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“PR Agencies That Only Offer Traditional Public Relations Will Soon Become Obsolete” PR Insider Tips With Kris Ruby

Yitzi Weiner
Thrive Global
Published in
9 min readJan 22, 2018

“Securing press coverage is only one part of a comprehensive public relations campaign. I also believe that securing press hits isn’t necessarily what a client needs all the time. The best agencies are able to adapt to the business challenges a client has and offer them solutions around their pain points. Some months, that may mean content marketing, other months it may mean a heavy focus on digital. The one thing that is consistent is that only offering traditional PR will not satisfy a client for an extended period of time. The age-old question of ROI and “So what?” will soon come up, no matter how many national hits you get. That is why you need to diversify your offering to stay competitive.”

I had the pleasure to interview Kris Ruby, CEO of Ruby Media Group, a Leading New York Public…

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Thrive Global
Thrive Global

Published in Thrive Global

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Yitzi Weiner
Yitzi Weiner

Written by Yitzi Weiner

A “Positive” Influencer, Founder & Editor of Authority Magazine, CEO of Thought Leader Incubator

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