“Read A Book On Managing Your Own Finances” 5 Insider Tips with Alyssa Amoroso
“It sounds fun to start a business, but a lot of responsibility comes with managing your own finances. I wish I had known early on to do simple things like keeping all of my receipts for when tax season rolls around. Or even things like keeping a log of every penny you put into your business. I figured it out along the way, but reading a book or seeking advice would have been really beneficial.”
I had the pleasure of interviewing Alyssa Amoroso, the Founder & Creative Director behind Publyssity.com and @Publyssity on Instagram/Twitter/Facebook. Aside from being a full time publicist, Alyssa manages her own Brand, which is geared towards millennial women who need fashion, beauty and career advice, as well as travel tips & recommendations. She aims to show women that you can have it all — such as balancing two careers and still managing to travel the world.
Thank you so much for doing this with us! What is your “backstory”?
I actually started blogging in college. At the time, Twitter was the “big” platform and I started to gain traction among young professionals, as I wrote a lot of posts surrounding how to land an internship or make it in the fashion/public relations industry. Following college, I started working full time and my blog fell to the wayside. It wasn’t until 2016 that I picked it back up after seeing the way the media landscape was changing. Brands were no longer placing and emphasis on landing coverage in print publications, rather focusing on influencers to deliver a key message to the masses. I found this fascinating and knew I needed to get in on the movement. I always felt a need to share my tips, tricks and advice with the world, so Instagram and my blog were the perfect platform to do just that.
Can you share the funniest of most interesting story that happened to you in the course of your career?
I was once invited to an event for NBA All Star weekend when it was in New York. The party was splashy and equip with an open bar. Basically, the brand wanted a bunch of millennial influencers to fill the crowd. I soon realized that the party was really happening upstairs in the “VIP” section. After a little schmoozing, I made my way up the elevator to the second level of the party. Little did I know, the top section was filled with celebrities and athletes. I found an opening in the crowd and decided to plant myself there. Not realizing, I had just made my way into Beyonce and Jay Z’s reserved section. When I looked up and saw Jay Z staring at me in the eyes, two feet away, I almost died right then and there.
How have you used your success to bring goodness to the world?
I like to think so. I get so many free items from brands, mostly in the beauty space. As such, this past holiday season I donated bags upon bags of makeup to women’s shelters in New York. I also clean out my closet at least once a month and donate my clothes to those in need or have a woman in my building donate them to her church.
If someone would want to emulate your career, what would you suggest are the most important things to do?
I always tell people that you just need to be ready to go for it and not look back. If you’re going to be putting yourself out there in such a vulnerable way, you need to be committed to not caring what people think. I started my blog and never slowed for a second. It’s an all or nothing business.
So what are the most exciting projects you are working on now?
I have a few year-long partnerships, which is exciting because they’re all with Brands that I’m passionate about and excited to work with. Later this month I’m also speaking on a panel at Fordham University, where I’ll address the Fashion School. Then, in March, I’m going to be featured in New Beauty Magazine, which will be my first print feature. All exciting things!
What are your “5 things I wish someone told me when I first started” and why.
1. Know Your Worth: At first, I found it hard to negotiate with Brands when they would quote me low, yet ask for the world. I found that people who knew me would take advantage of my influence by asking me to do extensive projects for little or no cost. Now, I have no issue pushing back or passing on an opportunity that isn’t mutually beneficial.
2. Don’t Compare Yourself to Others: It’s really easy in this industry to look at someone who started at the same time as you, yet has double the amount of followers and think, “why not me?” However, each person has their own path and you need to stay authentic to yourself. Your time will come and patience really is key. You can’t rush greatness.
3. Establish Your Brand Identity Early On: I’m the type that just goes for it — head first. This has helped me to get where I am, but had I put a little more thought into my Brand identity, I wouldn’t have had to delete nearly half my photos from when I first started because they no longer “go” with my content theme. It took me a few months to get into a grove and find a look & feel that worked for my Brand and represented me. Now, I know exactly what it is — light, bright and cheerful. At first, I was trying to mimic bloggers I admired, but it wasn’t “me.” You need to establish who you are, how you want to represent yourself and then execute it flawlessly.
4. Read A Book On Managing Your Own Finances: It sounds fun to start a business, but a lot of responsibility comes with managing your own finances. I wish I had known early on to do simple things like keeping all of my receipts for when tax season rolls around. Or even things like keeping a log of every penny you put into your business. I figured it out along the way, but reading a book or seeking advice would have been really beneficial.
5. Don’t Let People Undermine What You Do: Someone recently said something to me along the lines of, “all you do is post pictures.” I almost dropped dead. It’s sad, but that’s the perception about bloggers — we’re all vapid, conceited girls who loved to show off and are only good for posting pictures. First of all, I can go on a rant about why this is just SO unbelievably untrue, but the most important takeaway is to stand up for yourself. You best believe I shot words right back at the very same girl — telling her nicely and calmly that I in fact do so much more than that. I am the CEO, CFO, social media manager, marketer, public relations professional, editor and creative director. Stand up for all that you do and don’t let people undermine it.
Some of the biggest names in Business, VC funding, Sports, and Entertainment read this column. Is there a person in the world, or in the US whom you would love to have a private breakfast or lunch with, and why? He or she might just see this. :-)
I’d love to meet Ellen Degeneres. She is one of those people that embody so many admirable qualities. She’s funny, charitable, a boss, relatable, and so much more. She wears so many hats, yet does so flawlessly. I feel like she’d have great advice to offer and insight to share.
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If you would like to see the entire “5 Things I Wish Someone Told Me” Series In Huffpost, ThriveGlobal, and Buzzfeed, click HERE.