99 Prominent Publicists Share Their Top Strategies to Earn Media Coverage

Yitzi Weiner
Apr 10, 2018 · 177 min read

So you just started a business. You probably want to get the word out. You want some Marketing. But where do you start?

“Marketing” means to take measures to help bring your product or service to the market. There are two basic means of marketing, Paid Media and Earned Media.