“5 Things I Wish Someone Had Told Me Before I Became a VP at GoPro” With Meghan Laffey

“As a leader, do not think your job is to be a dictator. Your job is to give a clear vision, provide direction when needed, but most importantly — LISTEN. Listen to your people, remove roadblocks for them, get out of their way and empower them. This allows your employees to do their best work.”

I had the pleasure to interview Meghan Laffey, VP Of Product at Gopro. Meghan joined GoPro in 2010, when the company was in its early stages. She was 1 of 3 on the “product development team” and the company had fewer than 30 employees. She was instrumental in leading the development and launch of the Hero2, Hero3, Hero3+, and Hero4 camera lines during the company’s massive growth phase. The newest one is being released today. More recently, Meghan helped build out GoPro’s software product lines — including the GoPro App, the award winning Quik app, and launching GoPro’s first subscription service — GoPro PLUS. Today, she leads all things Product for GoPro — including Product Management, User Experience, Consumer Insights, Analytics, and Product Marketing.