10 Top Lifestyle Brands Giving Back In 2017

Brands Designed for Body, Mind and Spirit While Devoted to Giving.

Beth Doane
Thrive Global
6 min readApr 21, 2017

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There has been a notable shift in consumer behavior where customers are seeking out products and companies that care deeply about the welfare of people, the planet and how their profits are made. It’s an inspiring trend and with so many brands offering the chance to give with what we buy it can be hard to keep up. Here are 10 of the top brands doing good in 2017. It’s companies like these that are changing the face of retail and transforming the future of consumerism, as we know it.

  1. Modavanti
modavanti.com

Why You Need It:

Modavanti literally translates to “fashion forward” in Italian and this increasingly popular e-retailer delivers everything you need for an elegant and consciously styled life. Run by partners David Dietz and Veronique Leein Brooklyn, NY Modavanti carries exquisite and ethically sourced men’s and women’s clothing, as well as luxurious home accessories and beauty products. With a growing collection of 50-plus earth friendly brands Modavati is rapidly becoming the premiere destination for anyone who wants their lifestyle to reflect their ethics and help people and the planet with every purchase. As founder Dietz says, “Those that relentlessly pursue their passions, those that ignore standard conventions, are the ones that are remembered and truly successful.” Indeed that is what has made this platform take off.

Where to get it:

www.modavanti.com

2. Lani

lovelani.

Why You Need It:

Founded by female entrepreneur Viola Radomsky this UK based company specializes in tropical, natural, vegan & cruelty-free skin and hair care. All products are hand-made in small batches every week to maximize freshness, using the highest quality and food grade ingredients. They smell heavenly! Viola never allows artificial preservatives, fragrances or chemicals and regularly donates a percentage of profits to animal charities such as Sea Shepherd and Rescued Farm Animal Sanctuaries.

Where To Get It:

www.lovelani.com

3. Sevenly

Why You Need It:

Based on the belief that ‘People Matter,’ Sevenly has led the global ’cause art’ movement by creating 7-day cause campaigns, inviting customers to purchase products that donate to non-profits. Each product creates conversations while changing lives and bringing awareness and funding to the world’s greatest causes. The styles are always on trend so you get to feel great about what you wear while making a difference!

Where to get it:

www.sevenly.org

4. The Elephant Pants

theelephantpants.com

Why you need it:

The Elephant Pants is an apparel startup with two primary goals: saving elephants and feeling good. By designing an incredibly comfortable line of products as a vehicle for change, the team behind The Elephant Pants has been integral in shining a light on the problems that elephants around the world face. Since The Elephant Pants opened it’s doors in 2014, it has sold more than 400,000 pairs of pants and donated more than $127,000 to organizations that are dedicated to making the world a safer place for elephants. Through these strategic partnerships, The Elephant Pants hopes to continue making measurable contributions to fostering a more sustainable future where elephants thrive. In just two short years, The Elephant Pants has grown from selling pants out of a Brooklyn apartment to being the $100 millionth invested on ABC’s Shark Tank. The company plans to use its investment to expand its product line and continue to support the wellbeing of elephants everywhere.

Where to get it:

www.theelephantpants.com

5. Sentaler

sentaler.com

Why You Need It:

Sentaler is a Canadian luxury outerwear line made from sustainably collected Peruvian alpaca which is soft, lightweight, incredibly warm, hypo-allergenic and cruelty free. Known for their signature ribbed sleeve detail, Sentaler coats are a closet staple for fans like Kate Middleton, Sophie Grégoire-Trudeau, and Meghan Markle, among others. This year Sentaler partnered with SickKids Foundation for the #Sentaler4SickKids initiative. Proceeds from all Sentaler hat sales also benefit SickKids Hospitals work around the world.

Where To Get It:

www.sentaler.com

6. McEvoy Ranch

mcevoyranch.com

Why You Need It:

McEvoy Ranch, founded by Nan Tucker McEvoy in 1991, is a sustainably-farmed ranch on 550 acres in the rolling hills of western Marin County. In addition to the award-winning certified organic olive oil (twice distinguished as one of the best in the world by Consumer Reports), McEvoy Ranch produces several wines and the olive oil-enriched 80 Acres body care line. McEvoy Ranch is also a certified B Corporation, which means that it has met rigorous standards of transparency, as well as social and environmental performance.

Where To Get It:

www.mcevoyranch.com

7. Away

awaytravel.com

Why You Need It:

Away is sleek first class luggage at coach prices with a giving model to love. Crafted with an unbreakable shell, water-resistant lining, and even a charging port for electronics they have taken suitcases to an entirely new level. Also, Away’s goal is using the company to do good beyond just giving the world access to better luggage. Their chosen social cause is peace building, which aims to prevent conflict from happening or recurring. They support the nonprofit Peace Direct’s initiatives across the globe that work to promote cultural exchange between communities in conflict.

Where To Get It:

www.awaytravel.com

8. Apotheke

apothekeco.com

Why You Need It:

All Apotheke products are handmade in their factory in Brooklyn and all their skincare is scented with only essential oils and plant based ingredients. No products are ever tested on animals and their candles and diffusers are scented with fragrance oils made in the US. In order to create less waste and give back Apotheke are proud to have recycling and donation programs and they recycle 90% of their cardboard back into shipping materials. Also, with every “small batch” of their soap there are pieces that are cut off and set aside that they gather and donate as one use bar soaps to the Bowery Missions Shower Program. This program makes it possible for those without a place to call home to afford a warm hot shower and clean clothes.

Where To Get It:

www.apothekeco.com

9. Hello Crisp

hellocrisp.com

Why You Need It:

Emily Cherofsky founded Hello Crisp after a successful culinary career that included cooking at 5 star restaurants in Manhattan, Florence and Sicily. HelloCrisp combines Cherofsky’s love of entertaining and cooking with her interest in wellness. A natural gravitation towards organic products fuels the list of items in the HelloCrisp store. Many of the household items are also handmade by artisans hailing from cultures around the globe and 10% of proceeds are donated to organizations that enable artisan growth, provide economic opportunity to their communities, and that work to build a future that respects and honors Indigenous Peoples’ inherent rights and dynamic cultures

Where To Get It:

www.hellocrisp.com

10. Allbirds

allbirds.com

Why You Need It:

This new line of trendy footwear is earth-friendly and made from merino wool that is 100% ZQ-certified, which means it meets the most stringent standards of sustainable farming and animal welfare. The shoes also have a carbon footprint that’s 60% less than shoes using typical synthetic materials, and their shipping shoebox uses 40% less materials than traditional shoe packaging. The Wool Runners also feature a castor-bean oil insole, and proprietary EVA foam polymer out-sole that make it one of the most eco-friendly shoes on the market. Allbirds also partners with Soles4Souls, giving used/returned shoes new life and keeping them out of landfills.

Where To Get It:

www.allbirds.com

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