Nissan joins hands with 92.7 Big FM

Have you ever thought of uninterrupted radio streaming with no distracting advertisements? Radio Jockey’s will keep you hanging by saying, “your favorite song will stream after this break and stay tuned”. Listeners won’t be forced to hear such advertisements on April 2, 2015 on 92.7 BIG FM’s 10 stations across the country. Leading radio network, 92.7 BIG FM and Nissan Motor India Pvt. Ltd. have joined hands to bring an extended entertainment day for the listeners.

According to the partnership, Nissan will contribute to the event on April 2, which is named ‘BIIIIIG Day’, by not indulging in any advertising on 92.7 BIG FM, to enable extra entertainment airtime for listeners. Listeners will get to enjoy extra content, music, entertainment throughout the day.

The collaboration makes sense as Nissan advertised its Sunny with tag line ‘CAAAAAR’, which underlines the extra space and added comfort. The whole idea is based on the ‘big’ (name of the radio station) theme which is ideal for all involved. The campaign will go on air on 92.7 BIG FM networks in Mumbai, Delhi, Bengaluru, Chennai, Kolkata, Hyderabad, Guwahati, Ludhiana, Amritsar and Jalandha stations.

Featured image: Actress Sonakshi Sinha with Arun Malhotra, Managing Director — NMIPL and Ashwin Padmanabhan, National Business Head — 92.7 Big FM at Nissan and Big FM’s media presentation