“Never Stop Communicating Your Beliefs” Words of Wisdom with Filmmaker, James Colquhoun

“Never stop communicating your beliefs. Missions and businesses are built on shared beliefs and values and the more you can communicate these with your tribe the better.”
I had the pleasure of interviewing James Colquhoun from Food Matters. He’s the filmmaker behind the internationally acclaimed documentaries Food Matters and Hungry For Change plus founder of Food Matters TV. With over 4.5 million global followers and a mission to redefine how people get well and stay well through diet, lifestyle and mindset.

What is your “backstory”?

In 2005 my father was in a really dark place. He had spent 5 years on 6 different medications for chronic fatigue syndrome, anxiety and depression and was even thinking about taking his own life. Short of answers from mainstream medicine my wife and I set out interviewing and studying under some of the leading nutritionists and natural healers in the world. We just knew that somehow there had to be another way but convincing my dad was not easy (as I’m sure many people who have a family member with an illness will understand). Long story short the interview footage became the Food Matters film and after watching it he completely shifted how he viewed his body and health and within 3 months was off all his medications, lost 50 pounds and was back to normal! It’s was a huge transformation for us as a family and a big motivation to continue to share this message with the world that you are what you eat!

Can you share the funniest or most interesting story that occurred to you in the course of your career?

What I love is finding out the interesting people that the film and message has reached. I recall dropping off Food Matters DVDs (yes it was on DVD when it first came out!) to Hugh Jackmans assistant who said ‘thanks a lot mate, now you’ve got all of us eating raw food!!!’. Then receiving instagram messages from Kelly Slater saying he had followed us for some time and we sent him some goodies. Then more recently receiving an email from one of the all time tennis greats Novak Djokovic saying that he loves our TV channel FMTV and we have since become friends!!

Are you working on any meaningful non profit projects? How have you used your success to bring goodness to the world?

I consider that our mission and business is dancing a line between philanthropy and commerce. All of our profits over the past 10 years since incorporation have gone into creating new products, services and support to our tribe to help them heal themselves and their family members so they can live a healthier and happier life. And in-turn pass on this lifesaving messages about how nourish your mind-body-soul more consciously.

What are your “5 things I wish someone told me when I first started” and why?

-Business growth is not linear. We’ll grow 50%+ some years then flat line for others. It’s about being prepared for all occasions.

- Challenges never go away. When you think you have solved one problem only to create another. And as you progress you seem to come across bigger challenges. Maybe you only get the ones you need to grow!

- Never stop communicating your beliefs. Missions and businesses are built on shared beliefs and values and the more you can communicate these with your tribe the better.

- What works today won’t work forever. In the online space nothing last forever. I remember with big red ‘WARNING’ headlines and banners used to work, goodness gracious.

- Make a life not just a business. Business and life work together and if they work against each other then nothing will work! Keep your priorities right and create work / life / family / holiday harmony not just balance.

Is there a person in the world, or in the US whom you would love to have a private breakfast or lunch with, and why? He or she might see this, or I might be able to introduce you.

I would love to have a private breakfast with Tony Robbins. He has had a huge impact on my life and is someone who I respect and admire greatly. I would love to share my story with him personally and pay my respects to his great work and mission.

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