Rudy Singh is the new Royal Enfield President

Royal Enfield, the home-bred retro bike manufacturer has announced the appointment of Rudratej ‘Rudy’ Singh as President of Royal Enfield. He will report to Siddhartha Lal, MD & CEO of Eicher Motors Ltd. and will be based out of the company’s corporate office in Gurgaon. As President, Rudratej will be responsible for Royal Engield’s commercial business, including global sales and after sales, brand image and marketing, and new product strategy which includes creating and growing new business opportunities in apparel, accessories, and other adjacencies.

Before joining Royal Enfield, Rudratej was based in Singapore with Unilever as Vice President — South Asia, HPC & Foods Marketing Operations. His expeience leading brands and businesses in gaining market share should prove beneficial to the storied century old company.

“Rudy joins Royal Enfield after spearheading global brands and businesses for almost two decades across emerging and developed markets. His extensive experience in marketing mix development and managing brand equity along with the rich global perspective will help us in our objective of becoming leaders in the mid-sized motorcycling segment. I welcome Rudy to the Royal Enfield family and look forward to working closely with him to make Royal Enfield a truly global brand,” said Siddhartha Lal, while welcoming Rudratej to the company.