75 Prominent Influencers Share Their Top Advice on How To Become An Influencer

The word influencer is so new that it is still flagged by spellcheck as a typo.

What are these mythical creatures? We know that influencers are eagerly pursued by marketers and brands to endorse their products.

Influencers have two main features. One, they are perceived to be experts about a particular type of product or service.

Two, they have leverage within a certain community due to their personal engagement and rapport with them.

They are different than the celebrities of old because they have expertise in the product they are endorsing, and they regularly communicate with their fans and audience.

Because Influencers engage with a particular target audience, marketers seek to partner with them to engage that same community. This saves marketers and brands the trouble of trying to build that audience themselves.

While Influencers are often associated with fashion, or travel, Influencers have developed in nearly every interest niche.

I turned to more than seventy five influencers from a wide array of disciplines to learn what it takes to “level up” to earn the mystical power of an “influencer”. :-)


Ash Brown, CEO, ASH SAID IT LLC

My Background As An Influencer

Ash Brown is a gifted American producer, blogger, speaker and event emcee. She has been featured in television programs on Food Network, Lifetime, Starz, 11 Alive Atlanta and CW 69. Her podcast Ash Said It Daily has over 1,000 episodes and more than half a million streams worldwide.

My Top Tips To Become An Influencer

I was involved in social media long before it was popular. I remember playing with html codes on my myspace profile when I was in school. Who knew posting on social media would pay my bills today?

In order to be a successful social media Influencer you must master these 5 things:

1. Time management.

I spent way too much time on social media when I first started. It was time that was not used wisely and that i wouldn’t see again. Make it a habit to make every second count.

2. Stay up to date. You need to be up to date on social trends and what is popular. How else will you reach your audience?

3. Stay in your lane. If your content is about green houses, stick with that. Don’t randomly post about the latest celebrity scandal. That can confuse your audience. If your audience is not interested in that matter, don’t post it.

4. Think outside the box. It’s good to hear criticism but remain your own person. Be open to it but don’t allow it to define you. There is no certified rule book on any of this. It’s all about self expression.

5. Be authentic. I don’t know about you but I hate to see copycats. Some people put way too much effort into copying someone else’s style that they’d soon forget their own. It’s exhausting trying to pretend to be something you’re not. Celebrate your individuality! I hope that this helps some of you find your voice.

For more on me please visit www.ashsaidit.com and Follow @1loveash on all social platforms.


Lauren Mayhew aka Lolo

My Background As An Influencer

Lauren Mayhew (aka Lolo) is an American Singer/DJ and actress. She travels the world performing and vlogging her adventures. She is fearless, playful, and loves to explore! She has had an expansive career, and has done it all from starring in FOX’s “9–1–1,” to performing at the Super Bowl, to hosting as a Ring Announcer for the WWE’s “Smackdown.” Next stop? → #ContinuingToCrushLife

My Top Tips To Become An Influencer

1. BE YOURSELF. Your fans can smell it a mile away when you try to be someone or promote something that’s not you. Share your REAL life journey. Partner with brands you genuinely LOVE. You, the brands you work with, and your fans will appreciate it! I promise. :)

2. BE CONSISTENT. We all have that friend who’s our bestie one day and then gone the next. Kinda sucky and not very reliable, right? Social media is kind of similar in that way. Your fans feel like they KNOW you because you are letting them into your world. If you just up and disappear all the time, they’ll feel left out, and respond by possibly unfollowing you. #SadFace

3. BE BOLD. Make your content exciting. Switch it up between photos, to videos, to boomerangs, to a carousel. Variety in content makes for a much more exciting IG page.

4. UPGRADE YOUR SH*T. We live in a day and age where you can take professional looking photos SIMPLY from your phone. Which is AWESOME! You don’t necessarily need a DSLR camera to capture great content. But just like with any other business… invest in yourself! If you are going to use your phone, make sure you have an Iphone 7Plus or higher quality. Because all other IGers do. So don’t get left in the technological dust. PS. Iphone Portrait Mode is BOMB.

5. COLLAB. It’s hard to grow as a content creator if you exist in a vacuum. Don’t be stingy about posting pics with other people. Show them LOVE! Maybe they’ll give you some posting love back. :) Also, PLAN coordinated collabs. Coordinate a fun day with similar IGers, have a blast, and capture those moments! Then tag and promote EACH OTHER. Being an influencer is more fun as a TEAM SPORT!


Nancy A Shenker, Founder & CEO, theONswitch, Writer, Speaker

My Background As An Influencer

From the C-suite at major brands to entrepreneurship to published author/speaker, I have prospered through four decades of business and marketing. I write a regular column for Inc.com called Bots & Bodies about the intersection of technology and humanity and my latest book is about AI, machine learning, and robotics (EmbracetheMachine.com). I have helped hundreds of businesses — from small to global — innovate and grow.

My Top Tips To Become An Influencer

1. You must have expertise and credibility. Being a true influencer extends far beyond having a huge database or thousands of social media followers.

2. Ensure that your brand is unique, specific, and consistent. What makes you different from the hundreds of other experts in your space?

3. Be genuine. The best and longest-lasting brands are built on soul and reality — not just hype. Truly great influencers live on for decades…not just 15 minutes of fame.

4. Be smartly ubiquitous. That means you should write/post/appear frequently, but your content should always be high-quality and targeted to your key audience.

5. Be patient. Building a truly loyal fan base takes time.


Rhonda Vetere, President, Data + Analytics, nThrive

My Background As An Influencer

Rhonda Vetere, was just named President, Data + Analystics of nThrive where she will be leading the charge and massive digital transformation for the global healthcare organization. Among many notable industry awards as a powerhouse woman in tech, she won a 2017 Stevie® Award for Excellence in Transforming Business, competing with over 1500 CIOs and CTOs, and has been featured in renowned publications including Forbes, Huffington Post, Triathlete Magazine, SWAAY and more.

Rhonda’s theory is that an individual’s personal wellness must be a top priority in order to achieve one’s major corporate goals. As a competitive athlete and avid runner dedicated to a strict fitness and nutrition regime, Rhonda participates in ongoing marathons and iron man competitions across the globe.

My Top Tips To Become An Influencer

The most important way to become an influencer on social media is to be authentic and showcase some value in all your posts. Having a blend of personal, professional, and fun is key! With my social media accounts I like to showcase places I am speaking, press, thought leadership, wellness/health activities I participate in, and some fun as well.

It is essential for people to see a different side of you that they may not see simply from going to your website or looking at your resume.

Picking an approach and the channels that you will leverage is vital. I mostly focus on business-related articles on LinkedIn and Twitter, whereas Facebook and Instagram is where I showcase health/wellness and many of the press opportunities that I am featured in.

Being sure to post frequently is important as well. Frequency keeps followers engaged and provides them with what they are looking for.

I am very passionate about health and wellness and compete in half marathons, marathons, and Iron Man competitions and I love to showcase this on my social media. My followers then get a glimpse into my life and how I not only work really hard, travel, and also fit in time to train and lead a healthy lifestyle.


Emmelie De La Cruz

My Background As An Influencer

Emmelie De La Cruz is an entrepreneur who turned her layoff into her legacy. Her unapologetic approach to life and business have earned her a highly engaged following on social media, features across top publications, and the opportunity to work with brands like Staples, Dropbox, Capital One, Pantene, and Coca-Cola.

My Top Tips To Become An Influencer

VISIBILITY

Brands are looking to increase exposure to an audience they don’t have access to or credibility from being associated with an influencer. A brand may partner with you in order to reach a certain group based on location, demographic, ethnicity etc. For example, they may want to connect with millennials in Atlanta or women of color. Knowing what kind of visibility you can provide a brand in both the quantitative (traffic, follower, unique page views etc.) and qualitative (race, age, gender, location) sense is important in selling yourself.

ENGAGEMENT

Likes and comments are easy to buy. Therefore, brands are doing their due diligence to ensure engagement, followers and comments are authentic. Are you able to influence action and initiate conversations with your followers? Does your engagement make sense for the amount of followers you have? Are people asking where they can buy things, tagging friends, and leaving thoughtful comments?

ORIGINAL PHOTOGRAPHY

When it comes to your Instagram or blog, your photos need to be high-quality. Your visuals are going to be a big factor in whether a brand wants to be associated with you or not. They will take into consideration if you fit their brand’s aesthetic and can repost your content.

A PERSONAL BRAND

An influencer is simply someone who gets paid to make recommendations to their audience on behalf of a brand. Being an influencer isn’t only about pretty pictures and poses in a nice outfit. Being the go-to person on a topic or having your audience’s trust is most important.

What should you charge as an influencer?

From my research and my own rates, I created a basic formula to figure out what you should charge as an influencer: $20 per 1K followers.

• (Your Follower Count / 1000) x $20 = Your minimum rate

• (Your Follower Count / 1000) x $50 = Your maximum rate for sponsored blog content

• (Your Follower Count / 1000) x $35 = Your maximum rate for sponsored social media posts

If your blog has 10,000 unique visitors per month, charge between $200-$500 per sponsored blog post. If you have an Instagram following of 6000, you can charge between $120 and $200 per post. Projects can vary based on:

• Blog content vs. video content

• Long-term campaign vs. a one-time post

• Inclusion of links, hashtags or tagging of accounts vs. just brand mentions

It’s not black and white, but the influencer rate formula can give you a baseline so that you are fair with brands and yourself.


Jamie King, Business Coach, Speaker, The Slay Coach LLC/ Chardonnay & Slay

My Background As An Influencer

Jamie King- The Slay Coach is a Business Coach, Speaker, and Founder of the Non-Profit networking Series, Chardonnay & Slay (Featured in Biz Journals). She takes women from Baby Grape, to Fine Aged Wine, in their businesses! It’s her mission to empower and educate women on how to turn their creative passions, into a profitable business.

My Top Tips To Become An Influencer

My Top 5 tips to Become an Influencer

1. It matters, to show people that they matter. Influence has very little to do with being seen, and EVERYTHING to do with seeing others. Humans crave genuine connection. They want to be seen, understood, valued. Engage with your followers, love on them, spend time to nurture real relationships.

2. Embrace the concept of micro-influence.. Making a big impact with a small amount of people can be very powerful. It’s more powerful in terms of engagement then trying to make a small impact, with a large amount of people. It’s not always about the number of followers you have, it’s how engaged they are with your content and message. Micro influencers (5,000 followers or less) have engagement rates 2–3x higher than those of larger followings!

3. Focus on your niche- The Riches, are in the Niches, B*tches. That’s what I tell my clients every day! Don’t be afraid to niche down to something super specific! There are 8 billion people in this world, and the internet knows no boundaries. I have a client that helps women overcome Trictotilomania! A hair pulling condition, how unique, right?

4. Vulnerability- They need to see themselves in your stories. Speak your authentic truth, who you are, where you’ve been, and where you are going. Stories connect us to our followers, share your real life journey! No one loves perfect, I speak on my postpartum anxiety often. Drake makes fun of his own image before anyone else can.

5. Consistency- Just show up! Rome wasn’t built overnight, and influence isn’t earned overnight. They need to see that you are in this for the long game. Show up consistently, pick one or two platforms you love, and run with them well, don’t try and half a$$ all of the things. Just stay consistent in a few.


Adaleta Avdic, Blogger and Social Media Influencer at Adaleta Avdic Inc.

My Background As An Influencer

adaatude (on social media) is known as Adaleta or Ada (add-ugh) on a day to day basis amongst family and friends. Everyone always called her Ada, and she has always been quite sassy so adaatude was a fun & natural fit for the handle! A mid-twenties writer, reader and photographer, Adaleta established adaatude.com in early 2013 as part of a senior college project which required the writing of ten blog posts about one specific topic. Fast forward to present day and 100,000 readers later, Adaleta covers various topics including beauty, travel, lifestyle and a sprinkle of fashion.

My Top Tips To Become An Influencer

When it comes to advice, I always share that starting a blog with the idea you will be a celebrity and make lots of money in the next year is unreasonable. Get that notion out of your head. It’s not going to happen. You need a few years to build influence, and once you do that, then you will be able to sell your own products as well as the clothing and makeup you rock on a regular basis. In order to make money, you need to have an audience and to build an audience you need time. No one is an overnight success in the blogging industry, especially if you’re not starting off with the advantage of being a celebrity, etc. 1. don’t expect to make money from the beginning 2. be patient in building your audience 3. be yourself 4. be smart about collaboration 5. link everything


Pamela Chen, Luna Prosperity

My Background As An Influencer

Pamela works with soulful entrepreneurs incorporate magical tools into their business. To help them weave in crystal, tarot, and essential oils to enhance their clients experience and achieve faster results. She is the co owner of the crystal boutique, Luna Prosperity on Instagram and the creator of the Crystal Unicorn Tarot.

My Top Tips To Become An Influencer

Tip #1 Be passionate about what you are sharing! If you don’t love what you do, you will get burnt out fast and run out of things to share. Do what lights you up.

Tip #2 It’s okay if you have a million things your love and want to share it with the Universe, you can definitely be multi passionate. Just somehow tie them together for your business. You don’t have to narrow yourself into a niche box!

Tip #3 Be true to yourself. Say what you want to say, let your personality shine! Don’t be afraid to swear, dress up as a Unicorn, or be magical. This will attract the people that you actually want to influence and help.

Tip #4 Share what you already know. Work with the talents and skills that you have. You don’t have to go out and learn a new skill. Ask yourself what you are good at and what everyone always ask you to share?

Tip #5 Get uncomfortable. Get out of your comfort zone! Start doing new things like LIVES on social media or networking with a new group. Try it for a month or so and if it’s really not for you then don’t do it, but actually try it first. Don’t let fear or ego hold you back. In the beginning it took me ten minutes staring into my phone before I pressed the LIVE button for Facebook! You can do it too.


Torri Webster

My Background As An Influencer

Torri Webster is a Toronto based media personality and actor with 297,000 Instagram followers and who has been working in the entertainment industry for more than a decade. She has collaborated with leading national, and international brands in the industry including Benefit Cosmetics, GUESS, Pepsi Co, NFL Fanstyle, FORD, AT&T, Hollister Co, Scotiabank and the Billboard Music Awards.

My Top Tips To Become An Influencer

1. Collaborate, collaborate, collaborate! In order to gain a following it is essential to get your name in front of as many eyes as possible, and collaborating with other creators can help you reach audiences you may not otherwise have access to.

2. A really fun way to increase followers is to be active during big events like the Oscars or the Super Bowl. By posting witty, funny, or shocking things during these events (using the unique hashtags) you can end up on the trending page, and ultimately drive more views to your page and increase your following.

3. I don’t think there is any one recipe to garnering a dedicated following. I think if you have high quality content it will be easier to get people to pay attention, but it is also important to stay authentic in order to make sure your fans remain engaged.

4. A way I was able to grow a following was by having other creators and influencers tag me in their tweets. This drove traffic to my page, and ultimately allowed me to grow my own audience.

5. Credit your photographers. Without them, who would be taking your photos? Make sure to credit your photographer whenever possible — unless you have a specific arrangement set up with them.


Olga Andrienko, Head of Global Marketing at SEMrush

My Background As An Influencer

She and SEMrush team have built one of the strongest and most active international communities in the online marketing industry. During last year, she’s been focused on investing in SEMrush’s PR and Social Media, and revenue coming from referrals has doubled as of the end of 2017. Olga is a sought-after speaker at leading marketing conferences as SMX, Pubcon, and BrightonSEO.

My Top Tips To Become An Influencer

1. Identify top blogs in your industry with an active community, make sure to leave lengthy comments under the posts sharing your own point of view. Comments of 500 words should be a standard length. This will help experts to spot you and start a dialogue with you

2. Help people without expecting a return. And be prepared to give a lot of valuable information for free.There are forums where people ask questions you can answer. Be the first one to guide them and do your best.

3. Write down 25–30 topics you can talk about within your area of expertise and the niche you want to be known in. Start recording videos or writing posts about it. Choose a platform that is comfortable for you and applies to your strengths.

4. Don’t go to conferences before you’ve established yourself in the industry. Wait until experts ask if you’ll be attending the event they are going to. That way you’ll get invited to the best parties and smaller gatherings you might not have known about if you went as a regular visitor.

5. Think about a niche within a niche. Is there something missing? In social media marketing industry, for example, there a few people who know all of the tools, and they own this niche. If you’re into cars and also work in the insurance business, maybe you should be the go-to person on the car owners’ forums talking about the best insurance deals and combine your passion for cars into evaluating how much the insurance for which car would be. Seek what only you could offer.

Bonus tip: Read the book KNOWN by Mark Schaeffer. It’s all about how to become known in your niche


Meghan Rosko, Instagram Influencer

My Background As An Influencer

Nutmeg & Honeybee specializes in creating quirky, fun desserts that celebrate all occasions. Most recently, Nutmeg & Honeybee has created macaron art videos that have gained popularity on Instagram.

My Top Tips To Become An Influencer

Becoming an influencer is all about creating something that you love to do. If you want other people to be inspired by what you create, you need to be inspired first. Finding a hobby or passion that makes you feel good or puts you in the flow is the best way to know if you found something that inspires you. After you have found it, make sure you take care of your new passion by practicing and creating. It will take a while before you find your own voice, but once you do, it will be yours. If you want to become an influencer, it helps to reach out to an influencer marketing company to handle brand collaborations. From my experience as an influencer, it has been amazing to do what I love while working with companies to help fund my passion. I love creating desserts, but I do not love the back end business side of everything. When Open Influence reached out to me, they were able to handle the collaborations and the specifics of working with brands and I was able to focus on my passion. Becoming an influencer is a rewarding job when you have found something that constantly inspires you.


Agnes Muljadi, Social Media Influencer, @artsyagnes

My Background As An Influencer

Social media influencer Agnes Muljadi, best known as the strong and beautiful social media celebrity @artsyagnes with over half a million followers on Instagram alone, has been dubbed the ‘Vegan Ballerina’ by her fans. Her focus on health and wellness, from her powerful ballet photos in unique, industrial-like settings, to her recommendations on beauty and fashion products that not only feel good, but are produced ethically and socially consciously, have made Agnes a revered household name in the wellness world.

My Top Tips To Become An Influencer

1. Consistency matters. It is one of the key ingredients to any kind of sustainable success, including building an influencer brand. Be sure to research your peak time and post consistently every day during that time.

2. Use relevant hashtags. In the first few years of discovering that I enjoyed growing my Instagram presence, most of the traffic to the @artsyagnes account came from relevant hashtags. It’s important to choose hashtags thoughtfully. (Personally, I wouldn’t put more than 10 to 15 per post. There is a sweet spot to the number of hashtags listed, and in my experience exceeding 15 dilutes the authenticity of the post.)

3. Strong/niche brand identity. These days millions of bloggers are inundating the Instagram space, and most of the time a viewer isn’t able tell the accounts apart from one another. Having a unique brand identity is crucial to attracting an audience. I was fortunate enough to discover it naturally early on by being identified as the Vegan ballerina.

4. Aesthetic is key. Choose the look of your account carefully and stick with it. Having a strong aesthetic that people can identify with immediately is as important as having a strong brand identity.

5. Connect, connect, connect. When I started my Instagram account, I used to be on the platform a minimum of 3–6 hours a day. I connected with pretty much everyone I could find who shared my interests. To this day those people who I discovered early on are still my strongest and most consistent supporters.


Melissa Lamson, President and CEO, Lamson Consulting, LLC

My Background As An Influencer

Melissa Lamson has more than 20 years of experience growing leaders, bridging cultures, and empowering teams. As a sought-after speaker, facilitator, and executive coach, she uses her unique global expertise to help companies and leaders take charge, expand their international business, and achieve real results. Melissa has authored five books and is currently working on her sixth, due out in Summer of 2018.

My Top Tips To Become An Influencer

I am observing a growing trend in the collaboration between external resources like marketing and public relations firms with company leaders to build and promote thought leadership from within the organization. The benefits of promoting thought leadership from within include increased employee engagement, and improved external perception, especially among stakeholders, the media, and the general public. Internal thought leadership is typically aligned with the organization’s messaging and business goals.

For the executive who is building thought leadership, the benefits are many, especially for those in roles at the C-level, where there may be no additional upward movement available within their company. In these cases, developing a perception as a thought leader can help you continue to find meaning in your work, stay fresh, learn new concepts and practices and continue to expand without moving to a next level. Cultivating a brand as a thought leader for yourself helps your career and overall progress.

I’ve been following, interviewing, and coaching internal thought leaders for more than twenty years. Here are five essential tactics that help make these leaders successful. Employing these in your own life can help you ascend to the next level in your career, and become a leader yourself.

1. Choose a subject about which you are passionate and well-informed that aligns with your profession or organization and develop expertise in that topic. Talk about it, write about it, and share related content from others in your social media, on your website, and in discussion with colleagues.

2. Develop a global mindset around your topic: How does it impact other countries or cultures or how do they impact your subject?

Create clear branding and messaging around your topic.

3. If you have the resources, hire an outside consultant or agency to build out a plan to create visibility for you and your topic; include uniques ways to promote yourself and tactics you can employ in social media to get more extensive exposure.

4. Begin writing articles, guest posts on blogs that relate to your topic, and if you have the bandwidth, a blog of your own.

Pitch podcasts and video blogs that relate to your topic on bringing you in as an interview. Promote them and share the resulting conversations in your social networks.

5. Remember local audiences: Share your expertise with local groups and organizations; offer to speak at luncheons and organizational meetings. Pitch your local media on interviewing you on this topic and share any resulting articles in your social networks.


Deja Monee, PR & Digital Strategist

My Background As An Influencer

Over the past few years, Deja has represented clients in various industries including beauty, fashion, entertainment, alcohol, and technology. When not working with clients, mentoring young professionals, or writing, you can catch her exploring the food scene in NYC and searching for the perfect matte lipstick.

My Top Tips To Become An Influencer

It is now the rise of the micro- influencer and brands are finally starting to take notice. Technically any account under 30,000 followers is considered a micro-influencer, so that means most people are influencers already! The real question is how can smaller account leverage their influencers in order to work with brands?

Though micro-influencers have less follower than their million-plus peers, engaging them in the promotion of online stores can be more profitable. Trust and close relationship with the audience is important for purchasing decisions, than just having a large following.

Brands have noticed that once an account is over a certain size, less people are engaging with the influencer. The ratio of likes and comments to followers increases when an account has around 1,000 followers. Get more than 100,000 followers, and engagement starts to plateau. Users just aren’t are less likely to interact with a celebrity as with someone they can relate to more closely.

To become a top influencer, it’s not all about the following, but instead you should focus on the 4 Cs: Content, Community, Consistency, and Credibility. Consider the following questions. Are you putting out quality content that resonates with your audience? How are you building a trusted community of followers? How often are you producing content? Does the content you produce show you as an expert in your space?


Daisy Terrell, Co-Owner, Sand Sun & Messy Buns

My Background As An Influencer

My name is Daisy Terrell, and I’m a full time college student attending the Savannah College of Art & Design (SCAD). I’m majoring in Fashion Marketing and minoring in Fashion Design. I also run the Sand Sun & Messy Buns blog and YouTube channel where I provide tips & tricks to help girls achieve a classic and polished look with minimal effort, so they’ll have more time to focus on travel and the hobbies they love!

My Top Tips To Become An Influencer

  1. Always be Yourself! My most popular videos are always ones where I’m being myself and letting my love of pop culture show through (like my Friends videos). They’re also the ones where I find my tribe and develop my truest fans.
  2. Stick to the Social Media Channels You Like: I love YouTube and Pinterest, so those are the one I use most. A lot of people love Instagram, but I don’t like the follow/unfollow and Mean Girls mentality on IG, so I focus on the platforms I enjoy using.
  3. Teach Something Helpful: My fake freckles video has more than 1 million minutes of watch time…and it’s not even a great video! I shot it with no lighting, no sound equipment, and while I was evacuated from school due to a hurricane. But people watch it because they see my fake freckles all the time on the blog and on social media and want to learn how I make them look so real, and that’s what that video teaches.
  4. You Don’t Need Millions of Followers to Be an Influencer: I don’t have millions of followers, but people still buy what I recommend. The pen I use for drawing on faux freckles sells out all the time!
  5. Don’t Be Fake! When you start pushing product just to make a buck, it shows. I turn down sponsorships all the time because they aren’t products I’d use and I don’t want to recommend them to people who trust my opinion because their trust is important to me.

Kimia Kalbasi, Founder, Kimia’s Kravings

My Background As An Influencer

Kimia Kalbasi is the Founder of Kimia’s Kravings, your ultimate go-to guide for where to eat, drink, and be merry. She not only shares and documents her foodie and travel adventures, but she also provides daily doses of positivity and motivation through her vibrant content and lighthearted, uplifting messaging to remind others that if she can do it, they can too. Based in NYC, Kimia balances her love for bottomless sweet potato fries, mint chocolate chip ice cream, kettle corn and anything peanut butter with her devotion to boxing and hot yoga. When she’s not running around between events, meetings, deadlines, calls, airports, and campaigns, she enjoys spending time with her family and friends, practices gratitude, and meditation.

My Top Tips To Become An Influencer

Tips to become an influencer

Everyone and their mom is an influencer these days but becoming an influencer isn’t an overnight process. For me personally, consistently documenting my day-to-day activities and interests have ultimately aligned with today’s world of influencers. There are countless pieces of advice I have to becoming an influencer but my top 5 narrow down to the following:

1. Know Your Interests and Stick with It! It’s one thing to know that you like food, travel, etc. Who doesn’t? We all do (for the most part) but it’s a matter of discovering your niche and more importantly, sticking with it and keeping up with it! Consistency is key not only for the sake of building your audience, but for building your brand. Every piece of content is a piece of you so make sure what you’re putting out in the world conveys your purpose.

2. Network! Network! Network! Whether it’s with other like-minded bloggers in your niche, not in your niche, publicists, brand managers, it’s so important for not only building your following but you never know what opportunities and amazing relationships you can build from meeting new people and sharing your story and what you’re all about. Despite the oversaturation of bloggers, you’re still you and embrace that and share it with others!

3. Innovate or die: I watched Gary Vee’s segment not too long about about his take on Toy R’ Us flopping — the fact that one of the biggest retailers is no longer in business just goes to show that if you don’t innovate, you will be killed off the island. Get creative and run with it! Want to film a docs-series on your InstaStories for people to tune into every week? Do it! Want to host giveaways on Instagram LIVE vs. posts? Try it out! Anything goes so once you strategize and execute, you will figure out what works and what doesn’t and you will revamp your content in that way via A/B testing essentially.

4. Stay active and top of trends: Provide insight into your day-to-day life to build a cadence with your audience and they willl eventually pick up on your routine, likes, dislikes, style, etc and that will lead to credibility. Ex) You make a smoothie every morning and you share your recipes. The loyal ones will want to learn more about what ingredients you use, best practices, what brands of protein powders to use etc)

5. Have fun! Comparison is the thief of all joy and if you compare yourself what other influencers are doing, going, working on you will only be a detriment to yourself. If you’re not having fun doing something you supposedly love then do you really love it that much anyway?


Candice Simons CEO + Owner of Brooklyn Outdoor & J’adore Detroit

My Background As An Influencer

Candice Simons is the President + CEO of Detroit-based Brooklyn Outdoor advertising company with satellite offices in New York, Los Angeles and Chicago. Simons’ passion for the unique culture, communities and opportunities in and around Detroit inspired her to create J’adore Detroit, a lifestyle blog centered around arts, entertainment, fashion and culture, etc. so you can keep a pulse on the city’s happening. J’adore celebrates, publicizes, and forges connections between Detroit area residents and some of the city’s most innovative and inspiring creators.

My Top Tips To Become An Influencer

It’s all about engagement:

Instagram is fast, effective way to extend the reach of your brand. It is important to spend at least an hour each day engaging with handles that have more followers than yourself. Engagement is key, because it allows you to interact with accounts and likeminded users with similar interest. Liking photos, commenting on posts and following users gets people talking about you. This communicates the authenticity behind your brand by attaching a real user to the account.

Reach out to larger influencers:

Once you are actively engaging, reach out to larger influencers to get them to talk about you. This can be done through a coffee date or a lunch meeting where you both share a post about the meet-up. Inviting influencers for a lunch on you can broaden your audience and capture the attention of more users. Instagram is all about how you interact with brands that your audience is interested in.

Position your company blog as an industry resource:

It is important to stay up to date on industry trends and position your blog as a resource. To efficiently stay up to date on industry trends, set google alerts to monitor key words in your field. Remember to be clear, concise and consistent. Keep a clean and organized format to help capture and maintain the interest of the reader. Feature DIY tutorials and report seasonal trends in your industry to remain the go-to source for fresh information.

Remain consistent with branding:

Delivering a consistent message is an essential component to branding. Give your social sites a look that is cohesive and authentic to your brand. Make sure that the content you post reflects the brand behind the account and is of interest to your audience. Use the same filter on your photos for a look that is visually appealing and consistent.

Lead with a strong first impression:

Your photo, image, and first impression is a direct representation of your brand. Social media makes it essential to have up to date social content. Consistency is key! Publish on the various platforms you are using, at regular intervals. Having a large pool of professional photos to pull from is a great way to post content regularly.


Hannah Kerr, Lifestyle Blogger, Kerrageously Made

My Background As An Influencer

My name is Hannah Kerr, lifestyle blogger for Kerrageously Made. I am a twenty two year old Nashville native sharing a place of authenticity for people to feel encouraged and confident to leave their mark on the world. I want to shine light and promote living beautifully in one’s own creative way. My motto is to love, create, inspire, share-all stepping stones to an amazing story. Welcome to mine. XO- Hannah

My Top Tips To Become An Influencer

Top 5 Tips for Becoming an Influencer

Influence is everywhere. Whether you are behind a screen, traveling, sitting at home, or going on a walk with a friend, we are always influencing. My name is Hannah Kerr, blogger of Kerrageously Made. Through my college years I have found ways to reach people in a unique way. I blog, I connect, I share. I am not perfect, but all I know for sure is that we are destined for greatness. By radiating joy, light, and life in this world, we can do absolutely anything. I am a lifestyle blogger who is trying to leave a mark. My blog’s logo consists of coffee rings so that I offer a cozy and comfortable space for you to feel fabulous and inspired to leave your mark on the world. Now, I know what you are thinking. There are millions of bloggers; however, we are all different people with different stories. I share my story through photography, blog posts, and collaborating with other amazing humans. Today I get the chance to share with you my top five tips for being an online influencer.

1. Just Click Yes

The biggest question I get asked is how do you start? I’m sorry to say, but there is no perfect answer to this question. The only answer is to just begin and don’t look back. You find yourself where you least expect it and that means taking risks and putting yourself out there. I guarantee that someone will benefit from what you posted so don’t get frustrated when you see someone else flying past you. You can’t compare your chapter one to someone else’s chapter 25. As long as you reach one person a day, you are influencing. That number will grow with time. Just click yes to being a social influencer and start sharing.

2. Story Tell

There is only one of you. You are the main character so whether you are a lifestyle blogger, influencer just on social media, or any kind of content creator, you are telling a story. Every photo paints a picture for your viewer so stay cohesive and make your feed smooth. Posting regularly is a must when story telling because life isn’t stopping. There is always something new popping up, good or bad. You are attempting to share in hopes for someone to follow you. It can be done!

3. Know Your Brand

As I mentioned before, coherence is key because you are your own brand. Like a customer, your following should consist of people who turn to you for a reason. Are you sharing food, fashion, travel incites, motivational quotes or all of the above? Carrying your brand everywhere you go is a key component in the process of influencing. Showing your style, vibes, and brand can be shown through the way you write, walk, talk, post, and more! I love creating my brand because it is authentically me and yours is too.

4. Consistency

Influencing can be powerful and successful when done regularly. Consistency is showing your audience that your content is fresh and ongoing. Being a social influencer is a job right when you wake up to when you go to sleep, but is so rewarding! How to do it? Create schedules, find key times during the day to post, use hash tags and connect with other social influencers or companies who can share your content! This leads me to my last and final step…

5. Reach Out

Do not be afraid to reach out to new people and to try new things. My story was built on meeting new people, content creators, business owners, and other bloggers who share a similar vision. I will create a short bio for myself, show my interest, and then direct message or email them to formally introduce myself. How do you expect people to reach out to you if you have not reached out to them?

These five tips are applied to my blogging journey every day. Find your top tips and share them because you are an influencer.


Stacey Hanke Inc.

My Background As An Influencer

Stacey Hanke is author of the book; Influence Redefined…Be the Leader You Were Meant to Be, Monday to Monday®. She has trained and presented to thousands to rid business leaders of bad body language habits and to choose words wisely in the financial industry to the healthcare industry to government and everyone in between. She has inspired thousands as a featured guest on media outlets including; The New York Times, Forbes, Entrepreneur, Thrive, SmartMoney magazine, The Economist and Business Week.

My Top Tips To Become An Influencer

1. Get comfortable being uncomfortable.

We all have room for self-development. It takes courage to face the discomfort that comes along with it. No matter how successful we are, or what our title may be, having influence is challenging unless we identify and improve our weaknesses based on how others perceive us. The only way to truly know how we’re perceived, rather than what we believe to be true, is to seek real constructive feedback from those we trust and to do the work necessary to improve. Don’t accept feedback that sounds like good job nice work. This is fake feedback and will get you know where. Having influence requires us to ask those we trust; What can do to have more impact?

2. Video or audio record yourself frequently. Until I saw myself through the eyes and ears of others, I had no idea how I came across or how others perceived me. Influence requires us to make sure the best of us shows up every time. The only way we can develop our influence skills is when we can observe what everyone else around us experiences when they interact with us.

3. Be consistent. The more consistent we are the more authentic we will be. Consistency means more than simply showing up. It’s being ready and being confident in who you are and who we’re interacting with. When we are consistent we build trust because our listeners always know who is going to show up. They trust we are the right person to lead, to recommend solutions and to influence them in the best way possible. Trust is the core to influence. Without it, people start guessing who we really are.

4. Focus and never stop pushing forward. Avoid the nay-sayers. Trust your instincts, your abilities and your aspirations. When the road gets tough, focus on how far you’ve come and how much more you want to do!


Brian Meiggs, Founder, My Millennial Guide

My Background As An Influencer

Brian Meiggs is the founder of My Millennial Guide, a business and finance website with over 20,000 followers on social media. He provides financial insight into how Millennials can start a business and helps them take control of their finances and goals.

My Top Tips To Become An Influencer

If you want to become an influencer in your niche you should really strive to do your research. As your followers increase on social media, take out some time to find out who they really are and what do they care about? Once you have a clear picture, you can check out how well you are attracting them and even more importantly, how you can serve them better. One thing that always works is communicating on a personal level. Everyone likes to feel special. Once you’ve gotten their attention, continue to promote your brand and yourself, but don’t ever stop engaging, interacting, offering great advice and content to your followers. By posting thoughtful content, insight, and promoting yourself, you’ll continue to build your influence in your niche. The secret is finding the right balance.


Steven Fingar, Community Manager, Whalar

My Background As An Influencer

Steven Fingar doesn’t have the most conventional journey in becoming a creative influencer. He began his journey at age 23 as a CPA at a Big Four accounting firm and is now taking the reigns at a prominent influencer marketing agency. His ‘iPhone-only’ photos have captured the attention of brands from American Express, McDonald’s, J.Crew, and others.

My Top Tips To Become An Influencer

Be yourself. It’s definitely much easier said than done, especially with social media politics and the omnipresence of likes/comments/engagement. Your followers have a pretty good handle on who you are, your style of content, and your voice in the captions. The more you can stay true to yourself, the easier it’ll be to really engage with your audience and attract more people to follow.

Create good content, often. It’s no surprise that good quality content will attract and retain an audience, but getting those pieces of content can sometimes be difficult and onerous. I like to section out some free time during the day to explore a new location or revisit an old favorite in order to create new photographs for social media. Sometimes it’s a good idea to stock up on new photos during the day that you can gradually post throughout the week. Posting new, good quality pieces of content throughout the week will keep both your audience and potential followers engaged and interest in your profile.

Find your photography medium. Don’t be intimidated by big cameras from other influencers. If you can master your iPhone and feel comfortable with it, then use it.

Be patient. With all the changes to social media these days, don’t stress over slow growth or unengaged posts. It all works out in the end eventually.

Do not compare yourself to others. Every has their own story, their own demons, and things going on in their lives that isn’t online. Just because someone doesn’t post about it doesn’t mean it’s not happening. Focus on yourself and hone your craft.


Polished Professionals LLC

My Background As An Influencer

Marty Estelle Lundstrom (known as MEL) is a energy attorney, small business owner and founder of Polished Professionals, a brand for professional women to conquer the workaday world with style and poise (www.polished-professionals.com). She is a graduate of Leadership Houston, was named one the top 50 Women Attorneys in Houston by the National Diversity Council, and is a Houston Business Journal 40 Under 40 alumna. Her passion for working women led her to create Polished Professionals as a resource for busy professionals and now includes a blog, a vlog, and a podcast with over 130,000 followers across social channels.

My Top Tips To Become An Influencer

What advice would I give?

1) Know your purpose — People often start social media because we they think it is a good way to advertise or get recognition. But to distinguish yourself it is important to know your purpose. What is your unique perspective that you will bring to world through your social media channels? Know that answer and stick with that purpose. I know that I wanted to serve professional women and that focus keeps me going and helps guide all of my content.

2) Don’t be afraid of the new — You can do it! I have learned that even a 40-something can learn new technologies and become entrenched in the online world of millennials. Youtube is available to us all and so are the resources you need to start your social media platforms. As someone who swore off social media for almost a decade and did not open my first social channel (Instagram) until 2016 and Facebook until 2017, I have had so much fun getting to know women all over the world and telling my story to my newfound friends across social media platforms. I also joined Style Collective which has been a great resource to learn from social media influencers that have gone before me.

3) Don’t strive for perfection — just start! — I learned that perfection should not be the standard — starting is. You have to be fearless about starting anything new because by definition you are not an expert in it yet. You will figure it out (see point 2 above) but only if you start.

4) Use your past experiences — I have learned that my work as an attorney is a benefit (and I am sure anyone’s prior work will be a benefit to them) because I know what the work world requires and I share those experiences with my readers. Use your past to help hone your focus and your special skill set that you can use on social media. If you are a chef, share your recipes, if you are a DIY’er, show your wares. Each of us has unique experiences that can be used for your social media channels.

5) Be persistent — Persistence is key to any success and it is certainly true in social media. You have to stick with it. I don’t know anyone who has become an overnight success. Usually someone who looks like an overnight success has worked long hours for years to make their social media what it is today. Respect the grind and be willing to put in the work day in and day out to find your own social media success.

Leanne Jacobs Founder of healthygirlsociety.com, CEO of www.babybrainorganics.com, author of Beautiful Money

My Background As An Influencer

Leanne Jacobs is the author of BEAUTIFUL MONEY and the founder of HealthyGirl. She is a detox specialist and a passionate advocate of holistic wealth, wellness + entrepreneurship.Leanne has been featured on the Marilyn Denis Show, Fox News, The Morning Show, The Jenny McCarthy Show, Success Magazine, Glamour Magazine, Women’s Health, Entrepreneur and Marie Claire.

My Top Tips To Become An Influencer

Intention — write it down or dream board the influence you want to create

Passion — live and dream what you speak and show others. If you promote and inspire a healthy lifestyle, live it and love it yourself!

Give your time — If someone reaches out — comments, asks a question — honor their time by giving them your time.

Honor the Ripple Effect. When you inspire one, ask them to share your inspiration with another. That will ripple into a large network of influence.

Be Consistent. Honor a daily practice of influence no matter how small or big — from an instagram post to a television appearance.

Shannon O’Dowd, On-Camera Coach and Media Trainer

My Background As An Influencer

Shannon O’Dowd is a TV Host/Spokesperson as well as an on-camera coach and media trainer who specializes in TV hosts, influencers, and experts. Originally from St. Petersburg, FL with a degree in Theatre Performance from Florida State University, she has been working on both sides of the camera (as on-camera host and also as a coach), for well over a decade.

My Top Tips To Become An Influencer

1) Choose your area of influence and stick with it. If you keep changing your angle and voice OR spread yourself over multiple areas it will dilute your brand and people won’t know what to count on you for with your content.

2) Interact with Your Followers: Being an influencer is more than putting up fun pics, quotes, and videos. A huge part of the appeal of influencers is that interacting with them is possible. So you must be tangible to the people who follow you. If they comment, comment back. Love their comments to you. Respond to messages that are sent to you. If you are incommunicado, you’re not doing your job.

3) Be consistent: You need to be putting up regular content, multiple times a week. It can be helpful to even put yourself on a schedule of Motivational Monday quote, video on Tuesday, Throwback Thursday pic, etc. It will keep you accountable and allow your fans to know what to expect.

4) Choose your aesthetics: Especially on IG. choices like border v. borderless photos, theme colors for quotes, consistent filter choices make your page not only great content, but visually appealing.

5) Be our friend: Your followers want to feel like they are part of your life. Giving insight, being real and not always perfect, doing video even if the lighting isn’t pristine, etc. Viewers and followers love the real-ness they get with social media without the high production value making everything look picture perfect. Being vulnerable and raw really works in the social media space.

Extra Tip: Know your audience…If you are a female Instagram model, maybe you don’t want to post tons of pics with men because your male followers really only want to see you. If you are a best friend type, followers can feel left out if there are tons of group friend shots. They actually kind of feel slighted and left out. Crazy, but true!

Avanti Gupta, Fashion Influencer, TV Host

My Background As An Influencer

Avanti Gupta is an influencer and TV host.She attended Parsons School of Design and has gained extensive fashion experience from roles at Prada, Dolce & Gabbana, Ferragamo, Barneys, Lanvin, Versace, Louis Vuitton, and Fendi. Avanti also worked with a top stylist and assisted on shoots and content for Bally, Bergdorf Goodman, the New York Post, and Style.com Arabia. As Bella Magazine’s TV Host, she has recently interviewed celebrities including Coco Rocha, Nicky Hilton, Dorit Kemsley and Camille Grammar from The Real Housewives of Beverly Hills, Vincent Rodriguez III from Crazy Ex-Girlfriend, and covered the NYWIFT’s Muse Awards Red Carpet.

My Top Tips To Become An Influencer

1. Be authentic and true to yourself. People are following you to get to know who you are and what your tastes are. They want a glimpse into your world and mind. You’ll create better content if your personality comes through.

2. Inject your personality into your posts.

3. Be engaging whenever you can.

4. Figure out what differentiates you from everyone else and then stick to that theme.

5. Try to edit your posts in the same way to create a visually appealing moodboard throughout your Instagram.

Liz Martin, founder of Charleston Weekender

My Background As An Influencer

Liz Martin founded The Charleston Weekender blog in 2015 as a way to highlight her product line. It has since evolved into a lifestyle blog which also offers help to other bloggers & entrepreneurs. In 2017, Liz co-founded a balloon shop in Charleston, SC.

My Top Tips To Become An Influencer

There is no magic secret sauce for being an influencer, but below are the areas that I feel have contributed to my growth. As a micro-influencer, hopefully I’m able to offer some tidbits that are attainable to the masses!

Have a Specific Aesthetic & Voice

These days influencers are a dime a dozen, so it’s a necessity to bring something new to the table. What can you offer to set yourself apart from most other fashion or lifestyle bloggers? For me, I chose to focus regionally and mostly offer colorful photos around Charleston with guides to go along with those. As the owner of a brick and mortar store, I also offer advice for other entrepreneurs and bloggers on my blog. Having a unique voice and content niche can help you stand apart in a sea of bloggers.

Collaborate

If you’re in it to win it all by yourself, you might want to change your approach. Teaming up with other bloggers or brands to feature them/ their products in photo shoots has been a major growth accelerator. Working with people with similar niche or follower demographic helps gives you both access to a new set of followers. I try to work with others at least every couple of months via giveaways, teaming up for photo shoots, or being part of store events.

Be Proactive

I am frequently asked how I get so many opportunities coming my way- but it’s quite the opposite! Part of being an influencer is about putting yourself out there to create your own opportunities vs. waiting for them to find you.

Deliver Great Content

These days there is so much great content out there already, so you really have to be able to offer the same. Even if you’re just using your phone to take pictures, use apps like Snapseed or VSCO to edit them to look as good as possible. Instead of making posts about you and what you are wearing, see how you can offer inspiration, tips, etc. and other content that people are seeking.

Pick one social channel and focus your efforts there.

Instagram comes naturally to some while Twitter is the preferred outlet of others. Don’t feel like you have to spread yourself across multiple channels until you get really good at growing your following on one core channel.

Tina Haupert, Carrots ’N’ Cake, Designed to Fit Nutrition, Nutrition House Software

My Background As An Influencer

Fit mom, OG blogger (10 years and counting), serial entrepreneur

My Top Tips To Become An Influencer

Just be yourself — what is unique about you helps others connect to you. Consistency — connections with other influencers/brands — do it because you love it

Dr. Gayle Carson Chief S.O.B. Spunky Old Broad

My Background As An Influencer

After owning a business with 7 offices and 350 people, then working as a professional speaker (50 countries, 49 states), I now do 16 radio shows a month, have written 5 books and now known as the Queen of Reinvention working with women 50+

My Top Tips To Become An Influencer

Being an influencer means helping people connect with others, writing, speaking or mentoring in a way that people will want to follow, and holding to a high ethical standard. It means that people think of you when they have an issue or problem in your area of expertise, and will also recommend you to others because of that expertise.

Jenay Rose, Social Media Influencer + Yoga Teacher, Namaste Jenay

My Background As An Influencer

Jenay Rose (aka NamasteJenay) is a wellness influencer and yoga teacher in Los Angeles. She has created a community for modern learning of mindfulness, meditation, and all things wellness.

My Top Tips To Become An Influencer

1. Be Authentically You — Sure this might sound cheesy, but people are smart and they can sense when someone is forcing something or not being entirely themselves. Your super power is you!

2. Know Your Niche — Talk about, post about, create about what you know. The more specific the audience, the better! If you love fashion, great use that as your defining factor so that people who share this commonality can find you.

3. Create Content — No, not just pretty pictures. But find a way to develop content, whether that’s a weekly e-blast with some tips and tricks or an e-book, you need to be developing your voice and offering your audience something to stay interested.

4. Dive Deep — One of my greatest successes through this process, is realizing that I have a voice that is strong yet compassionate, and it has rooted me in my authenticity. Don’t be afraid to go deep just because this is social media . Use it to help develop yourself, people can really relate to that. We’re all looking for safety and community right now.

5. Do Not Buy Followers! It may seem counterintuitive when you just want people to see you page, but social media algorithms are stricter than ever. Buying followers will alert the algorithm to you, and will put you on a shadow ban or secret de-motion where your account won’t get seen by any of your real followers, leaving you with little to know engagement. It will hurt you more in the long run. Focus on authentic, real value for your content and followers, brand partnerships and everything else will come in time.

Charles Chen TV

My Background As An Influencer

TV Host & Wellness Chef

My Top Tips To Become An Influencer

Have passion beyond just looking pretty. Yes we get it having eye catching images are fun, but after awhile your audience will become bored. If you stand for something, have a skill, this will help engage and grow your audience. Don’t just be a Me Too have your own distinct voice, there are too many similar influencers, if you have a unique voice don’t be afraid to speak up. You will be surprised at how many people can relate to your authenticity.

Isaac Lekach, Co-Founder/CMO, REP

My Background As An Influencer

Isaac Lekach has nearly twenty years experience in product development and marketing. Formerly of the fragrance world, Lekach created products and spearheaded marketing and advertising campaigns for Katy Perry, Selena Gomez, Adam Levine, Paris Hilton, Perry Ellis, and Guess? — among others. He is now the CMO and co-founder of influencer marketing platform, REP.

My Top Tips To Become An Influencer

1. Why Should Someone Follow You? — Think of someone you follow on social media. Not a friend; someone to whom you’re not personally acquainted. It could be a brand or an influencer. It doesn’t matter. Ask yourself: Why do you follow them? The answer is because they give you something you won’t be able to find elsewhere. If you want to stake a place for yourself in this congested, cutthroat digital world, you must offer people something they can’t find anywhere else.

2. Find Your Niche — It might help to start by thinking of your interests. What area can you focus on that isn’t perhaps overpopulated and can offer you an arena in which to excel? Here’s an example: You’re interested in cosmetics. Great! But we’re looking for something less saturated …a specialized segment for a particular kind of product or service (a niche). So, maybe within that wide world of cosmetics you can focus on the best eyeliner. Narrow it down to something comparable and take over that space. Provide the best possible insight for that particular niche — make it so your profile is THE ONLY profile you’ll need to explore when looking for information in that particular field. This makes you marketable. This makes you indispensible. This makes you appealing to both brands and the public alike.

3. Find Your Visual Identity — No, don’t come up with a logo and watermark all your pictures. That’s not what we’re talking about. And don’t just use one specific filter, either. Take your time. Comb through other profiles. Watch movies. Browse through Tumblr. Develop your aesthetic. Learn how to retouch or color correct your images. There literally is an app for that. Afterlight is a great one. The point is it’s important to relay your information in a manner that is visually pleasing. Social Media is a visual medium, and finding your own visual identity will help carve out a place for you. At the very least, promise us you won’t post lo-res images — for the love of god.

4. Interact! — If you’ve made it this far, if you found your niche and figured out how to convey it, you’re now at the stage of marketing your profile. Yes, the time has come to start engaging with the public. Let people know you exist. Let them know where to find you. You must do this first before reaching out to any brands for collaborations. In fact, if you excel here, those brands will probably reach out directly.

5. REPEAT — Now that you’ve got your ducks in a row, it’s time to post and repeat the process. How often? We’ve heard people swear by 3 and even 5 times a day, but the fact of the matter is there is no right, universal answer. You have to get to work, see what sticks, and, more importantly, see what you can sustain.

Scott Amyx, Managing Partner, Amyx Ventures

My Background As An Influencer

Scott Amyx is the author of Strive: How Doing the Things Most Uncomfortable Leads to Success, which has been endorsed by Tony Robbins, Forbes, Singularity University, Tribeca Film Festival and other influencers. He is a global thought leader and venture capitalist who has appeared on TV, TIME, Forbes, New York Times, TechCrunch, CIO, Washington Post, Wired, Forrester, G20 report and other major media. He is an IBM IoT Futurist, Tribeca Disruptor Foundation Fellow, Singularity University/ Smart City Accelerator Mentor, National Sloan Fellow/ Woodrow Wilson Fellow and winner of the Cloud & DevOps World Award for Most Innovative.

My Top Tips To Become An Influencer

1) Identify your passion. Even polymath have to narrow their passion to a specific area (at least initially). Then strive to become the most knowledgeable, helpful or connected person in that niche domain. For me, several years back I put a stake in the ground and told myself that I would become a top subject matter expert in the Internet of Things. This singular focus helped guide my research, experimentation, organizations and affiliations and content.

2) Manifest your knowledge. As you amass or deepen your knowledge within a niche field, start sharing your expertise. One of the best way is through original content. I began contributing to Wired, then InformationWeek, TechCrunch and it continued. Studies show that people will first read several articles or consume your media content before they will choose to work with you.

3) Consistency is king. Top Twitter, Instagram or YouTube stars, do you know what they have in common? Consistency. Depending on the topic and platform, they strive to publish one to several content per week. Some like Liza Koshy, a YouTube celebrity, makes it very clear that she publishes her video every Wednesdays. Your consistency and frequency are critical to building an influencer base. They will tune into your channel or website because they expect something fresh and relevant on specific days.

4) Live and in person. Social media is great but nothing replaces real life presence. I have spent the past several years traveling the world speaking at conferences and presenting on stage to impact tens of thousands of people in person. You become tangible and real to them. Some go as far as plan their schedule to come and meet you in person. Make real-life connections in addition to virtual ones.

5) It’s always about them. It’s easy for influencer newbies to hawk their product or service. But the real secret to influence and reach is giving your followers what they want or need. Your content has to resonate with your audience. It has to help them in a practical everyday way or entertain them. The data genius behind BuzzFeed is Dao Nguyen, Vice President of Growth & Data. She and her team architect their editorial calendar based first on the emotional need they want to meet and then works backwards to develop the content that evokes that emotion from their readership. TEDx:

Sylvia Ta, lead of the Creative Strategy Team at New York-based #paid

My Background As An Influencer

Sylvia entered the content creator space with a focus on YouTube and now Instagram eight years ago before influencer marketing was a recognized term and has seen the evolution of content creators becoming a driving force in marketing. Spending more than three years as a full-time creator, she’s worked with global brands such as P&G, Coty Inc., and L’Oreal Group. Sylvia now balances being a full-time creator with her role at leading marketing influencer firm #paid as head of the Creative Strategy Team and continues to advocate for the industry and creators — having spoken on panels for Google, YouTube, DX3, and Estee Lauder Companies — to educate brands about influencer marketing.

My Top Tips To Become An Influencer

1. Authenticity matters. Don’t: buy followers, buy likes/comments, run comment/like bots, follow/unfollow, join loop giveaways, or “comment pods”. As the influencer marketing industry matures, brands and clients are becoming more familiar with these unethical tactics and actively avoid working with influencers that engage in this behavior. Why? Because it would taint their image to work with unethical influencers. Brands will always be protective of their image first and you don’t want to give them any reason to not work with you. Do things right the hard way.

2. Engage, engage, engage. Similar to how you would network in real life to build up strong relationships, the same practice exists on social media. Comment on other creators’ posts, like other creators’ posts, reply back to comments on yours, and respond to inquisitive DMs. Instagram was built on the basis of being a community and rewards those that support its mission. The more you engage with others, the more others will reciprocate and engage with you — this is the most organic and authentic way to gain exposure and grow.

3. Pick a niche (fashion, travel, parenting, food, etc.) and create original content. Brands don’t typically work with feature/aggregate accounts because it’s hard for then to visualize what sort of content you would be able to offer if you’ve never posted anything that you’ve created. Treat your content as your resume and show off your content creation skills.

4. Curate offline relationships. Introduce yourself to brand reps whenever you attend an event. The PR and marketing world is a small one, and people tend to move around from one agency to the next. You’ll never know when your contact from one agency joins your dream brand and thinks of you for the perfect partnership opportunity.

5. Follow through with any campaigns that you agree to. Just because you’ve made it on social media doesn’t mean that you’re immune to the BS. Sometimes you’ll be taken advantage of, or you’ll decide partway through a collaboration that you no longer want to be involved. Act like a true professional and see the project through. It’s a small world, and you never want to burn any bridges.

Jeremy Jacobowitz, Founder of Brunchboys

My Background As An Influencer

Jeremy Jacobowitz has a decade of media experience, having first worked in sports television and then transitioning from Bobby Flay’s assistant on set to producing food television for networks like Food Network, Cooking Channel, FYI and more. And has now been running Brunch Boys for over four years, growing to nearly 500k followers across all social platforms.

My Top Tips To Become An Influencer

1- Be Different: I think you have to be asking yourself why would someone follow me , and use that to make every decision with your brand. There are millions and millions of people on instagram, and if you are just posting things that everyone else posts, why would anyone follow you? Come up with some unique angle, come up with some distinct style, do anything to be different!

2- Be Consistent: Try and be consistent with what you post, whether thats content or style. People follow you for a reason, so you want to try and give your followers what they are there for. That doesnt mean you cant try new things, but remember what your followers are looking for and stick to it.

3- Be Patient: Ive been growing Brunch Boys for 4 years, and I think people start and instagram account and then start asking when they are going to make money. That took me years. Focus on your content and creating cool stuff, and then see what happens.

4- Network: A huge reason for my success as an influencer was that I spend more time networking and meeting people then I do anything else. Whether that is meeting other creators who help inspire and support you, or meeting potential people for paid opportunities.

5- Have Fun: I started Brunch Boys so I could have something fun to do between my TV gigs. There was no thought to ever making money, or it becoming a full time job, and I think people now start it just to make money or whatever, and that comes across in their account. Brunch Boys works, because it was, and still is a passion project for me. Your focus should be on that.

Jon Cook

My Background As An Influencer

Jon Cook is the founder of Keynote Content, a content creation agency for influencers based in Denver, Colorado. Jon works with bestselling authors, internationally recognized speakers, coaches, and other dynamic influencers to craft their messages and connect with their audiences. Jon wrote 1.4 million words from 2011–2017 creating content for influencers across 30+ industries.

My Top Tips To Become An Influencer

Tip 1: Focus on why you want to influence others.

People follow people who help others. Focus on helping others first, and money, influence, and lasting impact will naturally follow.

Tip 2: Pay attention to who is influencing you.

Whose voices are you tuning into that are influencing your thoughts, actions, and goals? People say you’re the average of the five people you spend the most amount of time with, and that includes podcasts, videos, books, and other idea vehicles.

Tip 3: Be a voracious reader.

I try to read a couple books a month at least. If you want short-term ideas, follow social media trends and short-form content (blogs, videos, articles, etc.). If you want long-term influence, read books.

Tip 4: Ask better questions more consistently.

Ask more questions of your audience: What do you expect and want from me? Ask more questions from other influencers: What’s working for you now? Ask more questions of yourself: Why do I feel and think this way, and why does it matter to more people than just me? The better questions we can ask more consistently is what unlocks new levels of influence.

Tip 5: Spend time engaging with influencers who think and believe differently than you.

You can’t know what makes your message different as an influencer until you understand whose messages mesh and clash with yours. I listen to a variety of podcasts and read different books from influencers whose messages are polar opposites of mine.

Drew Henry, Founder, Design Dudes

My Background As An Influencer

Drew is the founder and content manager for Design Dudes, an interior design and lifestyle focused blog based in San Antonio, TX and New Orleans, LA. Design Dudes is putting the D in Design, and covers everything from design, drinks, and d’lifestyle. When he’s not blogging, Drew enjoys kicking back with a cold brewski.

My Top Tips To Become An Influencer

Here are my tip 5 tips to become an influencer:

1. Find your niche. Decide what you love to talk about and photograph, and then also look to see if your community or the internet has a market for it.

2. Stay cohesive. Stick to one theme or style. You will confuse perspective audience if you are all over the place. It also comes across as inauthentic if you are covering things you don’t care about.

3. Be social! Start connecting with other influencers in your area. Send them a DM and ask to meet up. You will get more yes’s than expected. Meeting up with people in real life builds stronger relationships, and reflects online. Not all opportunities are digital, the real world is very important when building a digital presence.

4. Post frequently and consistently. Find the time and days that your posts do the best and stick to it! Your audience will eventually come to expect specific content at specific times and look forward to it.

5. Give it all you got! Stay dedicated. If you take a hiatus, your followers will move on to something else. Be patient and give it time to grow to your goals. You have to be passionate about what you are covering, not just the idea of being Instagram famous.

Darwyn Metzger, CEO, Phantom Firm

My Background As An Influencer

Darwyn Metzger (CEO Phantom Firm) is an Emmy award-winning broadcast journalist who turned his Twitter fame into a digital marketing and social media think tank known as Phantom Firm. Phantom currently advises some of the largest new media celebrities in the world, as well as political campaigns, TV networks, blockchain start-ups and brands including Nike, Trident, DirecTV/AT&T, Fox and BBC America.

Darwyn is credited with helping to build, migrate & reinvent many of the biggest influencers in the world.

Darwyn’s personal Twitter handle: https://twitter.com/DarwynsTheory

Darwyn also owns some of the biggest style & comedy parody accounts across Twitter, including:

@Jesus_M_Christ & @GirlsLibrary

My Top Tips To Become An Influencer

Darwyn’s Top 5 tips:

1. The best fish are caught with the smallest nets. Underserved niche audiences provide the best opportunity to cultivate die-hard fans that will stick with you for the long haul. For example, instead of casting a wide net alongside marquee mommy bloggers, shrink the playing field by becoming the mommy blogger who focuses on teaching parents how to do family yoga, or foster bilingual education at home.

2. Find a Squad. Ever wonder why your favorite Instagram star always seems to post photo collabs with other influencers of similar audience size? That is because cross-promotion is still the fastest way to scoop up new followers. And you don’t have to be a star — many influencers got their start by doing partnerships with other similarly-sized accounts well before they had even amassed 1,000 followers.

3. Chase waterfalls. The biggest mistake I see new would-be influencers make is to focus on building their audience on platforms that are already oversaturated with content and competition. Instead, you should look to platforms like Twitch that possess skyrocketing viewership with a relatively few influencers competing for those eyeballs.

4. Become a nomad. One of the seminal days in our office was the day we gathered our Vine stars and told them they had to focus their attention on migrating their audience to other platforms (i.e. Youtube, Instagram & Snapchat). As a result, not only did many maintain the size of their following when Vine was discontinued, but several are now far bigger (for better and for worse) than they ever were on Vine. Black swan events, such as losing access to your audience because you put all of your eggs in one basket, must be avoided at all costs. The key is to platform-proof your influence. Which leads to my last tip…

5. Get permanent attention. Nothing, I repeat, nothing is a safer long-term investment than building your audience through an email list. It is paywall free, firewall free, & the only way to guarantee that anyone who opts in can see your content without intrusion. Twitter, for example, might seem like a safe bet today. But every time they change the order in which you see your tweets, they move one step closer to throttling your audience, just like Facebook did years ago when they all but eliminated organic reach with the introduction of EdgeRank. No influencer should build an audience without at least 20% of their effort going to building a robust email relationship with their fans.

Rachel Miller, Viral Maker, Moolah Marketing

My Background As An Influencer

Serial online entrepreneur and mom of six kids, Rachel began as a blogger and went on to build audiences ranging in the millions. Not only has she created dozens of virals personally — she has helped over 30 businesses reach more than 10,000,000 people in a single Facebook post, and has helped over 20,000 page owners grow their audiences in her group, Facebook Page Strategies.

My Top Tips To Become An Influencer

First tip to grow your brand’s influence. Stop focusing on the problem or the benefits that your brand has — it’s not about you. Too many influencers focus on the solution or the benefit they are bringing to their audience. Instead of focus on how your audience looks and feels when they engage with your content. What I mean by this, is you need to craft your content from the perspective of your audience. Create content that makes your readers look super smart or sassy whenever they share and engage. Craft content that gives your readers the ability to make an impact on their friends lives whenever they tag their friends in your content. You hit the content gold mine when your content brings meaning to your reader. Your readers want more than a solution, they want meaning.

Second tip is to seek connection with your audience. How do you know if your readers are connecting with you? With your brand?? Interaction, and this is more than just a like or a short comment. You know when you are reaching the hearts of your audience, when you are able to get your readers to talk to each other through your content. The pages that are growing the fastest right now, the pages that are seeing mega-virals right now, are the ones that are fostering conversations between people. Focus on connecting your community and your brand, your influence, will grow.

My third big tip for influencers is capture your audiences and re-target. Lead generation is so much more than the numbers someone has in an email list. You have created valuable content for your readers, you have helped give your readers meaning as they interact with their pals using your content as a place for a conversation, now, re-target them with the products you are selling. All of the social media platforms right now allow us to track the people who engage with our content and with each other. Take advantage of these audiences! Re-target them with more of your content until they are ready to purchase.

Carole Lieberman, M.D., America’s Psychiatrist

My Background As An Influencer

Dr. Carole Lieberman, also known as The Terrorist Therapist®, is a 3-time Emmy honored TV personality, radio and podcast host and international speaker. She is the author of 4 bestselling/award-winning books. Her latest, Lions and Tigers and Terrorists, Oh My! How To Protect Your Child in a Time of Terror, is the first and only book for kids about terrorism.

My Top Tips To Become An Influencer

1. Be passionate! In order to be an influencer, you need to be passionate about something that you want people to follow. This could be something in the world that you’re outraged about and you want other people to get outraged about it, too, in order to change the world!

2. Be authentic! Too many people want attention just to satisfy their narcissism. They don’t really stand for anything except themselves. This becomes obvious. You need to really care about what you’re trying to inspire people to do, to think or to feel about something. People can smell a phony a mile away.

3. Be bold! You’re never gonna be an influencer if you play it safe. Safe is boring. In order to get people fired up about something: whether it’s practicing random acts of kindness or helping kids get psychiatric treatment so that they don’t become school shooters, you need to take a bold stand to make people listen.

4. Be compassionate! Too many influencers lose their influence when they start to believe their own PR and forget that their goal is changing the world to be better for everyone. Be good to the people on your way up, or they won’t be good to you on your way down.

5. Be driven to leave a legacy! Ask yourself what is the most important thing you can do for the world. After 9/11, I asked myself what I could do, as a psychiatrist, for America (and the world). I devoted myself ever since to leaving a legacy by helping families keep calm and carry on in the face of terrorism.

Heidi Wong

My Background As An Influencer

Heidi Wong is a published poet of poetry anthrology Sixteen, Internationally acclaimed expressionist painter, philanthropist contributing to gifted education and cancer research, and social media influencer with over 130,000 followers

My Top Tips To Become An Influencer

1. Establish your own voice.

Your followers should be able to recognize when you’re speaking to them. Whether through videos or captions on Instagram, let your personality and passions come through your words. For me, it’s being raw and personal with my poetry in all lower case, and explaining my paintings’ inspirations in the captions of my posts. My followers have become used to my voice, which can help me reach them on a more personal level.

2. Have a unique and recognizable style.

Although personally I’m a poet and artist, having a recognizable personal style represented on social media is also important. What is your style like on an everyday basis? What are some patterns, colors, moods you want to replicate? Because my paintings tend to have intense shadows and contrasting cool with warm tones, I sometimes try to mirror this with the posts featuring myself. It also helps to choose a few filters on apps like VSCO and use them consistently.

3. Learn from the people you admire.

If you’re stumped on style, it might help to look at some other influencers to see what you like about them. Then, add your own twist to it. Watch out for how they style themselves and make a mental note. Some influencers I follow and take inspiration from include @cartiamallan, @feralcreature, and @remi.lewis.

4. Have your social media presence reflect true characteristics of yourself from everyday life.

In real life I’m impulsive, strange, and intensely passionate about what I believe in. Even though some of our personality traits may not seem marketable or likeable, it’s important to showcase who you really are. Fine tune these traits and be proud of them. Even though everyone’s social media presence is exaggerated in parts and underrepresented in others, have yours stem from who you are off camera.

5. On a similar note, only promote what you believe in.

Social media can be such a crowded, oversaturated place and it can feel like some influencers are shoving fake inspiration down your throat. If you’re promoting something, be it a cause or an idea, make sure your following knows why you’re doing it.

Shep Hyken, Chief Amazement Officer, Shepard Presentations

My Background As An Influencer

Shep Hyken is a customer service and experience expert and the Chief Amazement Officer of Shepard Presentations. He is a New York Times and Wall Street Journal bestselling author and has been inducted into the National Speakers Association Hall of Fame for lifetime achievement in the speaking profession. Shep works with companies and organizations who want to build loyal relationships with their customers and employees.

My Top Tips To Become An Influencer

After 35 years, I’ve become an influencer on the subject of customer service and customer experience. To become an influencer, you first have to put in a lot of hard work researching your subject matter, listening to those who are most impacted by your expertise, learning what are and are not effective practices. Although you may be a subject-matter expert, you can’t truly be an influencer if you don’t have your finger on the pulse of what is happening in your industry, from the lowest-level employee to the highest-paid CEO. Second, you have to be consistent. For me, being consistent means that I am continuously creating content, whether writing blog posts, articles for Forbes, or recording new videos for YouTube. When you’re an influencer, people rely on you for information, whether your own or someone else’s. This brings me to my third tip: crank out fresh content. Influencers are an original resource for those seeking knowledge and information. If you aren’t generating your own original content on the regular, you will begin to lose that influence. If you’re consistently prolific, people will hang on your every word. Fourth, influencers have to stay current. Every industry experiences innovation, and influencers are the tip of the spear in their specialty. Even if you aren’t developing those innovations yourself, keeping your readers up-to-date and aware is what makes your voice stand out. And those innovations you discover will help you generate content on new ideas, technology, and experiences. Finally, be active on social media. This isn’t just about pumping out content but about building relationships. Influencers take the time to connect with their followers, to personalize and humanize social media in a way that others don’t. You don’t just become an influencer because you generate or share content; you become an influencer because people like you and trust you and know they can rely on you to keep them informed and educated. Never forget that on the other end of that screenname replying to you is another human being with hopes and dreams and ambitions. Appreciate and respect them, and you’ll continue to have a profound influence on their personal and professional lives.

Jonathan Alpert

My Background As An Influencer

I’m a Manhattan and Washington, D.C. psychotherapist, Wall Street performance coach, and author of Be Fearless: Change Your Life in 28 Days. I also pen a column for Inc.com as well as ThriveGlobal. Prior to these two columns I dished advice to over a million readers for Metro newspapers. In addition, I’m frequently interviewed by national TV, newspaper, magazines, radio, and online outlets about hot button and lifestyle issues, trends, mental health, and hard news stories. Finally, I’m hired by major corporations to help them with branding and to serve as a spokesperson for various campaigns. Most recently worked with Enterprise Rent-A-Car on a campaign about work-life balance.

My Top Tips To Become An Influencer

1. Watch your self-talk.

Is you narrative positive or negative? The former will encourage you to move forward while the latter will keep you stuck. Imagine if every time Michael Jordan got the ball he thought, I’m off my game, I’ll never make this basket. How do you think he would have done? If you find you’re getting down on yourself, know that it’s your fears speaking. Whenever one is afraid or feels vulnerable, negative thinking kicks in. It is how we protect ourselves from what we fear might be a difficult or dangerous situation. The problem is, the mind of a person lacking confidence doesn’t always make a distinction between an actual dangerous situation (a life-threatening situation) and an imagined one. Taking your career to the next level, asking someone out on a date, or performing with all your heart will not kill you.

2. Cut out the social comparison.

That’s right: Comparing yourself with others will not help you. So often clients tell me, But my colleagues are so much better than I am. Social comparisons serve no purpose and are merely excuses that will keep you stuck right where you are. If your mind starts to compare, ask yourself, How will this help me? Does this move me closer to my goals or further away from them?

3. Know what you want.

Having direction and clarity of mind will help you move forward with confidence. The great Stephen Covey, mega best-selling author of The 7 Habits of Highly Effective People and someone who endorsed my book, perhaps said it best: If the ladder is not leaning against the right wall, every step we take just gets us to the wrong place faster.

4. Know your strengths.

As with any venture, it is best to work from a solid foundation. Think of your confidence as a table top that is supported by four legs. Each leg needs to be solidly planted to support the table top. What are your strengths? What are you good at? Maintain your focus on what you are good at, not on what you perceive to be your shortcomings.

5. Eliminate the what-ifs.

This type of thinking is equivalent to getting under that table top and shaking a leg or two. It will destabilize your beliefs, introduce doubt into your thinking, and shake your foundation. Any time you start to think what-if, change your thinking to I will.

6. Forget about being perfect.

So often people don’t pursue things because they feel it has to be just right. They ruminate over how to approach things, conduct themselves, or say something to the point of getting filled with anxiety and either not taking any action at all or doing so in a way that lacks confidence.

7. Speak.

Simply put, open your mouth and say something. Anyone who has made a mark in this world has spoken up, presented their ideas, and taken a chance. Dare to say what you believe in. You might be pleasantly surprised by who listens to you and is impressed by your confidence in sharing your ideas.

8. Be resilient.

There will be naysayers and those who doubt you, but don’t let that stop you from speaking up, taking a chance, and doing what you believe in. Criticism just means you got people thinking. Many who have taken confident and bold steps have faced resistance. Stay focused on what you believe in and forge ahead.

Amy Burton — YouTuber & Agony Aunt

My Background As An Influencer

Matriarch of LuckyFortune8Family (with over 48M views & 100K subscribers on YouTube alone). Formerly a Social Worker and having previously fostered 20 children over 7 years, this mother of 5 is now an online agony aunt specialising in building diverse families, improving parent-child relationships, and using gentle discipline to change the most difficult behaviours of even the most damaged children.

My Top Tips To Become An Influencer

1) Authenticity and relate-ability is everything if you want to earn trust. People aren’t interested in glossy, sugar coated puppets any more. They trust real people who share their real selves, real perspectives, and real lives. I’m grey and don’t wear make up because I’m a busy mum of 5 with health issues. It boosts my credibility with mums and kids who can see I’m the real deal, not a show host playing a role;

2) Always know and be clear who you are and what you’re about in a brief way in every piece of long form content like videos and blog posts. That helps noobs to understand if your content is a fit for them without boring your loyal community;

3) Provide edutainment. Value plus entertainment is the magical combination in a busy world with seemingly infinite competition for people’s eyeballs;

4) Show don’t tell. We live in a crowded visual world and no one enjoys being lectured. Vloggers who take their viewers with them are more successful than those who only describe events after they happen. Comedians who recreate pieces of a scene have more success than those who only tell the story. Influencer credibility depends highly on what you can demonstrate you know;

5) Present in story fashion, to elicit some emotion and share meaning more effectively. Parables have been a cornerstone of humans passing on information through the generations for reasons. Everything is more interesting and memorable when we see it through the eyes of someone who’s faced with difficult choices, and we care more when we hear and see how the choice and outcome impacts on them.

David Mercer, Founder, SME Pals

My Background As An Influencer

David Mercer contributes to SME Pals, a blog dedicated to helping entrepreneurs and small business owners thrive online by turning creative business ideas into profitable startups. He is a tech entrepreneur and published author with programming and Web development books translated into over 13 languages worldwide.

My Top Tips To Become An Influencer

Increases in influence are proportional to the number and quality of your relationships with other influencers.

Becoming a top influencer is about building relationships with other influencers. This in turn is really about implementing a strategic outreach campaign (usually by creating and sharing super interesting, new and unique content via social media, traditional media, and other platforms) with a view to creating genuine relationships with other industry players based on mutual interests and collaboration. The more people know and trust you, the more likely they are to share what you are creating with the world — turning you into an influencer.

So how do you go about doing this?

Find a compelling story that is of interest to a targeted influencer (like a local newspaper, for example). Create compelling content around that story and use it to reach out. Content oriented, online outreach is arguably the most effective way to build relationships and grow your reach and visibility. For example, we created a list of the best business ideas from University Entrepreneurs and shared it with the media. It was picked up by USA Today and published nationally, leading to plenty of juicy backlinks from top media houses and leading Universities.

We enjoyed valuable backlinks from top influencers and also used this opportunity to establish relationships with them. They now approach us with news about new ideas and business competitions in the hope we’ll provide coverage. It’s a powerful position to be in for any small business.

What type of content works best?

We often use visually compelling data driven content because there are a lot of online tools and apps that can provide interesting and useful data. For example, we monitor the sales and price performance of products online and receive alerts when they experience changes in pricing and sales (using an hourly Amazon sales & price tracker — https://www.ranktracer.com/amazon-price-tracker — which has easily shareable charts and stats).

Because many influencers have books or informational products and services this makes it a great way to reach out to them — especially on Twitter. Basically, it offers them a shareable way to promote themselves — which is what everyone, even established influencers, are after. Sharing content that influencers find shareable and interesting is arguably the best way to become an influential thought leader in your own right — and, of course, any content of yours they share carries with it any backlinks to your own content embedded in it.

Sofia Rodriguez, Fitness & Health Expert

My Background As An Influencer

Sofia Rodriguez, also known as SoFITfia, is a Fitness & Health Expert in the VA/DC area with a Masters in Clinical Exercise Physiology who has worked with cardiac, cancer, diabetic, and injury rehab patients in the past. She is a Certified Personal Trainer ranked among top trainers in the country who has many years of experience training various populations for weight loss, muscle gain, and overall health. Sofia has been the Go-To Expert on many TV morning shows, has been featured in several magazines and online publications such as Forbes & Huffington Post, is a published fitness writer, a fitness model and specializes in bodybuilding & nutrition and speaks fluent Spanish.

My Top Tips To Become An Influencer

1. Pick A Niche: Figure out what your passion is or what you are really good at doing. You don’t want to be too general with your posts. Find a more specific hobby, talent or interest and stick to it.

2. Produce Quality Content: This includes quality of pictures, videos but most importantly the information you are sharing. If you are a qualified expert, it will show in your posts and therefore brands/companies can trust you.

3. Be Consistent: If you are not posting regularly, you will not get noticed by your audience and therefore your engagement will be low. A dedicated audience means brands will seek you.

4. Genuine Partnerships: Don’t compromise your worth, morals and values just to be sponsored by a company. If you truly believe in a product or service, it will show in your actions. Don’t just post a product for a quick buck because your following can sense this and this could ruin your chances of working with credible brands.

5. Be Yourself!: Show the life you really live outside of the social media world! This is such an important tip of becoming an influencer long term, as it’s very difficult to keep up a fake persona. If you are being true to self, it is easy to become an influencer.

Ronaldo Linares

My Background As An Influencer

Entrepreneur, Author, and critically acclaimed restauranteur. From running a successful Cuban restaurant in downtown somerville, NJ. While creating social change as a culinary influencer, focusing on Food, Family, Fitness.

My Top Tips To Become An Influencer

5 key ingredients to becoming an influencer. Número uno: It truly is a labor of love, patience is the key in this game. You have to be willing to take losses before the wins come. Número dos: you have to be committed to the process, think about what you want to be an influencer in and become the best at that. Número 3: content, content, content. You need this content to create your story. Story is key when sharing your content. Número 4: be consistent with what you put out, your following depends on your content for their own creative purposes. Número 5: respect the people that are following you, engage with them, loyalty will follow. IT HAS TO BE DONE FROM THE HEART.

Tommy Lei, Styleteller of MYBELONGING

My Background As An Influencer

Hong Kong-raised and LA-based, My name is Tommy Lei, the Styleteller of MYBELONGING, a high-fashion, agenda menswear publication with an emphasis on immersive travel and lifestyle experiences.

My Top Tips To Become An Influencer

1. Always go with your gut. Your true instincts never fail you. Conversely, when in doubt, don’t do it.

2. Be prepared to be the boss and your own secretary simultaneously . You’d quickly learn that you must juggle all different types of roles, whether it’s making on-the-fly business decisions or compiling your own spreadsheet of important contacts, on the entrepreneurial journey towards becoming an influencer.

3. Comparison is your worst enemy. No one’s success as an influencer is ever identical. Be the first rate version of yourself — commit to your personal truth, appreciate what you have and work towards growth on your own terms.

4. Be a part of a community that you feel supported in and are proud of. There’s an audience for everybody, but you got to find yours first. If it doesn’t exist, that might be your calling to build one from the ground up.

5. Have fun and enjoy the process. Being an influencer (or voice of influence) should come easily and naturally to you. Otherwise, why would you even want to do it in the first place?

Kavita Channe, Founder & CEO of Channé Rosé

My Background As An Influencer

Kavita Channe is a sports and entertainment host, NFL sideline reporter, TV personality, and entrepreneur. Her most notable TV appearances include HBO’s Ballers , the Fox reality TV show, Paradise Hotel , and VH1’s Baller Wives . Kavita recently launched Channé Rosé a high-quality rosé wine from the Provence region of France. In addition, she finds the time to give back and is the Founder of Dining for a Difference, a quarterly exclusive dinner she co-hosts with celebrities to raise money for different nonprofits and their worthy causes.

My Top Tips To Become An Influencer

First and foremost, IDENTIFY your brand (aka what about what you’re offering is unique). Then you have to come up with a STRATEGY to ENGAGE others on your social media. Be AUTHENTIC in your content. People are smart and quick to spot impersonators. Remember to be CONSISTENT in your content. Lastly, COLLABORATE with others in your area of interest.

Jessica Wright, Founder of the travel blog, Bon Traveler

My Background As An Influencer

Jessica Wright is a full-time travel blogger based out of San Francisco. As a photographer and writer, she shares her travels on Bon Traveler — a site dedicated to inspiring others to travel well and often. Bon Traveler exists as a home to curated guides, hotel insights, and the best in cultural, adventure travel.

My Top Tips To Become An Influencer

The first tip to becoming an influencer is becoming an expert in your field — know your subject and be able to contribute thoughtfully to the genre that you’re passionate about. From this, learning to create content and a brand that is unique to you is crucial to setting yourself apart from the rest. Learn what you love to share about and what your unique story is. My third tip to becoming an influencer is to have a strategy in the way you establish your presence on social media. Don’t half-heartedly do it — be tactical, set standards, and execute daily. One of the first lessons I learned was that those who repeatedly pursue with purpose are more likely to be successful. Fourthly, learn how to engage with your community in a way that speaks to them. Little things like responding back or giving shout outs help create a sense of belonging in what can feel like a sea of people. My fifth and most important tip for becoming an influencer, is don’t do it for the fame. The inauthenticity can be seen miles away and you should never get in it for the numbers. Do what you do because your passionate about it, because you truly love to wake up and create, and others will be attracted to this passion.

Sonny Tannan, Co-Founder, Real Life Brand

My Background As An Influencer

Sonny Tannan, a United States Marine Corps veteran with a background in business development, has always had a passion for giving back and serving not only his country, but his community as well. He firmly believes that success comes about by connecting with others and working towards a common vision. As a daily #LinkedInVideo content creator, you will see him with his 2.5 year old son Om (youngest influencer on LinkedIn!) or perhaps on​ The (Un)Learn Show ​ that airs Fridays.

My Top Tips To Become An Influencer

5 Tips on Becoming an Influencer… 1. Focus​ — Develop your voice and be consistent with your messaging. You are your own best advocate. Work hard at looking within yourself first to best understand you (it sounds simple, it isn’t always so!). 2. Collaborate​ — It is so important to find those who you enjoy working and creating with. Do so often and early when you being this process. Without the support of others, no project can truly find success (why not spend time with those you enjoy?). 3. Inspire​ — Keep an open mind, because you never know what looking at something from a new perspective might lead to. There are so many people that have wonderful ideas (sometimes just being given a chance to create is all that is needed!). 4. Show gratitude​ — We are grateful for those around us and take every opportunity to simply show and express thanks. Never forget that there are others to learn from (so simply say thank you!). 5. Curiosity ​- It is as simple as the ABC’s (Always Be Curious), because it is a natural desire for us to keep exploring. This is probably one of our favorite phrases; as it leads us to push our imagination and creativity. It reminds us of why we do what we do!

Liz Forkin Bohannon, Founder of Sseko Designs

My Background As An Influencer

Liz Bohannon is the founder of Sseko Designs. Sseko is an ethical fashion brand that works to educate and empower women. By providing employment and educational opportunities, Sseko enables women to continue their education and become leaders in their country. Using her unlikely story of a journalist-gone-shoe-maker, Liz shares her passion for social enterprise, conscious consumerism, social justice, creative leadership, gender equity, risk-taking, and empowering women.

My Top Tips To Become An Influencer

1. Read the room and set the tone.

Cultivate emotional intelligence and adjust your tactics according to the environment and circumstance. Listen when empathy is needed and speak truth when it’s time for boldness.

2. Maintain collective ambition.

Always strive to raise others up with you as you succeed and grow in your influence. Move energetically and unapologetically towards your aspirations without putting others down. We are stronger when we rise together.

3. Stay focused on your strengths.

Stay focused on knowing and growing your circle of influence. Distill your dream into a focused vision so that you know exactly what your objective is. Don’t become distracted your weaknesses, play to your strengths!

4. Dream about how things could be.

Create a sacred space for your dreams, where fear and today’s reality are held at bay while you imagine a brighter future. Your wonder, creativity and courage will create a wake of freedom for your community to boldly link arms and pursue a brighter future together.

5. Stay rooted as you grow.

Remain rooted in your community and in your identity of inherent worthiness. Doing so will enable you to keep insecurities out of the driver’s seat. This gives you the freedom to fail and ultimately the freedom to achieve greater success as you becomes fully who you were created to be.

Antony Vitillo, AR/VR consultant at New Technology Walkers and owner of the AR/VR blog The Ghost Howls

My Background As An Influencer

Antony Vitillo is an AR/VR developer and entrepreneur since 2014, when he started an innovative virtual reality startup called Immotionar. In 2016 he opened his blog the Ghost Howls to share his opinions about virtual reality and startup life and the blog gained immediately a good success in the VR ecosystem. In 2017 his startup closed, but he started a new adventure with the consultancy agency New Technology Walkers while continuing his work as an AR/VR evangelist and community member.

My Top Tips To Become An Influencer

Be interesting: if you want to be an influencer, you have to produce things that people will find worth sharing. This may be news in preview, unique insights on events, reviews, etc… It all depends on your market, but create media that you as a viewer would crave to read/see;

Be personal: you are a person, not a company. Speak as a person, express opinions, talk with people out there. And be truly yourself: you have your unique traits and even your unique defects that people want to discover: show them clearly. People love to connect with people, not with robots;

Be consistent: every day you have to produce contents, even if you’re tired, even if you don’t like to. And the worse thing is that at the beginning no one will read them, but you’ll have to continue and be consistent, sure that in the end you will succeed;

Be hungry: push yourself to the limit, try to understand every week how you can improve and then become better at your job. There are a lot of people that want to become influencers and you have to beat your competitors to have success. Try to publish always the best news, try to write things before the others… and even when you seem to get traction, you have to continue this continuous effort of improving;

Just start: at the beginning you would s*ck, it is normal. I s*cked on every channel where I began: my first blog posts were terrible; after one of my first updates on Linkedin, a friend of mine wrote me to mock me; my first Youtube video got a comment on how it was like seeing a baby taking his first sh*t . But, you know, now my blog is among the top 50 in virtual reality; and on Linkedin I’ve more than 4000 connections. I just started, not caring that much about doing something rough, then I continued over time being consistent and improving every day and now I’m a VR influencer. Don’t wait to be perfect to start… just start NOW.

Renee Reese, Esq., lawyer for online entrepreneurs, The Nomad Lawyer

My Background As An Influencer

Renee Reese, Esq. helps online entrepreneurs, coaches & creatives protect their 6 and 7 figure businesses. She created her law firm from scratch while sleeping on a friend’s couch. It’s now her pleasure to help protect brands, dreams, and legacies while travels the world.

My Top Tips To Become An Influencer

1. Keep it simple.

I grew my law firm from scratch, sleeping on a friend’s couch, to a thriving business with a 6 figure run rate, in under 6 months using only organic marketing. You do not have to get into paid ads, or be on every single social media platform, putting up content everyday, to be influential. Pick a platform, learn your audience and target better than you know yourself, and give the people what they want. Consistently. Even if you don’t have a lot of followers at first, the way that you influence the people in your audience matters. Cultivating a smaller loyal following is better than having larger numbers with very little engagement and interaction.

3. One thing in life and in business you can’t delegate is your mindset. No one can believe in you enough for you. Your environment is crucial, but there’s some work only you can do. Something that one of my mentors said to me that stuck. If you want to influence others, you should influence yourself first. Yes, marketing requires strategy, but all the strategy in the world, will not stop you from projecting your beliefs into everything you say and do.

4. Make good friends and be a good friend!

The online space is global, and at the same time very small. The people you surround yourself with can open doors and connect you with others, but most of all, they’re the people most likely to understand the life you’re living and the life you seek to live. Protect your environment at all costs and treat those you meet with respect, kindness, and integrity. It shouldn’t need to be said, but marketing and influence are powerful tools, and with that power comes great responsibility.

5. Consistency

People want to know that they can trust you. Stand firm on what you believe in and what your core values are and be consistent with your messaging. You should be very aware that your message and your story are not for everyone, but the ones who are for you, will certainly appreciate your consistency.

6. Don’t compare.

Please remember that there are influencers out there who are struggling to pay bills and live. Pretty pictures and relevant content is amazing, but strive to live a life that most of all feels good on the inside, and not just from the outside looking in.

Lynne McDaniel, Co Founder & Co Owner, An Orange Moon

My Background As An Influencer

I’m the Lynne McDaniel, the wife duo behind An Orange Moon, a vintage interior furnishings and design store in Chicagolands WOW District. Our forte is Mid Century Modern, but we stock French, English, Art Deco, Folk Art and anything we think will work in todays home. I was recently named the Goddess of WOW for gathering/finding/convincing small businesses owners to open their businesses in our neighborhood — which is located west of Western (which is now known as the WOW District). I also liquidate famous historic homes in Chicago. Think Lorraine Hansberry, A Raisin in the Sun, Rabbi Simon of Hyde Park & the Honorable Chauncey Eskdrige, Martin Luther Kings Attorneys estate.

My Top Tips To Become An Influencer

1.*ALWAYS Trust the process. The universe in which we live is magical. Once we zero in on an idea, and that plans begins to form in your soul, you must continue the journey. Don’t kid yourself, you couldn’t stop if you wanted to. Not until the journey is complete.

2. *Do you! In the beginning you simply must put in the hard work. They’re really no short cuts. That means missing out on that pool party or not being invited to the upcoming BBQ. I mean, c’mon, do you think anyone out there really knows what it entails to run your business on the daily? So please, do not feel angst or guilt. Just continue to do whats best for you!

3. *Stay focused & positive! The universe will try its damnedest to throw you a curve ball. Catch that s*it and throw it back! Its just a test. It’s just to see how you respond to putting out fires, keeping your cool and staying focused. Remember no one wants to do business with a whiner. Keep the info about your husband not coming home last night off social media! Or whining about how some other actress copied your style on last nights Red Carpet. Do us all a favor and get over yourself!

4. *Look at the entire spectrum. An Orange Moon was just a stepping stone. Look at your small business as being a pie. Each slice represents another aspect of where you can take your small business. We went from being a cool vintage furniture store, to being Chicago lands small business authority in a lost and forgotten community. I thought I was just going to sell vintage furniture. Ha! I remember walking into a private party to meet the Governor of Minnesota and Shark Tanks Robert Herjavec because of my small business savvy.

5. If its broke, fix it! Do not continue scratching round and round on that hamster wheel in hopes of things magically working out. They don’t. There’s a message the universe is sending you, if you look close enough. Its all about flexibility and being fearless! And as my daughter Nicole loves to say, head up young person!

This is a cute fun video too!

Cheryl Sutherland, Founder of PleaseNotes

My Background As An Influencer

Cheryl Sutherland is the Founder of PleaseNotes, a for-purpose company of affirmation-filled products. She empowers others to live their best lives, and focuses on affecting change in people from the inside out. She is a entrepreneur, speaker, and super cool in social situations.

My Top Tips To Become An Influencer

Being an influencer for good is very similar to being a influencer in fashion, music or makeup. The key is that successful influencers are focused on doing things that they love, and are sharing that authentically with others. There are always people looking for what you have to give, and with this guide, you will be able to connect with those people easier and faster. If you’re ready to be a influencer for good, take a look at these tips below.

Love yourself fully. When you honor about your feelings, preferences, passions and opinions, you don’t allow the opinion of others to affect the content you create. You hear what other people have to say, and apply what works for you and what does not.

Be clear on who you are. -You love skydiving, belly dancing and mini quiches, however the best way to cultivate an authentic following is to stick to a major focus and weave in a couple other things you love consistently. I love personal development and I have a love of travel and adventures. By weaving in my interests, it gives people a real look at me and allows people to authentically connect with me.

Walk it like you talk it. If you are imploring others to do something, do it too. Whether it’s meditation, exercise or anything else you want others to practice, the authenticity of your ask is felt by others. You want to be a product of your own work and you literally are a walking representation of your brand.

Engage. Connect with the people who are contacting you via social media and email, and create opportunities for engagement like polls, questions and contests. People love to feel heard, connected to your brand and that they are a part of things. Building a tribe of authentic followers who will share your content via word of mouth is always the best way to grow!

Share on a couple different levels. Having really great social media content is great, however you can only share so much in a caption. Start building out a blog and direct people to it with a related post. This engagement also will support you if you want to do collaborations with other brands in showcasing your traffic, and your mailing list.

Mae Karwowski, Founder & CEO, Obvious.ly

My Background As An Influencer

Mae Karwowski is the founder and CEO of Obvious.ly, a technology-driven influencer marketing platform that launched in 2014. By building and cultivating influencer communities​ ​for hundreds of brands, ​she has multiplied her clients’ networks from 10 to 10,000. Obvious.ly’s platform enables them to identify & authenticate influencers, track progress, scale campaigns, measure success and refine for future activities.

My Top Tips To Become An Influencer

1. Unique Viewpoint — Have a perspective that creates a narrative thread and has an opinion. Whether you are a vegan food blogger or a makeup guru specializing in goth glam, just by glancing at your feed, we should have a good idea of what you’re all about.

2. Quality — Be consistent with your aesthetic. Keep your content high quality. Do you know how to operate a camera? Shoot videos? Do you know how to edit & select the *best* photo from the 100 you just took? Learning to discern what images and videos will rack up the most engagement is crucial.

3. Consistency — Instagram might be your obsession, but sometimes you just don’t feel like posting/liking/commenting. Influencers that stay consistent and continually produce excellent content grow the fastest because their audience look forward to their posts and expect them.

4. Community — Meetup, befriend and network with other influencers and brands. Create content that features other influencers and tag them. Cross posting will increase your potential reach and get you in front of more audiences, which can significantly increase your following.

Specifically, on forming a community, like and comment on other influencers content, on your followers posts, and on brand posts. The more your account appears in the feeds’ of others, the more followers you’ll attract. Everyone wants more followers, so gather a few friends and grow your audiences together.

5. The it factor — We sent an influencer on a five month cruise around the world, and in the port cities, we connected him with a local influential tour guide. He documented the entire experience and his adventures in each city. During the trip, his audience shot from 50,000 to 130,000. Why? Because his story was fascinating, and people couldn’t wait to see where he was going next, who he was meeting and what he was doing. This it factor made it easy for him to gain exposure and grow quickly, plus the concept was clear and easy to understand.

Vanessa Gordon, Publisher, East End Taste Magazine LLC

My Background As An Influencer

Vanessa Gordon is a blogger and fitness trainer based in the Hamptons, NY. She founded East End Taste (@eastendtaste) in mid 2014, and is hosting the inaugural Hamptons Interactive Bloggers Brunch, #HamptonsIBBrunch, to be held in July. East End Taste focuses on all things food on the East End entwining refined style and luxury travel.

My Top Tips To Become An Influencer

1. Be as specific as possible. First, I integrate my personal stories into my content. What is your morning routine? Where do you love to brunch? Your followers will love to know how you live and what you love. I love to include a book I am reading or great magazine content.

2. Set a budget for promotion. I currently promote at least 40% of my content. Much of my income as an influencer goes in to promotion. With new Instagrammers jumping onboard every single day, you want to make sure that you are discoverable. In addition, change where you promote your content. I fluctuate between Westchester County, New York City, and even Miami area during the winter because I know Hamptonites vacation/live in and around there during the colder months.

3. Talk it up. Never feel shy about discussing your blog or social media platforms with those in your own community or an area you are visiting. I attend networking events, luncheons, galas, and more. Any chance I get I mention East End Taste. I take out my phone and show them my account. I have reaches hundreds of new, genuine fans this way.

4. Engage with your audience. When you post, ask an insightful question to get a conversation going. Typically you should respond to comments within 6 hours. When commenting on photos and content you love, ask a question to ignite a conversation there as well.

5. Develop relationships with brands you love. Contact them directly and let them know what exposure you can provide them and why you want to work with them. First, message them directly on social media, tweet an intro to them, or make an insightful comment on a post. Start engaging, then ask to hop on a call or send an email to continue the conversation. This could create an ongoing relationship!

Rania Hoteit, CEO and Founder of ID4A Technologies

My Background As An Influencer

Rania Hoteit is the CEO of ID4A Technologies, named Best Entrepreneurial Company in America by Entrepreneur magazine under her leadership. She is an award-winning serial entrepreneur, sought after expert judge on global startup competitions, international public speaker, advisor, author and social impact leader in gender equality, women empowerment, education and industry innovation with multiple recognitions from the White House, the UK Parliament, and other prestigious awards. Throughout her executive career, she worked in cross-disciplinary collaborations with leading global companies across design, technology, and business innovation, and led many proprietary R&D projects and innovative processes in advanced manufacturing and robotic technologies. With her depth of expertise and success record as an entrepreneur, Rania has been a valuable asset for many mature technology startup companies in the USA and around the world, holding advisory positions through which she guides their innovation transformation and drives their business growth. Rania was recognized amongst 55 global leaders at the United Nations Global People’s Summit during the UN General Assembly where she discussed the global production and manufacturing pipeline and how automation, Ai and Robotics can reduce global exploitation of labor. She’s been featured in many notable publications including HuffPost, Forbes, Entrepreneur, The Economist and more. She was recognized alongside Melinda Gates, Sheryl Sandberg, Malala Yousafzai and other significant women leaders ‘who have successfully built outstanding brands’ in a survey published by Parazim. Rania was also one of the only 50 global women leaders and authors from around the world who were featured in 50 Inspiring Voices of Migrant Women: From Struggle to Success , an inspirational and educational book that shares stories of migrant entrepreneurs as role models, and that was launched at the UK House of Parliament where she also received an award for outstanding achievement in her career and her contribution as a migrant woman in the USA .

ID4A Technologies is a San Francisco-based global design technology specialized in the design and development of platform solutions that leverage exponential technologies such as Ai, 3D printing, machine vision, and industrial robots. We build automation technologies for robotic manufacturing, and collaborate with corporate R&D labs and startup companies to develop their products from early concept stage, to design, prototype, manufacturing and distribution to market. At the end of 2016, ID4A Technologies was recognized by The White House for fostering the development of advanced manufacturing in the USA as the world, and was ranked as a Best Entrepreneurial Company in America on Entrepreneur magazine’s 360 list recognizing us as a company that mastered 4 areas: impact, innovation, growth, and leadership.

My Top Tips To Become An Influencer

Everyday, societies are being shaped by individuals who can inspire others, ignite their hidden powers and show them the right path to become successful in their lives and businesses by sending forth ripples of motivation with their acts of courage and transformative insights that lead change in people’s characters, behaviors and mindsets, and empower them to take action to improve their realities. A strongly marked character can influence generations down the line. However in today’s world, lines are blurred. With the rise of social media adoption and online marketing, anyone can claim stardom even if they don’t hold the depth of knowledge and level of enlightenment to shine on others. Audiences on the other hand might not always differentiate between an average person and an intelligent, authentic, and exceptionally competent individual; especially when media can be manipulated to inflate anyone’s importance and increase their online footprint, even if in reality, the substance, achievement, and quality of character are absent. But when you are a successful entrepreneur and global thought leader with a proven track record like myself, you become a unique brand that is present at the front of mind of your industry and of all the people who consider you their go-to person when they need inspiration, motivation, actionable advice, or solutions for particular problems. So how do you position yourself as an influencer and become that go-to person in your community, industry, or around the world? Here are my top 5 tips that will help you to slowly sharpen your identity, create a unique personal brand, make your mark and establish your name as a high quality thinker and expert with real value-added presence regardless of being online or onsite:

1. Assess Your Motivations and Competencies

It’s important to understand that becoming an influencer is unlike being a celebrity. Don’t confuse ‘being everywhere’ by ‘doing something’ of real value or ‘saying something’ of high quality thinking. We’ve seen in recent years the rise of whom I call pseudo-influencers or self-proclaimed experts who are incompetent at best, with little to no substance to back up their self-fulfilling prophecy, all due to some egos gone unchecked. Before you worry about how to dominate media channels and break the internet, I encourage you to start with an honest assessment of your motivations and competencies because they will determine the quality of all that you exude. Make sure that you are not motivated by fame or validation, but rather by creating value and contributing to the betterment of people’s lives through the excellence of your character, skills, and thinking abilities.

2. Craft Out a Unique Authentic Brand of Yourself

Influencers achieve their recognition because of the valuable information and insights they share, the trustworthy advice they give, the substantial impact they make, and the inspiring example they set for others to emulate. In short, as an influencer, people want to be like you, think like you, work like you, and succeed like you. Therefore, if you want to be in this position within the industry or niche you have chosen for your business, you have to stand out. Before you think about growing your audience, make sure that you have a well established personal brand. The best way to do that is to capitalize on your natural abilities, personality traits, unique talents, skills, expertise and even the look and aesthetic sensibilities you already have. Which means you should know who you really are, and be totally self-possessed and empowered in your own identity in order to build and craft out a solid, unique, authentic brand of yourself around who you know you are, as well as your reputation and how others perceive you. People should know and feel your authenticity and sense of identity by the way your personality and your brand is portrayed, whether if they’re in your presence online or in person.

3. Master Your Industry And Find Your Voice

Without a doubt, public speaking is one of the best ways to evangelize your brand, demonstrate your mastery of a particular section of the market, and abilities to provide solutions in order to help people enough that they think of you when they have a problem or when they need products or services. It’s definitely much easier to do this online, but you’ll also need to get offline and vocalize your opinions in front of your audience. You have to break any fears and prepare yourself to take center stage. This is a crucial part of your marketing strategy if you want to become an influencer. Being able to speak in public is about making your point heard and noticed, being respected and acknowledged, and having the opportunity to impact many individuals or even change the world with the power of your words and thoughts. Look at Churchill or Lincoln who’s speeches literally changed the world. Though it might take time for you to find a charismatic voice, it will eventually happen.

4. Keep on Learning so Others Can Learn from You

Whether they are incompetent or exceptionally skilled, people tend to lack accuracy in their self-perception. The unskilled may overestimate themselves and lack the knowledge to recognize any holes in their competence. While the competent may doubt how unusual their abilities are, yet have the expertise to recognize their errors. Don’t assume that you know everything, but don’t doubt yourself to the detriment of your own abilities either. Building influence takes time and effort. There will be mistakes and rejections along with the pressure of social presence and being on the frontlines. If you are not constantly developing new ideas and strategies, expanding your critical and creative thinking abilities, and drawing valuable insights from hands-on experiences as well as from examining your own behavioral, mental and emotional processes, then you have nothing to teach others and no real value to add to anyone’s life. You have to keep learning so you have something important to teach.

5. Test Your Strategies and Deliver Actionable Advices

As an influencer, people are not only looking to be inspired by your image and motivational speeches, they want to learn from you the right ways and exact steps to achieve certain results. They might be attracted to you because of your brand, but they are only going to stay and come back because of the value they get out of it, so you have to be constantly delivering actionable advice that they can apply to their lives. When you formulate conclusions based on strategies that you proved to be effective, test them on a group of people and gather feedback in private to evaluate the results before you share them with the public. The more resolute your conclusions and strategies are, the more likely that you can assert the effectiveness of your insights for a larger audience, grow your tribe, and gain the trust that’s going to earn you this influencer’s status.

Finally, be reminded that success won’t come easy nor you will become an influencer over night. Once you have committed to excellence, you are far likely to solidify your brand and leave your mark on the world.

Jon Michail, Group CEO and Founder, Image Group International

My Background As An Influencer

Jon Michail and his team at Image Group International partner with ambitious individuals to achieve breakthrough results with contrarian and disruptive ways to grow and monetise their personal and business brands. A veteran, multi-award winning coach and author with a Who’s Who clientele, Jon is the CEO and Founder of Image Group International, an Australian-based corporate and personal brand image advisory and coaching organisation that conducts transformational seminars, workshops and one-on-one coaching in over four continents. He is recognised as Australasia’s №1 Image Coach.

My Top Tips To Become An Influencer

1. Remember what the goal is: Get your story right. If your number one goal is to attract more clients and generate sales then that’s the KPI. Some people get hung up on the fame, the glory and the attention. Although getting noticed is important the bottom line is to grow your sales.

2. Be credible. You’ll be found out soon enough if you don’t have factual evidence and examples to back up your ideas. In a world of fake news, your reputation is everything!

3. You have something to say — so say it. A good platform for sharing your opinion is a blog. Create one and share the hell out of it with the right niche audience. Yes, don’t bother converting the unconverted, you haven’t the time, energy or resources to invest in the unaware .

4. Speak at the right events, presentations, conferences. At first, start whenever and wherever you can to gain experience and confidence. Over time be selective — know your niche audience and grow it. Film it and publish it online. Get out there and make sure your voice is heard. (And remember the value of a pithy one liner!)

5. Make meaningful connections. It’s easier than ever to network with the people who you admire — sometimes all it takes is a friendly tweet. Successful networking, online and offline, is a collaborative two-way street. If you get an opportunity to guest on someone’s blog, make sure you return the favour. Give value, say something meaningful, and protect your brand and reputation at all costs.

Chizzy Igbokwe, Global Career Consultant, Create Your Global Career

My Background As An Influencer

Forbes Contributor | Global Career Consultant | International Speaker

Chizzy Igbokwe has lived and worked all over the world:(Paris France, Chiang Mai Thailand, Anloga Ghana, Prague Czech Republic, and Johannesburg South Africa.) She has spoken on stages around the globe (NYU, US Embassy in Prague, P&G Toronto and much more). She helps millennial travel lovers ease gracefully into the global career of their dreams.

My Top Tips To Become An Influencer

1) Be Human — the human side of business ALWAYS wins and ALWAYS makes a lasting impression

2) Commit to using your power for good, for a cause greater than yourself, becoming an influencer often means becoming an ambassador of a very specific mission

3) Go within and align with your higher self, then spread your message around the world!

4) Influence = Impact. If you want to become an influencer, focus on the impact you want to make in the world

5) Be yourself, infuse your personality into all of your content.

Keicia Shanta, Fashion Editor, FashionCrushWeekly

My Background As An Influencer

Style & Fashion Influencer / 2 x Fusion Award Nominee / Editorial Fashion Stylist/ Media Director Magic City Fashion Week / Style Segments as seen on ABC 33/40 & Fox 6 / Fashion PR / Fashion Editor @fashioncrushweekly

My Top Tips To Become An Influencer

1. Trust the Process : In the day and age of Instagram and its millions of followers , always be your true genuine self. People can tell the difference and so can brands.

2. Consistency is key ! You will hear this more than often but being consistent is the number one trait of being a successful influencer.

3. Don’t sweat the small stuff ! It’s getting harder and harder to be seen in this digital era but that’s one thing we can’t change. Instagram’s algorithm and how to crack it is a task in its own.

4. Engagement is a major key! Being consistent gets lots of feedback on your post and that is what brands are looking for in selecting influencers to partner with.

5. You are gonna hear No a lot ! I heard the word NO so much when I first began in this industry I almost lost it ! I learned a lot from those experiences as how to approach brands and how to align myself better with their campaigns. I began to study my craft more, attend more influencer events and to seek out advice from those that were already doing it. The no’s quickly started to become yes’s and to date I have partnered with retailers such as Sak’s Fifth Avenue, Nordstrom, Belk, Macy’s and Hibbett Sports to name a few. I accomplished this with having a little over 2200 followers on Instagram. Consistency is a major key !

Maria Thomas, Writer/Editor/Content Strategist, My Life As A Puddle

My Background As An Influencer

Maria Thomas works full-time as a Marketing Coordinator. Her side hustle is as a hyperhidrosis trailblazer and founder of the blog My Life as a Puddle, where she creates hope and awareness one drop at a time for those who struggle with hyperhidrosis (uncontrollable excessive sweating). A patient leader and advocate, she’s worked with the International Hyperhidrosis Society, Clara Health, and WEGO Health; she recently completed the inaugural term of O Mag Insiders, brand ambassadors for O, The Oprah Magazine.

My Top Tips To Become An Influencer

1. Be yourself! Don’t try to be something you’re not. People will pick up on it. Be fearlessly authentic in everything you do.

2. Know the brands you’re working with inside and out. If you had to give an elevator speech about the work you’re doing, would you be able to speak about the brand well enough to convey the selling points and calls to action?

3. Beef up your graphic design skills for social media posts.

4. Proofread your work! The last thing people want to see are grammar and spelling errors. Your work is a self-portrait, so paint it well.

5. Seek partnerships that align with what you’re already doing. Those will be more authentic.

Crystal Etienne, Founder of PantyProp

My Background As An Influencer

Crystal is on a mission to ensure men, women, and girls can #doanything in comfort, confidence, and courage. She is the founder of PantyProp, an American-made e-commerce fashion forward hygiene brand that offers a comprehensive collection of 30 unique items, including activewear, swimwear, sleepwear, and underwear. The collection reinvents how men, women, boys and girls navigate puberty and life’s other pesky leaks.

My Top Tips To Become An Influencer

Start with empathy. Successful businesses solve real problems. I started PantyProp because I was the target customer. I understand her needs. I am the user of my own product. By being a user of the products you are able to understand what people really want or need to be able to correct and process research better. You are always feeling what they feel.

Provide value. We provide free guides on how to navigate life’s pesky leaks. This helps to educate the men and women who come to use looking for solutions. Also, all our products are such high value for the price point. We want to give more for less. We offer free double sided pads to anyone that asks, and if you sign up on PantyProp.com, you can receive a free period kit.

Keep it fun. The PantyProp brand is cheeky, fun, and respectful. Life if too short to be serious all the time. On our social media platforms, we make jokes, dream about summer, and our Menstruation Blog provides quick, fun guides on how to navigate life’s pesky leaks. It is a taboo topic, but we make it easier to talk about by having fun with it.

Stay consistent. Our customers learn to trust us because we always publish consistently on social media and our blog. Our products are the highest quality and our customer service team is always available to answer questions quickly.

Listen. At PantyProp, we offer 24/7 customer support. In the early days of my business, I personally stayed up until 3 am answering questions from our customers all over the world. I can tell you every complaint they have about all my competitors, and I fixed them for PantyProp. Always listen to your customer. They will tell you what they want.

Kimberly Gauthier, Dog Nutrition Blogger and Author, Keep the Tail Wagging®

My Background As An Influencer

I help dog parents learn about a species appropriate diet of raw dog food by sharing my experience with my four dogs on my blog, YouTube channel and other social media pages, and in my book A Novice’s Guide to Raw Feeding for Dogs.

My Top Tips To Become An Influencer

Be Passionate — Let your passion for your business and niche be your flag that attracts followers to you. 2) Be Consistent — Stay on point with your message so that people begin to identify YOU with YOUR NICHE. 3) Avoid Distractions — Don’t allow social media distractions (politics, local news stories, drama and conflicts) detract you from your message unless they’re related. 4) Do More than One Thing — Take advantage of all avenues of content marketing, including blogging, vlogging, podcasting, and ebooks. 5) Toot Your Own Horn — Take advantage of every opportunity to promote yourself and your business. Every opportunity introduces your voice and business to a new audience.

Alexander Cooper, Producer, parallelthefilm.com

My Background As An Influencer

England based actor, producer and director with numerous projects in various stages of development. He has taken various supporting artist roles in TV and film projects such as The Greatest Living Englishman, Downton Abbey, The Imitation Game, Woman In Gold, The Man Who Knew Infinity and Bastille Day. Parallel is his first Producer credit. Sandow is his first Director credit.

My Top Tips To Become An Influencer

  1. Create something: a film, music, whatever it is you make; try to become a thought leader in your industry
  2. Open a Twitter account
  3. Follow accounts relevant to you.
  4. Retweet posts you like, or at least posts that make an impact on you.
  5. Tweet regularly and rinse and repeat

Krysten Dornik, Food Blogger, Influencer

My Background As An Influencer

Krysten Dornik is a food blogger specializing in allergy-friendly recipes, product reviews and all around eating real food. Krysten launched her blog, Krysten’s Kitchen, with the mission to share her years of research on healthy alternatives to everyday foods that she can no longer eat, as well as talk about the companies that make healthy foods that taste great! In 2018 she won ShiftCon’s Rising Star award, a peer voted award for influencers in the Natural Products Industry.

My Top Tips To Become An Influencer

1 Be consistent, even when you are just starting out because you are laying down the foundation of your blog, social media or youtube for the future. It takes time but be consistent with your content.

2 Don’t be afraid to show your face or get in front of the camera (Instagram stories, youtube videos). If you are only showing photos or videos of your subject (food, fashion, makeup products etc) then you are missing out on a key aspect to being an influencer. Once you get your face in front of the camera, people will be able to connect with you on a whole new level. Brands will also be able to put a face to a name.

3 Work with other influencers and brands to collaborate on content, blogs and projects. Don’t be afraid of working with others. It’s a great way to get your name out there with cross promotion.

4 Engage with your audience. Ask questions and reply to their answers. Take the time to reply to their comments, tweets and direct messages as much as you can. Your audience will appreciate the time you take to reply to them.

5 Be yourself. Let people see the real you. They will follow you, and engage with you because they know you and trust you. Be authentically you.

Adam Cole, Author, Educator, Performer — Grant Park Academy of the Arts

My Background As An Influencer

Throughout my career as a music educator I have advocated on behalf of our field through sites such as the Greater Atlanta Choral Exchange, videos such as this one and my blog on creativity which has been published weekly for over ten years Adam Cole — Author, Educator, Performer | Author, Educator, Performer | Blog Educated at Oberlin College and the Georgia State University School of Music, I was the Chair of General Music for Middle School in Fulton County. After serving in public education for 12 years, I left to co-found the Grant Park Academy of the Arts, and worked as a Project Manager for the Georgia Department of Education on their revisions of the State Standards for the Arts.

My Top Tips To Become An Influencer

My five tips are: 1) Know what people need. 2) Have something of value to offer them. 3) Go where they are. 4) Make it easily available. 5) No matter what the response, begin the process again.

1) If you don’t know what people need, you’re throwing darts with a blindfold on. Influencing is entering into a relationship, and that implies two sides. You and the audience.

2) You can’t influence people with empty words. You might have an impact, or impress them, but as soon as you are gone, if what you offer isn’t of value they will forget it. Be careful to share something of value with the people who need it most.

3) The saddest thing anyone can do is offer something wonderful to the wrong people. It’s a waste of your precious resources and their time. It also gives you the faulty impression that what you’re offering is worthless when it may simply be you’re in the wrong place!

4) No matter how badly people need something, there’s a limit to how hard they’ll work to get it. Don’t forget that lots of other people may be offering the same thing. People will grab the lowest hanging fruit.

5) Anyone interested in influencing people as a way of getting positive feedback is in the wrong game. Many times people will be profoundly influenced by what you’re saying and doing and you might not find out for twenty years. You have to have your foundations solid and have faith in the process.

Kelly Hayes-Raitt, Author, How to Become a Housesitter: Insider Tips from the HouseSit Diva

My Background As An Influencer

Kelly Hayes-Raitt admittedly sleeps around. For the past nine years, she has traveled full-time as a housesitter, living in glamorous and exotic places at no cost in exchange for caring for others’ pets (and enabling them to travel). An award-winning journalist and writer, she recently published How to Become a Housesitter: Insider Tips from the HouseSit Diva, available on Amazon (http://amzn.to/2hlj7UP) or her web site (www.HouseSitDiva.com).

My Top Tips To Become An Influencer

1. Travel to a really foreign place. Seeing the world through a different culture allows you to describe and market your work and message more creatively.

2. Listen to others. The greatest way to be influential is to listen to others’ stories, their perspectives. You might not agree, but you’ll be approaching from a place of greater understanding….and perhaps from common ground.

3. Be genuine and don’t worry how others perceive you. Just do your thing, the rest will follow.

4. Follow your heart. Listen to your instinct. Create ripples. In 2003, I traveled to Iraq just five weeks before the U.S.-led bombings and invasion. I wanted to meet the people who were threatened by war. I was so profoundly touched by the women and children I met, I returned home and addressed more than 300 audiences about my experiences (including Congresswomen in the U.S. Capital). After a second trip a few months later, my writing inspired my Congressman to call for an investigation into how Iraqis were shut out of lucrative contracts to rebuild their own country.

5. Don’t strive to be an influencer! Becoming an influencer isn’t a goal unto itself; it’s what happens when others react to your work and message in a way that moves them. The clearer your message, the more genuine it is, and the more persistent and consistent you are with relaying that message, the more people you are likely to influence and the more lives you are likely to change.

Mark Tyrol, President, Battic Door Energy Conservation Products

My Background As An Influencer

Mark D. Tyrol is a Professional Engineer specializing in cause and origin of construction defects. He developed several residential energy conservation products including an attic stair cover and an attic access door.

My Top Tips To Become An Influencer

I am the owner of Battic Door Energy Conservation Products, an ecommerce start-up. Battic Door is 15 years old and continues to grow annually. I manufacture and sell home energy conservation products that improve the comfort and efficiency of your home by preventing drafts and energy loss. Just about any home in USA can benefit from 1 or more of our products..www.batticdoor.com

While employed full time as an engineer, I started working from home with a product idea for an insulated attic stair cover. I found a manufacturer locally and I created a website to sell the product on. The first day I turned on the website I sold my first product. Over time I added more products and sales channels. I now own a 7500 sf commercial warehouse distribution center.

I recovered my initial investment within the first year and used profits to market and grow the company. After 14 years I am still employed full time and manage Battic Door as a side job part time working morning, nights, and weekends.

I grew my ecommerce business by adding additional online sales channels. Starting initially with my website, I began adding online sales channels and grew sales dramatically. I added ebay, Amazon, Rakuten, Sears, Homedepot.com, Walmart.com, Facebook, Shopify, and many more. There are providers that enable retailers and manufacturers to integrate, manage and optimize their merchandise sales across hundreds of online channels. While it does take more set-up time, I preferred to set up our new online sales channels individually and by myself.

My most effective and profitable marketing method is an Influence the Influencer marketing program to drive awareness and traction for the business. I have done just that.

For several of our products, our customers are Home Builders, General Contractors, and Insulation Contractors. I targeted Building Code Officials and Architects for our influencer marketing program to drive awareness and gain traction for these products.

In order to comply with Building Codes, the attic access (pull down ladder or access hatch door) must be insulated and sealed. Our Battic Door attic stair cover and E-Z Hatch access door products provide a Code compliant solution, are low cost and easy to install. We reached out to Building Code officials and Architects to introduce our products. They in turn recommend and specify our products to Home Builders, General Contractors, and Insulation Contractors.

I understood that an influencer campaign is a long-term investment. I studied the market and determined there are 600k-800k new single family homes constructed annually. Even capturing a small market share % of those projects could grow our business exponentially. Therefore the potential ROI (return on investment) was determined to be very high and I decided to proceed.

I executed our influencer marketing program by exhibiting at several trade shows and by direct mail.. I exhibited at a Building Code Officials trade show and expo, and at an AIA (American Institute of Architects) trade show and expo. I did this for 2 consecutive years. In addition I contacted Architects by direct mail with product literature and requested them to specify my products.

As a direct result of our influencer marketing program, my sales have increased +50% in each of the last 2 years. I picked up dozens of new accounts that continually purchase products. Many customers tell me they were referred to us by their Architect or Code official, confirming the success of our influencer marketing program. By gaining awareness and traction for our products I expect similar increases in the next several years.

Julia Joy, PR Consultant, Z Group PR

My Background As An Influencer

I founded Z Group PR as a freelance consultancy after years working with communications teams and public relations agencies. I have been told by more than one client that my poise, writing skills, special events planning, and media expertise make me a valuable asset, but it is my cheerfulness and passion that makes them want to work with me.

My Top Tips To Become An Influencer

I think it is great to give people recognition of their efforts and abilities to lead teams and to influence industries, ideas, and followers. My best advice to becoming an influencer is to stop trying to be named as such. Most people who do develop the type of following that would garner the phrase are more interested in changing an industry, disrupting an idea or leading a cause. Once you know your goals and reason or why, focusing on that by delivering interesting, driving content, and speaking passionately about your topic on social media, at events, and in other digital content will increase your chance of being seen as an influence.Being that the nexus of next and chance creates influencers. And for that,there is rarely a road map. Most every influencer is striving to be something else — a leader, a coach, a champion, a change agent. The big work that you are doing is what drives the steps and choices that create influencers along the way.

Ky Trang Ho, founder of Key Financial Media

My Background As An Influencer

Ky Trang Ho is the founder of Key Financial Media LLC in Los Angeles, which specializes in producing thought leadership and content marketing for financial services providers. She is also chief marketing officer at Firefly 420, a Los Angeles area startup that makes THC- and CBD-infused balms, medicines and foods. Ho was a freelance contributor at Forbes.com, covering ETFs, mutual funds and all things Shark Tank, from 2015 to 2018 and a reporter at Investor’s Business Daily, covering investing from 2005 to 2014.

My Top Tips To Become An Influencer

1. Be a go-giver versus a go-getter. Share useful information and advice in your niche by writing articles on your own blog, LinkedIn, Medium, and websites that accept contributor submissions. Answer questions in your area of expertise on Quora, Facebook groups, LinkedIn groups, Reddit. Share articles written by other other influencers that would be useful to your niche audience. This is also a good way to make friends with other influencers who may reciprocate and share your articles.

2. Speak at industry events, Meetups and colleges. Speakerhub.com lets list your availability as well as search for events in need of speakers. Contact college professors and clubs in your area and ask if you can guest lecture. Professors love having guest speakers because it’s one less lecture they have to prepare. Contact Meetup organizers to speak at their event. Don’t expect to get paid until you’re very well known and can attract an audience for the event organizers.

3. Do phone consultations on Clarity.fm. This site is basically Match.com for entrepreneurs. It connects experts in all industries with people who need to pick their brains quickly over the phone. Clarity lets you list yourself for free and takes a 15% commission on booked calls. Clarity is a who’s who among influencers and startup founders. The most famous member — Mark Cuban — charges $166.67 a minute or $10K an hour. You can charge anything starting at $1 minute. I love that Clarity lets you donate proceeds to a charity of your choice. So it’s win-win all around.

4. Be a guest on podcasts, radio shows, TV shows and YouTube shows or get quoted in news articles. The websites for most shows provide producers’ emails so you can pitch them. You can list your availability to be a podcast guest at Podcastguest.com. Respond to reporters’ queries in HARO, HelpAReporter.com. Reply to their questions via email ASAP. Include your full name, title, company name and city, state of business..

5. Shamelessly promote your articles and appearances on social media. If you write an article, appear in a podcast or get quoted in an article and no one reads or listens to it, you’ll be that proverbial tree that falls in the forest when no one is around. You have to bring an audience to media outlets as much as they provide a stage for you to perform.

Kuiper J. Doggo, spacewhippet

My Background As An Influencer

Kuiper J. Doggo is an up-and-coming young canine science educator on Instagram. He has a special fondness for space history, dinosaurs and Tillamook cheese. His top speed clocks in at over 35 mph; the J stands for zoom!

My Top Tips To Become An Influencer

1. Find ways to make yourself stand out. There are thousands upon thousands of dog accounts on Instagram, and many of them look fairly similar. Last summer, in the middle of a cross-country roadtrip, I experimented with posting pictures of Kuiper along with lesser-known stories about science and history. Since then, it’s been a blast for both my audience and myself. A few of my favorite posts have highlighted Thomas Jefferson’s obsession with mastodons, dinosaurs constructed as part of FDR’s New Deal, and the Apollo 14 moon trees.

2. Do your very best to remain positive on social media. It may seem obvious, but it’s critical to keep in mind that how you interact with others has an enormous impact on how you are perceived. Practice using the phrase, Thanks for the feedback!

3. As my friend and mentor @maggielovesorbit told me, Marketing is a contact sport. A person needs to know you exist before they can decide if they’re interested in what you have to offer. I try to engage with as many people as possible, and yes, I carry business cards for my dog.

4. Make data driven decisions. Every week, I see new rumors about the actions you supposedly need to take to beat the Instagram algorithm. These are almost invariably clickbait. The fact of the matter is that Instagram tweaks their algorithm 24/7 with machine learning. Unless you work for Facebook, there’s no way to know for certain exactly what factors go into it, or what weight those factors are being given for your individual account. Instead of worrying about the algorithm, track what seems to be working for you. I use a combination of Instagram business insights and Iconosquare.

5. Don’t worry too much about your gear. Even if your only camera is a smartphone, you can significantly up your photo game by learning the basics of how to use a program like Adobe Lightroom. I’ve only had a real camera since December, and still post occasional phone pics to my feed. Thanks to editing, they blend in pretty well. Lynda.com has a great intro to Lightroom course, as well as a free 30-day trial. In addition, some local libraries provide free access to Lynda; check with yours to see if it’s available.

Kean Graham, CEO, MonetizeMore

My Background As An Influencer

Kean is the CEO of MonetizeMore, an 8-figure ad tech company that is a Google Certified Partner with 100+ full-time team members remotely based across the planet. MonetizeMore was conceived in the mountains of Machu Picchu and has grown to $17M in revenues. Kean has traveled to over 80 countries during the 8 years that he has been growing MonetizeMore.

My Top Tips To Become An Influencer

MonetizeMore has slowly been established as an influencer in the ad tech industry. It takes consistent thought leadership via multiple channels to establish this level of authority in a niche including the below:

1. Inbound Content: To be an influencer, you must publish high quality unique content. It’s best to create content via multiple channels like video, blog, podcast and social media.

2. Interact with Other Relevant Influencers: To be an influencer, you must interact with the other relevant influencers. Authorities tend to interact with other authorities. It’s tough to get your foot in the door sometimes but once you get your break, you can borrow from the others’ authority/celebrity status.

3. Public Speaking: Speaking in conferences gives you immediate credibility. The bigger the conference, the greater you will boost your following. It’s no easy task to get a speaking gig at big conferences but you can start with webinars and grow your audience and legitimacy from there.

4. Disrupt: Influencers don’t get attention by agreeing with everyone else. You must establish yourself as a leader with original thought. This usually means you should disrupt conventional thinking in your niche.

5. Make a Difference: Some influencers achieve their status solely via expressing their opinions, however, it is more powerful to make a difference. Making a difference could involve making a social or environmental difference, approaching content from a new angle or lift people’s emotions in a creative new way.

Dr. Marlene Caroselli, author

My Background As An Influencer

Dr. Marlene Caroselli is an author, keynoter, and corporate trainer whose clients include Lockheed Martin, Allied Signal, Department of the Interior, and Navy SEALS. She writes extensively about education, business, self-improvement, and careers and has adjuncted at UCLA and National University. Her first book, The Language of Leadership, was named a main selection by the Executive Book Club. Applying Mr. Albert: 365+ Einstein-Inspired Brain Boosts, her 62nd book, will be released by HRD Press in 2018.

My Top Tips To Become An Influencer

DO

— Remember that the averageperson wants to do the right thing.

— Regard life as a experiment.

— Consider civility as the integration of personal well-being and other people’s well-being.

— Use your political savvy toget things done.

— Recognize others if you areserious about respecting them.

— Attempt to bring cohesion toseemingly disparate elements of a situation.

— Respect what people alreadyknow.

— Remove barriers that maystand between you and others.

— Try to find common ground tostand on.

DON’T:

— Confuse manipulative behaviorwith influencing for mutually beneficial purposes.

— Forget to consider the feelingsof your influencee.

— Neglect the answers tonumerous questions as you plan your influence strategy.

— Overlook the need to achievewin/win outcomes in negotiating.

— Rely exclusively on yourmost-favored cognitive style in order to solve problems.

— Force others to think as youdo. Encourage them instead to explore best options.

— Hesitate to make demands — inthe most tactful way possible.

— Operate with pretense as yourbase.

Austin Iuliano, Social media consultant, Live Streaming Influencer

My Background As An Influencer

Austin Iuliano live streams to over 1,000,000 followers on a weekly basis, dressing up as a unicorn and dancing around like a silly person. Austin uses his platform to teach kids how to be confident, kind, and live a more magical life. Austin also is an award winning keynote speaker, social media consultant, and trainer.

My Top Tips To Become An Influencer

I hate to break it to you but there is no hack. To generate a large audience you have to put in the work. Here is what I did to create my following.

1) I found a new platform that was fun to create content on. Trying to build an audience on an established platform is much harder than an up and coming platform. I picked Musical.ly and live.ly.

2) I created unique content that resonated with the audience and made them laugh. I dress up as a unicorn and dance around like a silly person, but that is just my style. You would have to find your own unique style of creating content. You can see some of it on my Instagram http://Instagram.com/austiniuliano

3) I engaged one on one with every single follower. Yes, every single follower. It takes a ton of work and eventually you can not respond to everyone but I would spend 8+ hours managing my community.

4) I networked my face off, building connections with other influencers, press, and distribution networks.

5) I treat my personal brand like a business, people watch and engage with me because of what I stand for, not because they love me (that is a side benefit.)

6) I spend time every day working on learning new skills to make my content better and build my audience on other platforms.

7) I listen to the audience and they determine what merchandise to sell. I didn’t concern myself with selling too fast, instead focus on building real influence and doing more with your audience.

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