How To Upgrade Your Subconscious “Normal” Every 90 Days

“A mind that is stretched by a new experience can never go back to its old dimensions.” — Oliver Wendell Holmes, Jr.

Benjamin Hardy, PhD
Nov 5, 2018 · 10 min read

Your Environment Supports Your “Normal” Life

Your external environment is the ultimate feedback loop. It is telling you, very clearly, what is “normal” to you.

  • Confidence in everything around you, because your current environment is EVIDENCE that you are making tangible progress. Your current normal is far superior to your prior normal.
  • Angst about how things could change and improve. Despite being incredibly grateful and present to your current reality, you also have big things to do and places to go. You refuse to get stuck at any conscious level. You’re always advancing forward.

What Is “Normal” For You Right Now?

What does your current normal life look and feel like?

How To Upgrade Your “Normal” Every 90 Days

Dan Sullivan, the founder of Strategic Coach, has four very simple and powerful questions to ask yourself every 90 days.

Start by answering these 4 questions:

  • “Winning Achievements? Looking back over the past quarter, what are the things that make you the proudest about what you have achieved?”
  • “What’s Hot? When you look at everything that’s going on today, which areas of focus and progress are making you the most confident?”
  • “Bigger and Better? Now, looking ahead at the next quarter, what new things are giving you the greatest sense of excitement?”
  • “What are the five new ‘jumps’ you can now achieve that will make your next 90 days a great quarter regardless of what else happens?”

Start engaging in “subconscious enhancing behaviors” daily

Every decision you make signals back to yourself the type of person you are. Your identity is extremely fluid and malleable. It’s constantly updating itself based on your experiences and choices.

  • Subconscious defeating behaviors: these are behaviors that are below your current “normal,” which actually devolve you as a person. For example, you may have a certain level of physical fitness that requires a specific amount of nutrition and exercise. If you eat food beneath your current level of health, that is a subconscious defeating behavior — unless it is done extremely intentionally, in which case it could be a subconscious enhancing behavior.
  • Subconscious enhancing behaviors: these are behaviors that shatter your current sense of “normal.” In other words, these are behaviors that are not reflective of your prior behavior and your current environment. These are behaviors up a level or two from how you normally operate.

Delete everything from your current reality that isn’t a “HELL YES”

Which brings me to the 2 exercises.

  • 80/20 your life: You need to take a hard look at your life right now. What are the few things that are currently pulling you forward? Who are the few people that remind you more of your future than your past or current reality? Are you willing to take the big step forward and delete the behaviors and activities and relationships that reflect a “normal” reality that is no longer interesting compared to where you plan on going?
  • “HELL YES” or “No”: This is a simple test developed by Derek Sivers which you need to engage in every 90 days. As you continue to become more successful in your life, there will be increasing noise and confusion that attracts itself to you. You’ll need to become better and better at only pursuing those things which completely align with the future you want to create. You must say NO to almost everything and advance deeply in those things which will create a 10X or 100X impact in the near and long-term future.

Choose the results economy:

  • The time and effort economy

Invest in yourself:

Your current sense of “normal” is what you presently believe you deserve.


The price of upgrading your subconscious mind is facing a new future.

Thrive Global

More than living. Thriving.

Medium is an open platform where 170 million readers come to find insightful and dynamic thinking. Here, expert and undiscovered voices alike dive into the heart of any topic and bring new ideas to the surface. Learn more

Follow the writers, publications, and topics that matter to you, and you’ll see them on your homepage and in your inbox. Explore

If you have a story to tell, knowledge to share, or a perspective to offer — welcome home. It’s easy and free to post your thinking on any topic. Write on Medium

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store