6 Smarter Ways to Market Your Business

Any great business plan is accompanied by a savvy marketing campaign. You have to spend money to make money, but it’s important to make sure you’re spending money in the right places If you’re looking for ways to better allocate your marketing budget, give these tips a try:

1. Use Free Tools to Get Clients

Getting new clients is the ultimate goal of marketing, right? But you don’t need to spend thousands of dollars to achieve your goals. There are many free or affordable tools that can help increase your clientele.

For example, if your business offers a service of some kind, you can use an appointment scheduling network like Yocale. Clients can make appointments and you can market your business — free of charge.

You might also use a free email marketing tool like MailChimp, which lets you reach a wide range of customers through a single automated platform. Explore your free software options to make the most of your online marketing.

2. Blog Regularly

By now, most businesses know the importance of a blog, and most businesses have one. However, they don’t always keep up with it like they should. The content they post is few and far between, and it’s not as timely or relevant as it should be.

“Not only does building a noteworthy blog in any industry or niche help to drive traffic by peaking the interest of Google, but it also leads to creating authority,” says an article from Entrepreneur. “If you can become an authority in your industry, you’ll garner the attention of consumers, the media and business owners alike. That, in turn, will snowball, build more authority, and eventually, enormous amounts of visibility and sales.”

Your blog is the catalyst for this growth — give it the time it deserves.

3. Strengthen Your Social Presence

One of the smartest ways to market your business is through social media. Not only is it free at the basic level, but it puts your content in front of the right people. In a roundabout way, you have access to millions of customers through your social networks.

The first step in bettering your social presence is updating your profile with relevant information. You should also post regular content and share your latest blog posts. Keep consumers updated on the happenings of your organization.

You might also try using influencers to your advantage. For example, ask an Instagram influencer with several thousand followers to endorse your product or service and compensate them or give them a free product. It’s a great way to spread your brand and maintain social proof.

4. Create SMART Goals

SMART stands for Specific, Measurable, Achievable, Relevant, and Results. Making goals using this acronym is the best way to carry your marketing forward.

“You want to ensure what you are doing is specific and not just a general goal,” recommends Arash Asli, the CEO for Yocale and contributor for Forbes. “As well, can you measure the results of your labor to see if it yielded results? Also, make sure your task is achievable. Ask yourself if you’re reaching too high and if so, dial it back or break it into smaller, more achievable goals. Additionally, ensure your goals are relevant to the bigger picture. The last piece is making sure that every task or goal has a due date, so it is not just floating out there to be completed “someday.”

5. Create Partnerships

Every business needs marketing, and you can use that to your advantage with collaborations. Select non-competitive businesses in your area and cross-promote. It’s best if these businesses somehow support your business, but any business willing to collaborate will help.

Together, you can achieve greater marketing goals. You might use fliers, coupons, bundled promotions, social media contests, or reciprocal website links to achieve your goal. Participating businesses will effectively expand their customer base and make impressions on new people.

6. Reinvest in Your Business

Expanding your marketing requires a little reinvestment into the business. A great marketing strategy doesn’t come cheap.

“You need to find ways to scale and grow the business continually,” says Tina Roth, writer for Pro Finance Blog. “With this comes the ability to now reinvest into the business. This could come in the way of hiring more employees, which will allow you to take on even more clients. It also can allow you to do more things for your business and be in more places like opening another store or office location. If you are not reinvesting back into the business, you are not giving yourself the opportunity to take advantage of the fantastic position you are now in.”

Being a smarter marketer means evaluating your options and using more creative means to reach your goals. You can be effective and efficient in your marketing, saving you money and growing your business in a fraction of the time.

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