“Too Much Success Too Fast Will Actually Hurt Your Business” Words Of Wisdom With Tiffany Ann Beverlin
“Too much success too fast will actually hurt your business, within 6 months of launch we were having half a million unique users a month. Without staff or website capacity to handle them, it was a trying and challenging time. Scalability needs to well-planned and the infrastructure in place, to have a successful longevity and satisfied customers. “
I had the pleasure of interviewing Tiffany Ann Beverlin, Founder and CEO of the unique divorce website DreamsRecycled.com. Tiffany is known as a visionary in the divorcee world for her positive, no nonsense approach to helping divorcees in practical and emotional ways to live their best post-divorce life possible. She also is a certified life coach, bestselling Author of “My Dreams Recycled” and motivational speaker spreading her message of hope.
Thank you so much for doing this with us! What is your “backstory”?
I like many women gave up my career to be a stay at home Mother, to my 3 small children. Little did I know that after 16 years of marriage, I would find myself both divorced and unemployable, after so many years out of the workforce. Left with few options and a lot of stress, I had a fortuitous dream, that I could not only sell my engagement ring, but the rings and divorce items of other divorcees, on a website called DreamsRecycled. With no tech background I turned an idea, into a global platform supporting divorcees through, information, community, resources, and our one of a kind market place.
Can you share the funniest or most interesting story that happened to you since you started your company?
I think my funniest recent story is as I was leaving Target a woman started screaming my name, to stop, when she caught up with me she started very excitedly telling me her divorce story and begging to know what happened with one of the characters in my book. She literally knew the name of every person in it and had made it her divorce handbook. It was very touching, and I realize how just a simple act of sharing my story, has bonded me to so many other divorcees.
What do you think makes your company stand out? Can you share a story?
I think my company stands out because it is unique, but also an industry first. I think the fact that I had the courage to stand up, and say “hey I am a divorcee”, this isn’t something anyone ever wants to be, but you can not only survive but thrive after it, makes us a life saver for many, who really in their darkest hours think the only thing ahead is darkness. I am committed to staying a beacon of light, for all men and women going through and healing from divorce or break ups.
None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story?
When my company first went viral, HuffPost made me the opening story, on their website worldwide, this led to our first investor seeing my story. A year or so later I was asked to write for Huffington Post by Arianna Huffington, and then currently for Thrive Global. I think even though Arianna doesn’t know it, a lot of our early success was due to her blazing the trail for other female entrepreneurs like me and giving us platforms to be heard on.
How have you used your success to bring goodness to the world?
Wow, I can honestly say I am blessed to do what I do. I give people hope, inspire them to dream huge after adversity, and I am told that I have even saved people’s lives through my website DreamsRecycled, I couldn’t ask for more and am grateful to so many divorcees for trusting us to guide them through this challenging time, their daily messages of thanks to me, fuel me to expand this brand to help so many more.
What are your “5 things I wish someone told me before I launched my Start-Up” and why. Please share a story or example for each.
1.You will work harder than you have ever worked before, there is no limit to how much you can do, as a CEO of a startup there is always more you could do. When we started the marketplace, I literally had my close friends raid people’s jewelry boxes and closets and individually list items, so it had products for launch. We listed items 20 hours a day for the week running up to launch.
2.That you are only as good as the team you surround yourself with, you have to be able to delegate and trust others to do as well as you feel you would on any task. I have learnt to not take referrals as verbatim, but to put everyone on a trial basis, to see if not only their work is at our standard but also if they are a fit for our team.
3.Marketing is exciting, I never knew it was so much fun, to evoke emotion and connect to others through creative outreach. I had no previous marketing experience, yet I realized very early on as an empath, marketing is much more about conveying your story, being relatable and authentic than anything else.
4.That you will fail at something along the way, not every idea you have, not every website change is a winner, so you must learn to not take it personally. To pivot where necessary and to be ok with taking odd step back to get you two steps forward.,
5.Too much success too fast will actually hurt your business, within 6 months of launch we were having half a million unique users a month. With not staff or website capacity to handle them, it was a trying and challenging time. Scalability needs to well-planned and the infrastructure in place, to have a successful longevity and satisfied customers.