Kristen Bell Saves Lives with ‘This Bar Saves Lives’

“My first big acting gig was a recurring role on Veronica Mars, where I played a serial rapist. A really really bad guy. That’s where I met Kristen Bell, and though we were on-screen enemies we became close friends in real life. Years later, when Todd and I got back from our trip to Liberia, I told her about the seed of an idea for This Bar Saves Lives. She was immediately and passionately behind it, came aboard in a founding role, and has been instrumental in helping to drive the brand forward. So I guess being a bad guy can lead to a lot of good!”

I had the pleasure to interview the founders of “This Bar Saves Lives”. This Bar Saves Lives is a social enterprise snack company. For each granola bar sold, they donate life-saving nutrition to a malnourished child around the world. Founders Kristen Bell, Ryan Devlin, Todd Grinnell and Ravi Patel launched This Bar Saves Lives to aid in the fight against malnutrition. To date, they’ve donated over 3 million nutrition packets to children in need.