“A Legion Of Buddhas (Customers) Wrestling With Real Struggles Taught Us The Power Of True Gratitude”
Words of Wisdom With John Jacobs Co-Founder of Life is Good
I had the pleasure to interview John Jacobs. John is co-founder and CCO (Chief Creative Optimist) of Life is Good, which spreads the power of optimism through inspiring art, a passionate community, and groundbreaking nonprofit work.
John and his brother Bert launched their business with $78 in their pockets, selling T-shirts in the streets of Boston. Today, Life is Good is a $100 million positive lifestyle brand sold by over 2,000 retailers across the US and Canada. John wrote and illustrated his first (poorly spelled) book at the age of five. He’s been writing and drawing ever since, graduating from the University of Massachusetts with dual degrees in English and Art. John began designing and selling T-shirts with his brother Bert during his senior year. After five years traveling in their van together, the brothers officially launched Life is Good with the mission to spread the power of optimism.Early on, John and Bert were inspired by stories of people, mainly children, facing great adversity. These stories illustrated that optimism is most powerful in the darkest of times and fueled the creation of a fully integrated business model dedicated to…
