Most budding entrepreneurs think that starting a business involves coming up with very intricate products or solutions, which involve talent and expertise. They back this up by saying that if it was easy, everyone would own a business. They don’t realize that in most cases it’s not the simple that sells but it’s the smart application of simple.
Clean, straight lines are in and less is more has been holding true now more than ever. Feeling overwhelmed by work and life, we want simple, easy and light. Zero down and no contract lure in our non-committal society. The times of manuals are over and now everything self-explanatory and user friendly appeals to us. We want to save time and gain space. Books about minimizing and organizing are in. We want to do more with less.
We crave the white space, the place where our minds can rest uninterrupted for at least a little time in our days.
Because living mindfully and living with less became the lifestyle we started to desire, we’re also attracted to less intricate products with clean lines, which project simplicity and calm.
“Simplicity takes work” says Ken Segall in his book Think Simple. Simple designs, which look like they were created on the spot had probably taken more time to come into existence than the more complicated ones. Simplicity is what made Apple start thriving again and made us wait in lines for new versions of the iPhone, which by the way has never come with a manual.
I started Lucid New York jewelry brand by putting single charms on chains. Those who didn’t know probably thought that anyone could do it but thousands of others were buying my charm necklaces. I found the charms and put them on chains. Two seemingly simple actions, which my customers didn’t want to do — they wanted ready to wear charm necklaces and they were willing to pay for them. Ignoring those who were saying that what I was doing was simple and others saying that charm necklaces had been done before, Lucid New York kept thriving in its simple way propelled by the fad of layering those simple necklaces.
Don’t force the details and the intricacies. Stop thinking that you have to do the work to deserve the payoff. Business is not a tit for tat game. The amount of work you put in may not equal to the payoff and sometimes simple gets the largest reward.
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