“Leave The Apologies Behind” 5 Leadership Lessons With Barri Rafferty CEO of Ketchum

Yitzi Weiner
May 24, 2018 · 8 min read
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“Too often, women undercut their own value by being overly apologetic. In brainstorms, I often hear them qualifying their own thoughts by starting with “This may not be a good idea but…” Why is it that women apologize for being late to a meeting, but when men arrive, they are more likely to say, “OK, the meeting can start now”? My advice to women is — know your value and lead with that, not an assumption that you are not living up to others’ expectations.”

I had the pleasure of interviewing Barri Rafferty, President and Chief Executive Officer of Ketchum, one of the world’s leading communications consultancies. She was the first woman appointed to lead a top-five global public relations firm when she assumed the position in January of 2018. Barri is an advocate of women’s leadership, serving as a founding member of Omnicom Group’s Omniwomen board and having spoken on the topic of gender parity on global stages, including TEDxEast and the World Economic Forum’s Annual Meeting in Davos, Switzerland. She also is chair of the national executive board of StepUp, an organization with the mission of empowering girls from under-resourced communities to become confident, college-bound and career-focused.

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