Sometimes the Best Decision for Your Company Isn’t the Most Popular: An Interview with James Tonkin

“…reading his book gave me a lot of insight into making good decisions for the right reasons. Sometimes they may not be popular but they’re really important. Nobody told me that before I got in to becoming a leader myself. Understanding how you make good decisions and sharing that decision making process with others so they buy into the concept is really important.”

I had the pleasure of interviewing James S. Tonkin, President and Founder HealthyBrandBuilders

For more than 44 years, Jim has served the private sector as a brand and marketing development professional and Founder and President of HealthyBrandBuilders. He directs the building and design of national infrastructures for food and beverage industry clients. Tonkin has successfully created and implemented business and financial strategies for domestic and international players focusing from production to branding, marketing through sales implementation and distribution, to include exit strategy. Tonkin has focused branding initiatives in soft drink…