28 Ways to Make the Most of Email Marketing

Edited and Curated by Mike Lewis

Email Marketing has proven itself as a top-performing method for engaging customers, nurturing leads, and driving sales. With only so many hours in a day, how do we make the most of our Email Marketing efforts?

At the same time, running at effective email marketing campaign is not as easy as simply opening up a Constant Contact account.

I reached out to some industry experts to give insight on how to ensure we can get the most from our Email Marketing Campaigns.

1) Utilize Content Marketing and Tracking Results

The ability to distribute content and influence recipients is crucial for successful Email Marketing. You can establish authority in your field while encouraging brand loyalty by sharing useful blog posts/videos that align with your brand. Remember — discounts are the main reason why consumers subscribe to newsletters, so combine them with trust-building content to keep them interested and satisfied.

You can chart how effective your content and promotions are performing by utilizing campaign tracking. For example, some promotions may generate more clicks and sales than others. You can use Google Analytics to track campaigns, gather data, and analyze findings to maximize your results.