6 Reasons Creative Minds are Ideal for Entrepreneurship

Jordan French
Thrive Global
Published in
4 min readJan 26, 2018


Image credit: Unsplash

“Star Wars: The Last Jedi” made an estimated $220 million opening weekend. Lines of children, teens and adults — many of them dressed as Jedi and Sith — lined up to see the film. Seemingly every kind of person, from general watchers to next-level enthusiasts, attended opening night.

Even before its release, the frenzy surrounding the upcoming movie was extreme. Fan theories ran rampant, and online communities debated over potential plots.

Now that it’s been showing for a few days, many have praised “Star Wars: The Last Jedi” for its creativity. The movie has mostly good reviews, strong audience polling and high box office numbers. Yet, it’s not perfect …

There’s a group that thinks the film should be removed from the canon because it’s unoriginal and a departure from the series. Overall, it’s hard to determine whether or not “Star Wars: The Last Jedi” is a contribution to creativity or not.

As “Star Wars” exhibits, people commonly debate creativity. In the business space, one popular myth about creativity is that creative people aren’t cut out for entrepreneurship. Luckily, this couldn’t be further from the truth … creative minds are, in fact, perfect for entrepreneurship.

1) They have a specific disposition.

Some of the biggest business innovations of all time are the result of creativity. Creative minds can come up with new things. The people who possess them have the ability to adapt to a variety of situations and create new solutions that improve the world.

When speaking of a creative personality, there’s no better case study than Steve Jobs. From founding Apple in his garage to making technology more user-friendly and affordable, he exemplifies why creative minds are so perfect for entrepreneurship.

2) Good things come in … fours.

“It’s no coincidence that the four stages of creativity can also be attributed to launching a successful company,” says Lucas Miller, a close colleague and founder and CEO of Echelon Copy. The liberal arts major and writer turned six-figure entrepreneur applies four steps — preparation, incubation, illumination and verification — to every one of his business pursuits.

Says Miller, “Creative minds and enterprises often start off by gathering information about a problem. Then, they take time to digest the issue in its entirety. Once they grasp the idea fully, they often have a breakthrough and come up with a solution. Finally, they test their potential solution to see if it’s worth its salt.”

3) The environment is familiar.

Creative minds and entrepreneurs often thrive under similar conditions. With too much structure and pressure, inconceivable brake-throughs are unlikely. With freedom and time, good ideas can grow into great innovations.

Although the structure and security of a nine-to-five job is for some people, it’s not for everyone. Creative people and business owners are generally self-starters that thrive with flexibility. They want the freedom to achieve their goals without others constantly looking over their shoulders.

4) They ‘connect the dots.’

Creative people draw conclusions between seemingly unrelated things. They are keen observers that take in the world to generate ideas.

The best entrepreneurs are also curious by nature. They learn about different aspects of business and life and orchestrate what they know into building better companies.

5) Rest is key.

The saying “work hard, play hard” is becoming less and less popular in America. People are increasing their hours, taking less time off and extending their working years.

There is something to be said about working hard, but it’s not always the key to success. After all, entrepreneurship is more like a marathon than a sprint. To cross the finish line, you need adequate training and rest. Those who prepare and take breaks along the way are going to win the race.

Creative people are innovative in all aspects of their lives. When it comes to self-care, they come up with innovative ways to fill their cups every single day.

6) They possess influential capabilities.

Even the best business will fail if it can’t influence the right people. Luckily, creative people are often very persuasive.

Getting someone to understand your viewpoint and agree with you isn’t always straightforward. Creative individuals use everything from emotion to logic to convince listeners that their message is organic, new and important.

A match made in entrepreneurial heaven.

As the world goes on debating about the uniqueness and importance of “Star Wars: The Last Jedi,” creatives will be busy coming up with ideas that make life more rich and pleasurable. They’ll study the world around them and develop solutions to pressing problems.

For these reasons and many more, creatives are — without question — perfect for entrepreneurship.



Jordan French
Thrive Global

Fast 50 and Inc. 500 serial entrepreneur. Writes @ Tech.co| TechCrunch | Huffington Post. CMO BeeHex, Inc. | President BNB Shield & Notability Partners