“Authenticity Never Goes Out Of Fashion” Words of Wisdom with Nupur Singh
“Everything today is so competitive especially in blogging and social media. It is very important to remain grounded and true to yourself. In the beginning when I started off, I wanted to be like the top bloggers. I would try to dress like them, pose like them, etc. But then I realized people don’t relate to such content . Raw, relatable and real content is what does well. I started to discover myself and was soon able to built my niche and tell my real story. My unique story.”
I had the pleasure of interviewing Nupur Singh, CEO and social media strategist at En Creative Media, fashion blogger @socialnupur and Founder, Young Founders Connect. Nupur is a social media marketer & influencer. She began her career as an investment banker at Goldman Sachs and pivoted into the world of digital marketing by strategizing social growth for startups. She also founded Young Founders Connect, a members-only network that provides marketing workshops to entrepreneurs and founders. Her portfolio can be viewed on https://www.nupursingh.com/
Thank you so much for doing this with us! What is your “backstory”?
I come from an investment banking background. I worked at Goldman Sachs for 5 years.While I was there, I started a fashion blog which gained traction. Since the field of social media was fairly nascent 5 years ago, startups started asking me to help them build their social media strategy. That’s how I got into the world of digital marketing. Back then, there wasn’t even a job called “social media marketer”. I have worked on multiple projects and campaigns as a digital marketer. Throughout this period I learnt a lot, networked, and met other marketers to hone my skills.
In 2017, I finally quit my full time job to start my own social media marketing company, En creative Media and help startups build their brand identity via digital presence. Social media is such a powerful platform if used in the right way and that’s what I teach and help companies with.
I am also a full time fashion blogger and run one of SF’s largest digital marketing event and workshop meetups, Young Founders Connect.
Can you share the funniest or most interesting story that happened to you in the course of your career?
I think the most interesting facet of my life was the fact that I never considered myself creative when I was growing up. I couldn’t dance, sing or paint. Also I grew up in a society where it was all about taking the traditional path of studying hard and becoming an engineer or doctor. Stability was more important than creativity. In fact, nobody in my family even knew how to run a business. I even took a course in school which I thought will help me become an engineer. As I grew up, I figured creativity is not limited to a certain field. You can be creative in any area. Thanks to blogging, I discovered my creativity was in design and content. I love creating content for companies. Had it not been for my blog, who knows I might have been an engineer today.
How have you used your success to bring goodness to the world?
I think it’s important to give everyday — in whatever way you can. I moved to San Francisco from Singapore 3 years ago. When I landed, I was in a new city, knew no one, didn’t have a job. I had to teach myself everything. What helped me — was the people I met and the community I built around me. Had it not been for my network, I wouldn’t have been where I am today. So I am grateful to have received a lot and hence I believe more than ever that it is important to give back. I try and mentor students and individuals who want to enter into blogging or digital marketing. I also conduct a lot of workshops and panels in the hope that I can share the knowledge I have accumulated over the years.
If someone would want to emulate your career, what would you suggest are the most important things to do?
Well social media is such a competitive field so the first thing I would say is don’t compare yourself to anyone else. To believe in yourself, is the first step to achieving anything. Things may fail, deals may break down but inner conviction and persistence will help you get through
The next thing I would say is don’t be afraid to ask for help. Often we get burnt out trying to do everything on our own. Find a mentor or join a community that can help you focus on the bigger things in life.
And thirdly don’t stop learning. The field of social media is such that it changes everyday. It’s dynamic and if someone wants to thrive in this industry, it’s important to learn everyday and see how technology is changing. It all boils down to being constantly relevant
So what are the most exciting projects you are working on now?
Apart from working on some major brand campaigns which I am really excited about since I get to design their entire brand strategy and create amazing content, I am also soon launching my own e-guides and online courses. It all comes down to adding value and I hope through various avenues I can teach and add value to people who want to learn.
Other than work, this year is the year of experiences and travelling for me. I have a few countries planned that I want to check of my bucket list. I feel it’s so important to take time out for things that you are passionate about.
What are your “5 things I wish someone told me when I first started” and why. (Please share a story or example for each.)
Your network is your biggest paycheck -
I cannot stress the importance of connections. Build a group you can depend on. I know so many people including myself who have got jobs, opportunities ,investors, just through the network of people they know. When I moved to San Francisco from Singapore, it was a big change. The only way I was able to make a mark in my industry of digital marketing was through networking. That way I got entry to the inner circle of top people and learnt so much. In fact the first paid work I received was through a boutique owner I met at an event. That kick started my career in social media officially
Authenticity never goes out of fashion -
Everything today is so competitive especially in blogging and social media. It is very important to remain grounded and true to yourself. In the beginning when I started off, I wanted to be like the top bloggers. I would try to dress like them, pose like them, etc. But then I realised people don’t relate to such content . Raw, relatable and real content is what does well. I started to discover myself and was soon able to built my niche and tell my real story. My unique story.
Consistency succeeds when talent doesn’t work hard. -
Whether it is social media or any industry, it is so important to be consistent and persistent. You may have all the talent but if you are not consistent, you lose credibility. The industry rewards you for being consistent — whether you are a marketer, youtuber making youtube videos , blogger who writes content or an entrepreneur.
When I started writing, it took a lot of effort to write a post every single day. But despite the laziness or mental block, I made it a point to constantly produce content. In the beginning I didn’t get the results I expected but I stuck on. Whether people liked it or not, I persisted. Eventually people took notice. A lot of entrepreneurs started to ask me to write for them along with brands who wanted to work with me and help them create content.
Never stop being a student -
We get so busy in the hustle bustle of life, that we stop learning. I honestly believe the one thing that differentiates us as a species is the ability to constantly evolve and learn. In marketing and technology, trends are always changing. Hence, it is so important to be up to date. Learning is key.
Never forget the child in you that wants to ask questions and be curious.
In the beginning, I got so engrossed in the number game of getting likes and views, that I forgot the most important thing — to learn. Today I make sure I set apart a couple of hours every week to read, learn and share.
Never forget your health and family -
Your parents are not getting any younger so make sure you spare time to call them whenever possible and check on them.
When I started off, I lived with my family and often when you live with them you take time for granted. When work took off and I moved out to another country, I realised how much I missed them. Today no matter how busy I am, I make sure I call them often.
Same concept goes for health, you have to make time for it. Your body is the only thing you really own. If you don’t have good health, you can’t do anything. Earlier on, I would get so busy that I used to junk frequently and not exercise. I gained weight and felt tired all the time. That’s when I knew things had to change. So as cliche as it sounds, health is wealth. Nothing is possible without it.
Some of the biggest names in Business, VC funding, Sports, and Entertainment read this column. Is there a person in the world, or in the US whom you would love to have a private breakfast or lunch with, and why? He or she might just see this. :-)
I don’t think there is only one person who inspires me. I get inspired by so many people on a day to day basis. It’s actually the small things in life that give me a kick. But if I really have to name somebody, I would name two people — One — Elon Musk — To figure out how he thinks what he thinks and how his internal motivation or creative structure works. I am sure a lot of people wonder. Two, Priyanka Chopra, I think she is phenomenal as an individual. The best part about her is that she is unapologetic about who she is. I would love to know how she juggles so many things and pushes herself so hard.
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If you would like to see the entire “5 Things I Wish Someone Told Me” Series In Huffpost, ThriveGlobal, and Buzzfeed, click HERE.