Firodia & Judah Immanuel Sangaran in the MV Augsta showroom launch

Storied Italian motorcycle manufacturer MV Agusta, in partnership with the Kinetic group, has opened its first Indian showroom: ‘Motoroyale’ in Kalyani Nagar, Pune. The Italian bike company will operate in India as MV Agusta India Pvt. Ltd. The first range of bikes will include the F3, F4 and Brutale 1090. MV Agusta will soon inaugurate showrooms in Ahmedabad, Bangalore, Chennai, Delhi and Mumbai, making for an aggressive rollout for an imported motorcycle maker. More so seeing that MV Agusta is considered a genuine exotic.

Mr.Ajinkya Firodia, Managing Director of MV Agusta India Pvt. Ltd. said, “We are excited to partner with an illustrious brand like MV Agusta to bring their iconic bikes into the country. For any biking enthusiast, MV Agusta motorcycles are the stuff dreams are made of, as they offer an unparalleled blend of power, performance and handling. The iconic styling and peerless riding dynamics of these machines underline MV Agusta’s tagline of Passion Precisely Crafted.” He further added, “We will be marketing these superbikes through our exclusive ‘Motoroyale’ showroom. It is a new chain of superbike showroom, which will make some of the best bikes in the world accessible to motorcycle enthusiasts in India,”

All MV Agusta motorcycles are currently imported from Italy, and will continue to operate this way, with no off-shore manufacturing planned. In India, the F3 800 is currently assembled using the SKD route (semi-knocked down) and Firodia expects to setup CKD operations soon, which should have a positive impact on the prices of locally-assembled models. He also added that the Brutale 800 (the previous generation of which we tested in october, 2015) will be assembled in India and be “very attractively priced”.

After perusing the price list, if you thought that MV Agusta is pricing itself out of the market, think again! Of the Indian allocation of bikes currently in the country, the more expensive RR models are already sold out or spoken for, leaving only the “cheap” models for the taking. Acche din for some folks, for sure.