How To Humanize Brands: With Connie Chi, Founder And CEO Of The Chi Group
By Bethany Stout
Connie Chi is the Founder and CEO of The Chi Group, a branding agency humanizing and co-branding brands through experiences, working with global clients in fashion and beauty, hospitality, food, wine and spirits, events and entertainment. Connie has spoken at numerous conference and colleges about creating a brand, influencer marketing and co-branding for success. She’s also the host of The Brand Academy Podcast, which talks about trends in branding and marketing, secrets to co-branding and brand strategies that can help you level up your brand. Today, I got a little insight into how Connie got her start in fashion, icons she admires and more. Check it out!
What inspired you to start a career in the fashion industry?
In the 2nd grade, I thought it was the coolest thing to watch designers sketch beautiful designs from scratch, and I wanted to be a designer. After taking art classes, I realized I wasn’t an artist, so as an adult, I’ve found tremendous joy in being on the business side of fashion, where no sketches are needed.
