“Be Willing To Collaborate With Those Who, At First Glance, Might Seem To Be Competitors” With Greg Stern of BSSP

“Be willing to collaborate with those who, at first glance, might seem to be competitors. Clients demand collaboration among all of their partners. Even beyond that, there’s an opportunity to enhance your own credentials and build better solutions by working together with companies who might do what you do.”

I had the pleasure of interviewing Greg Stern, founding partner and CEO of BSSP, who has over 30 years of advertising and marketing experience, both domestically and internationally. Greg’s career has seen him travel the world, working coast to coast across the U.S. as well as a lengthy stint in Southeast Asia. Having co-founded and captained the BSSP ship for the last 25 years, he has also guest lectured at Stanford and Haas (UC Berkeley) Business Schools, is the current Chairman of the 4As (American Association of Advertising Agencies), and is an advisor to various technology start-ups.

What is your “backstory”?

I grew up in LA, the son of a commercial talent agent, so I became familiar with ad…