Pulsar Mania in Mumbai from June 25 to 28

Bajaj Auto has put some shrewd marketing skills to use and has organised the ‘Pulsar Mania Week’, a celebration for lovers of Bajaj’s Pulsar, in Mumbai. The program will start today with a decked-out caravan, which will travel across Mumbai distributing free Carnival passes, offering test drives, and showcasing the next generation Pulsar.

June 29 will see the end of the celebration with a Pulsar Carnival starting at 4pm at the Bombay Exhibition Centre, Goregaon East, Mumbai. The carnival will showcase the talents of the Throttlerz stunt team, who will entertain the crowd with an array of exciting stunts using the next generation Pulsar 200NS.

There will also be a ‘Best Dressed Pulsar Award’ given to Pulsar owners who have tastefully modded their motorbikes. Each and every biker can participate free of cost.

Sumeet Narang, Vice-President (Marketing), Bajaj Auto, speaking about Pulsar Mania Week Mumbai said, “We have a strong following of ‘Pulsar Maniacs’ across India who love the bike for its irreverent attitude and sporty DNA. We have always found innovative ways to connect and engage with our loyal customers across India. ‘Pulsar Mania Week’ in Mumbai is one such ‘first of its kind’ activity that aims to enthral bikers in the city through a series of road shows, dare devil acts, contests and awards.”