Derogation of Competitors

Photo Credit Goes To Ziyaver Sencan/Science Buzz

Why do some slander you?

Why are some jealous of you?

Why do people gossip about you?

Why are people still unhappy despite modern comforts?

According to Dr. David Buss, and a few of his fellow scientific researchers were discussing the DNA of Happiness. Happiness is a common goal toward which humans desire, but for many it remains unreachable. Research into human evolution offers unique depth into some complex obstacles to obtaining and maintaining happiness. Consequently, these insights into creating conditions for improving the quality of human life are based on a how the selective process designed it, the nature of the evolved functions of its relative parts, and a deeper understanding of the human brain.

For example.

Why are the rates of depression increasing in modern society, despite the greater abundance of technological solutions and presence of modern comforts in comparison to our ancestors? Nesse and Williams (1994) offer one hypothesis: Mass communications, especially television and movies, effectively make us all one competitive group even as they destroy our more intimate social networks …. In the ancestral environment you would have had a good chance at being the best at something. Even if you were not the best, your group would likely value your skills. Now we all compete with those who are the best in the world. Watching these successful people on television arouses envy. Envy probably was useful to motivate our ancestors to strive for what others could obtain. Now few of us can achieve the goals envy sets for us, and none of us can attain the fantasy lives we see on television. (Nesse & Williams, 1994, p. 220).

According to this analysis, the increase in depression stems from perceived shortcomings resulting in non-stop comparisons between people’s lives and the lives they see displayed so successfully on television. Despite the increase in technology, the unhappiness some still experience suggests that the current living conditions deprive some of the intimate social support that was present in previous ancestor social settings.

So why do some people leave nasty comments on your Youtube? It’s simply called derogation of competitors.

Hello! I’m Alesha! I’m a musician, actress, entrepreneur and writer and recent hospital patient (I still can’t believe that is real). Follow on Twitter. If you like what I’m writing, give me a heart and share! :) I like hearts. Let me know what you want me to write! Click here!