Six Examples of For-Profit Companies Making a Huge Social Impact

“Smart companies no longer sell products to consumers they may not even know. They are building products and services around their customers, providing ongoing value in order to build and strengthen their relationships and ultimately grow with their customers.”

Opinion

By: Tom Krackeler, SVP Product, Zuora

The investment by more and more companies across all industries and around the globe in building meaningful relationships with their customers is starting to pay dividends for our world as we know it.

Smart companies no longer sell products to consumers they may not even know. They are building products and services around their customers, providing ongoing value in order to build and strengthen their relationships and ultimately grow with their customers.

There’s new evidence that the shift is paying off big for businesses — as subscription businesses are already growing 9X faster than the S&P 500, according to the Subscription Economy Index (SEI).

But the benefits of that stickier customer relationship go beyond increased revenue…