“Avoid Bureaucracy In Your Company, It Doesn’t Help You Get To Your End Goal” With Dr. Alejandro Badia

“Your executive team is crucial and an important skill set. Finding people that have your weaknesses as strengths are an essential element to help your company thrive and bring it to the next level. Also, avoid bureaucracy in your company. It’s not important and doesn’t help you get to your end goal.”

I had the pleasure of interviewing Dr. Alejandro Badia, co-founder and Chief Medical Officer of OrthoNOW, the nation’s only orthopedic care franchise.

Thank you so much for doing this with us! What is your “backstory”?

I knew I wanted to be a hand surgeon since I was eight years old when I went to the hospital with my grandmother who suffered from Rheumatoid Arthritis. I was fascinated by the process and moved by her experience, which is ultimately why I chose my specialty. Later in my career, I saw a huge need for immediate specialized orthopedic care and started OrthoNOW.

Can you share the funniest or most interesting story that happened to you since you began leading your company?

I am not just the CEO of the company, but a client. I have had two surgeries as CEO and had conservative treatment for both my knee and shoulder through my own center. I probably was there worst patient.

What do you think makes your company stand out? Can you share a story?

OrthoNOW stands out because we are disrupting the way orthopedic health care is delivered and the first to market a national orthopedic and sports medicine walk-in center of its kind. The company established the OrthoNOW franchise in 2014 and has become the nation’s go-to resource for orthopedic issues.

Are you working on any new or exciting projects now?