“It’s not as scary as you think” Words of Wisdom with Lindsay Nead, Founder of Parker Management
“Quality of life is my number one priority for anyone working with us and I really hope to inspire other businesses to make that their priority as well.”
I had the pleasure of interviewing Lindsay Nead, the founder of Parker Management, a modern day talent agency thriving in the digital world. After 10 years flourishing in the digital and advertising space, Lindsay identified a need in the market for closer agency/talent relationships, as well as the need to branch out from traditional talent. Parker Management has effectively adapted the traditional agency infrastructure to better suit the today’s top talent, including creators with a social footprint. Since launching just over one year ago, Parker Management has experienced unprecedented growth in the wellness category, guiding the careers of an elite roster of models, influencers and lifestyle experts.
Thank you so much for doing this with us! What is your “backstory?”
I’ve always been part creative, part business. I found it hard to find the positions growing up that allowed me to exercise both of these sides, so when I took a job on a whim with a modeling agency (I was managing a spa and health coaching prior to this), I fell in love! At no point in my life did I ever in a million years think I would work at a modeling agency, but I excelled. Fast forward 5 years later, there I was… now married with a kiddo, kicking butt at my job and blogging on the side.
Influencer/blogger world was always intriguing to me personally, so when brands started reaching out to us for models with a following on social media, I quickly saw how the industry was shifting. I felt like this was prime time to hop on the opportunity to bring these two worlds together which is when Parker Management was born.
Can you share the funniest or most interesting story that happened to you since you started your company
Well, I work-from-home. I’m taking the whole “slow and steady, keep your overhead low” approach to my company. Everything is through email really, so we have the luxury to do this. BUT, I do have a 3-year-old that is potty training right now and he is with me often. I can’t even begin to tell you how many times I’ve been on very important conference calls with HUGE brands and in the background he either is talking about his poop or he has a potty accident on the floor. You just can’t script that stuff!
What do you think makes your company stand out? Can you share a story?
But truthfully, I think my team makes us stand out. Right now it is myself, my husband and our model director who we brought on from another modeling agency. We all have great reputations in the industry and we care a lot about every relationship we form. I can’t even tell you how much business has fallen in our lap just because people like us. You forget that simple fundamental aspect to business sometimes- people buy from people they like.
None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story?
My husband, without a doubt. I have had so many moments of doubting my ability to run this company and that reassurance I get from him that I CAN and will do this, is everything. I think we all need that person that believes in you to help us make big moves in life. And if that person can be the person you see everyday, then you’re bound to succeed.
How have you used your success to bring goodness to the world?
From the start, my goal with my company has been to provide great work-life balance to my employees. I so strongly believe that life is meant to be lived. Too many of us spend our lives miserable in a 9–5. Quality of life is my number one priority for anyone working with us and I really hope to inspire other businesses to make that their priority as well.
What are your “5 things I wish someone told me before I launched my Start-Up” and why.
- You’ve got to get tough. I can’t even tell you how many times I’ve been crushed by people. I’m sensitive, so it’s even the little things like someone not liking what you are doing or people you know in the same industry possibly bad mouthing you. People in business can be cruel, but I know there is a place for a lot of good and priming yourself to not let the bad bring you down is key.
- It’s not as scary as you think. There is no question that owning a business is A LOT of work, but I was surprised to learn that it isn’t as complicated or scary as you think it would be. I also found that success can come a lot quicker than you think it would.
- You don’t have to know it all. I think so many people, myself included, wait for the “right time” to start a business. The best thing you can do is JUST START. You learn so many things as you go and often those are things you can’t really understand until you get going.
- Hiring is the hardest part. When to hire, who to hire, can you afford to hire? All of those questions are so tough to answer. I wish there was a better formula for “when you are ready” to hire, because it’s just so tough to make that call.
- You will most likely never get caught up with your to-do list. When you own a business it feels like a to-do list never ends. There are SO many things you could be doing at all times, so if you are to-do list person like myself, I’ve found it best to just prioritize importance and then just let other things go…
Is there a person in the world, or in the US whom you would love to have a private breakfast or lunch with, and why?
Gwyneth Paltrow, Martha Stewart, and Arianna Huffington. Could I have all three? Haha! I truly love admire anyone that has built an empire and these women inspire me each in a different way.
This was very inspiring. Thank you so much for joining us!
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If you would like to see the entire “5 Things I Wish Someone Told Me” Series in Huffpost, ThriveGlobal, and Buzzfeed, click HERE.