The Softer Side: Why Making Personal Connections is Important for your Business and Career

Kit Pang
Thrive Global
Published in
4 min readApr 6, 2017

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In its 2016 The Future of Jobs report, the World Economic Forum predicts that by 2020 many adults will be employed in jobs that do not exist today. Changes in technology, emerging markets, shifting demographics, and other disruptions will create a wholly new employment landscape. In particular, forecasters predict a shift in sought-after job skills from technical expertise to interpersonal, soft skills. In the years to come, employers will continue to seek out team members skilled at communication, collaboration, and persuasion.

Image courtesy of Unsplash

You may have already noticed this shift taking place in your industry. From sales to engineering, new generations of employees and their employers are placing an emphasis on emotional intelligence, relationship building, and teamwork.

A step ahead: The importance of personal connections to your business.
Technology has opened up new economic avenues all over the globe. When choosing a product or partner, businesses and consumers can select from a worldwide array of organizations. Being selected in this competitive market requires more than just presenting a valuable product…

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Kit Pang
Thrive Global

Public Speaking Anxiety Expert | Founder of BostonSpeaks and Public Speaking Coach at Harvard Business School, www.bostonspeaks.com